This is reprinted from The Twitter Developer's Website - Twitter TV. It's a wonderful document that will surely help Social Media practitioners in the TV arena. Unless you are French - where mentioning Twitter or Facebook has been banned by the French TV regulatory agency, Conseil Supérieur de l’Audiovisuel (CSA), similar to Ofcom in the UK and FCC in the US.
Twitter has released of a compendium of best practices for engaging and growing your audience on Twitter using the power of the TV screen - along with some compelling data in the form of graphs and a video. This is a living document that will grow and change over time at Twitter - as shows and networks continue to break new ground with Twitter on air. To kick things off, here's a showcase of Twitter on TV:
Do TV viewers want a synchronous interactive experience? After decades of debate, we can finally answer this question: Yes, they do—and they are creating it for themselves, on Twitter.
The graph below shows Tweets about the ABC Family show Pretty Little Liars. The sharp spikes correspond exactly to the East Coast airings of new episodes. On-demand and online viewing are important options, but the vast majority of the conversation around the show happens during that initial airing, in real-time:
Let's zoom in on one airing. Tweeting around TV follows a fairly predictable pattern: first, anticipatory Tweets appear 15-30 minutes before the show airs on the East Coast; then, the Tweets surge during the episode (with sharp spikes in response to surprises and reveals); finally, there's another 15-30 minutes of post-show buzz and reaction.
All together, it acts as a kind of creative EKG. Look at the 2011 MTV Video Music Awards, and see how the sharp spikes correspond directly to major moments in the show:
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"The tablet is clearly becoming the primary TV companion device for advanced users," says Caroline Park, Senior Analyst and the report's author. "Designers wishing to engage consumers while in the home/TV-watching environment should, therefore, focus on the tablet as the device with the greatest opportunity to provide a relevant, enhanced TV experience."
Study participants who own a tablet indicated that this device has now nearly completely replaced the laptop PC as a TV companion device. They only use a laptop for certain tasks, particularly those involving typing. Comfort and convenience were cited as the major drivers of tablet usage, including device weight, heat generation and fast boot times.
The study presents the findings of twelve in-home observations of individuals who actively engage with multiple personal devices within the home setting while watching TV. and were carried out with consumers in the USA and UK in August 2011.Add a comment
Capablue today announced that it has partnered with PayPal for its Connected platform, enabling brands to offer connected device applications and services via a subscription or on a pay per view rental basis.
Users can pay with PayPal within a connected TV for the first time in the UK.
Connected is the platform for the development and deployment of applications to multiple connected devices. Connected delivers a simple managed solution for content owners to provide a fast, immediate service with the best in class, user-centric content discovery and delivery solutions.
This latest announcement is a major development for the growing number of brands using Connected. PayPal's innovative payment transaction functionality has been seamlessly integrated with the Connected platform, enabling them to offer a range of VoD services through a variety of flexible payment methods. Users will be able to access premium rate content from a multitude of devices, paying with PayPal within a connected TV for the first time in the UK.
A PIN protection system will ensure that the process is fully secure with only the primary account holder having access to the payment service.
The Connected platform supports rapid and cost-effective implementation of bespoke applications. Connected has a high quality discovery interface which is easy to use and navigate. Viewers can personalise the service based on their preferences to get quick access to the content they want.
Tom Cape, managing director of Capablue, said:
"We are pleased to offer more choice to the wide range of brands using our platform by introducing PayPal to the Connected VoD service. This is the first time that transactions on Connected devices have been enabled which will mean that users can provide a much wider range of products and services."
Cameron McLean, general manager for merchant services at PayPal UK, said:
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"PayPal on the Connected platform will allow viewers a next generation experience on their connected device. This partnership with Capablue gives the users of multiple connected devices a faster, safer and more cost-effective way to send and receive the smaller payments typically associated with online content."
Sports and music fans will, for the first time, be able to create private messaging networks around live events following the launch of the new fan discovery and group messaging platform from Fanatix. Available as a free iPhone App, Fanatix automatically connects friends around live entertainment, and enables group chat via iMessage, iPhone's new messaging service.
