According to a recent analysis by The Diffusion Group (TDG), 56% of all American broadband households have at least one TV connected to the Internet, via smart TVs or other ancillary devices like game consoles and Blu-ray players.
In-Home CE and Home Network Ecosystem – 2013, TDG’S most recent report on the connected consumer and digital media space, also found that close to one quarter of these consumers now have two or more net-connected TVs in their home, suggesting that connected TVs are moving beyond the living room and into master and secondary bedrooms. Not surprising with TV prices dropping to record levels.
“Whether your goal is delivering OTT services to the TV, or expanding the level of control pay-TV subscribers enjoy, the reality that six in ten broadband households use a connected TV is encouraging news,” notes Michael Greeson, TDG Founding Partner.
Among US broadband households, the study also found that:
The basis of this report is Benchmarking the Connected Consumer, an online study of 2,000 adult broadband users ages 18 to 75 as to their ownership of specific consumer electronic and personal computing devices, the rooms in which these devices were usually located, and the net-connectivity status of each device. Respondents were selected at random from an online consumer panel of several million opt-in respondents.