US network Fox has linked up with a host of online companies to syndicate its complementary second-screen content which will provide a new digital syndication arrangement that will provide content previously available only through Fox apps to other second-screen outlets, including Shazam, Viggle, ConnecTV and NextGuide.
The content includes social media, behind-the-scenes footage and other interactive content connected to various Fox shows.
"By syndicating the content we've built around our show broadcasts, we're extending the Fox experience to viewers across all digital platforms and providing our partners with new and valuable opportunities around our content," said David Wertheimer, president of digital at Fox Broadcasting Company.
“Our customers love using NextGuide to find great things to watch on live TV and streaming sources,” says Jeremy Toeman, CEO of Dijit Media. “By adding high-value, synchronized experiences from leading programmers, our users can not only discover new things to watch, but use NextGuide as a companion to their favorite shows.”
“The industry is recognizing that programmers hold the keys to high-value, advertiser-friendly, premium content experiences, and that consumer experiences like NextGuide are important for reach and scale,” continues Zane Vella, Watchwith CEO. “Programmers deliver the content, NextGuide delivers the eyeballs.”