Dijit's Nextguide has announced a new deal with USA Network to provide not only contextual information for shows tapping into the Watchwith temporal metadata framework and their Related Content Database™. USA Network is using customized content at the production level to create enhanced, synchronized offering for its original programming which is distributed via WatchWith to deliver second screen engagement.
NextGuide then connects to the WatchWith platform to create a full-screen, interactive experience for audiences watching those shows.
From USA Networks:
"We are expanding the reach of our Social TV and digital content to engage more fans with their favorite shows, all inside the app of their choice," said Jesse Redniss, SVP, digital, USA Network. "We believe in the importance of bringing the content TO the audience, so working with Dijit in their NextGuide app was a logical step in our evolving world."
Recently, USA received more than 150,000 votes for the fan-selected ending of Psych entirely through second screens, with over 40,000 viewers engaged in a live sync experience during the episode.
Fans of popular USA Network shows including Psych, Suits, The Moment, and Burn Notice, will now see a "USA Sync" button on those programs inside the NextGuide for iPad app. When they watch these during the live airing, they'll be treated to an enriched "synchronized" experience full of behind-the-scenes glimpses, extra content, polls, trivia, games, and more.
According to Venturebeat, Dijit previously said more second-screen syncing functionality for Fox shows and a handful of other cable networks is on the way.
NextGuide added that the synchronization between its iOS app and the USA Network is compelling because TV audiences are increasingly engaging in "Second Screen" experiences, which is clearly noted by new numbers from Nielsen just released, and that USA is taking a "distributed approach" so fans can engage with the content across any platform they have — including NextGuide.
NextGuide Direct download: https://itunes.apple.com/us/app/id537465047
More about NextGuide: http://nextguide.tv/
More about Dijit: http://dijit.com/about