Machinima, it's a lovely four syllable word that rolls off the tongue beautifully. And it's a word which has crept into the public's mental zipper by virtue of some huge numbers and stats. The most popular network on Youtube today is the Machinima channel – and with over 40 billion views and over 200 million subscribers, the numbers are simply staggering. Numbers that are comparable if not beyond the most popular TV in the world – the Superbowl conjured up just a shade over 100 million...

A new report from Juniper Research claims that by 2017, 2 billion mobile and tablet users will watch TV and video on their devices. Due to the growing popularity of short and easily shared video clips, and the increased global uptake of connected devices with faster processors and better displays, Jupiter has made this bold claim. Users ‘Cut the Cord’ The Mobile/Tablet TV & Video: Content, Broadcast & OTT Strategies 2013-2017 report examines how mobile is increasingly being used as the...

Gigom and ProgammableWeb both recently released articles on Boxfish, a television discovery startup, who are just released an improved TV discovery app. Boxfish captures all closed-captioning information (Something that zeebox also harnesses for it's zeetags), indexes it, then makes that data searchable in a Twitter-style interface. All in real-time. And now there's an API for 3rd Party TV Developers to tap into. Boxfish is a platform that captures every word spoken on television, processing...

According to an Article in UK's Broadcast Now Magazine, Machinima.com has eyes on the UK market, and has plans to spend six-figure sums on original commissions. Philip DeBevoise has established a London office to grow the network in the UK. “We are part of the third revolution of video programming, a next generation TV network that is not on the broadcast or cable and satellite platforms, but on the internet. That gives us infinite shelf space and instant global reach,” he...

Say goodbye to the second screen? A bold claim from Simultv. They say the new way to stay socially connected while watching live TV or video on demand is SimulTV, the first service that claim combines live cable television, interactive video, text and voice chat, popular social networks like Facebook and Twitter, and online search on a single screen. What they call the 'social TV Everywhere' experience — now in beta with general release slated for June — can be viewed on any web-enabled device...

ITV, the largest commercial broadcaster in the UK, plans to transform its free ITV Player catch-up and on demand service into a revenue generating operation. As part of its 5-year Transformation Plan, ITV's strategy includes significantly increasing Pay TV revenues to balance against the more traditional advertising revenues. PayWizard is a key partner in this process, supporting ITV in monetizing its Content Everywhere solution. ITV is the largest commercial television network in the UK. It...

Cancer Research UK’s Race for Life together with MediaCom Beyond Advertising and Monterosa are launching two TV spots during Saturday May 18th‘s Britain’s Got Talent show to rally more participants for Race for Life 2013. Part of Race for Life’s “Cancer, We’re Coming To Get You” campaign, the upbeat “Oi Cancer” ads will broadcast viewers’ messages to cancer in real-time, promoting the idea we can all help beat the disease. MediaCom has worked with second screen specialists Monterosa to...

A reliable birdy told me that Samsung's next firmware update will remix the TV to launch Samsung's Smart Hub page as the default page when you turn on your TV as opposed to the last channel your were on, watching linear TV. So if it's true, when you turn on your Samsung TV in the near future you will, by default, see this: Watch out for brouhaha to erupt, if this is true. I have been wondering if and when they would do this for the four years since I have owned a Samsung Smart TV....

In a recent report from Mediacaster Magazine Online in Canada, Shaw Media will unveil a new technique for advertisers and sponsors to engage viewers, as it runs live on-screen integration as a new part of its commercial breaks. “We have a special opportunity to help Warner Bros get the word out about the new movie, and help build some social chatter around the upcoming release,” Spur said. The special ad content created for the ad opportunity comes from a voice-over narrator, she explained,...

According to a video report from Beet.tv analyst Ian Maude of Enders Analysis told a crowd at a recent London Video Ad Strategy Summit that estimate YouTube will generate about $4 billion in advertising revenue. “Overall TV viewing is growing, but that’s largely being driven by older people,” Maude added. “We’re seeing a divergence between what the under-35s and over-35s are doing.” In comparison, the UK's largest commercial broadcaster ITV expects to do less than a quarter of that in...

In a recent Internet traffic trends report from Sandvine, a leading provider of intelligent broadband network solutions for fixed and mobile operators called "Global Internet Phenomena Report 1H2013", YouTube accounts for over 20% of mobile downstream traffic in North America, Europe and Latin America. Couple that with their reports last year of Netflix sucking up over 30 per cent, it's clear that video is now dominating the internet capacity of the US at least. Based on data from a selection...

New industry research from Parks Associates shows app developers are targeting the smart TV platform as the next significant growth area as nearly 80 per cent of smart-TV owners regularly use apps. App Development and Distribution Models details the app development process and monetization strategies for multiple platforms, including smartphones, tablets, smart TVs, and connected cars. "Smartphones have the highest penetration rate of app platforms at 60 per cent of U.S. broadband...