Fanatix seamlessly matches a user’s Facebook friends and their activities with a database of over 200,000 sports events and concerts at more than 16,000 venues in 186 countries, before connecting them via iMessage. The platform makes it easy to discover which friends are watching the same game, or going to the same concert, and start a private group chat with them from anywhere in the world, for free.
Founder and CEO of Fanatix, Will Muirhead said:
"Every football match watched on television results in a flurry of phone calls and text messages sent from friends and family. It’s a hopelessly inefficient way to share the experience. Fanatix is looking to change that and make identifying relevant friends and sharing a conversation with the group as easy as possible."
"72% of the UEFA Champions League television audience watch alone and, although some of the biggest spikes in Twitter activity occur around live sport, most fans are reluctant to share their opinion on public forums, preferring instead to revert to older technologies like SMS and even placing a voice call. By providing an automatic way to connect relevant groups of friends, fans can now easily share in groups without sharing with the rest of the world."
— Fanatix enhances the way friends interact around live sport and music
— Creates real-time private messaging networks for fans to exchange opinion, photos and video securely
— Free SDK available for event owners to integrate fan discovery and messaging platform into existing mobile apps
— Free API available for event owners to add fanatix platform to league and club Facebook Pages
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For live sports fans, Fanatix will find out which friends are at the game or who is watching on TV, and allow users to initiate private group chats; share opinion, photos and video; and send taunts to rival fans. For fans going to a concert, Fanatix will find friends going to the same gig, and enable them to open a group message to arrange tickets, travel and general shenanigans.
PlayJam, the world’s leading TV games platform, has closed a $5 million ‘Series A’ financing round with backing from GameStop Digital Ventures, Adobe Ventures, Endeavour Ventures, London Venture Partners and a number of game industry luminaries.
PlayJam operates a global TV games platform that is distributed via leading connected TV brands including Samsung, LG, Panasonic and Sony, who combined, dominate the sector with more than 50 percent market share. Consumers access PlayJam at the touch of a button on their remote control, gaining instant access to a complete casual and social games experience. The investment will be used to fund further growth into Asian and US markets whilst the connected TV sector continues to experience significant global expansion.
Working with Adobe®, PlayJam will aggregate Adobe® Flash® based 2D and 3D games for TVs from a wide range of game developers for distribution via its global games network. The company has recently announced content partnerships with renowned brands such as Slingo, Puzzler and Relentless, the company behind the hugely successful Buzz™ franchise.
PlayJam’s open architecture platform provides game developers with an advanced tool-set to enhance, promote, monetize and distribute content via connected TV.
Netflix, the leading American Internet movie subscription service, today announced it will expand to the United Kingdom and Ireland in early 2012, offering unlimited TV shows and movies streaming instantly over the Internet to TVs and computers for one low monthly subscription price. Lovefilm, the leading streaming solution for VOD in the UK, recently bought by Amazon will now face competition on their home turf. With Netflix being available on some 200 SKUs (not devices) Lovefilm will feel the heat to expand on more platforms as quickly as possible.
Upon launch, Netflix members from the UK and Ireland will be able to instantly watch a wide array of TV shows and movies right on their TVs via a range of consumer electronics devices capable of streaming from Netflix, as well as on PCs, Macs and mobile tablets and phones. Further details about the service, including pricing, content and supported devices, will be announced closer to launch.
Netflix has been streaming to U.S. members since 2007, adding Canada in 2010 and 43 countries in Latin America and the Caribbean in September 2011. Netflix has revolutionized entertainment across the Americas by giving its members a huge selection of movies and TV shows to enjoy when and where they want.
People interested in becoming members of Netflix in the UK or Ireland can go to Netflix to sign up to receive an email alert letting them know when Netflix has launched in their country.Add a comment
Watch this live panel discussion and learn how service providers can use multiscreen video to engage their existing subscribers more deeply, differentiate themselves in the market, extend their service reach and potentially increase their revenues.
Last chance to register for the live panel discussion that starts at 11am GMT/12CET Tuesday 25th October. If you cannot watch it live, the entire session will be available on-demand 24 hours later to registered viwers.
For live viewers: Log in with your Twitter and LinkedIn account to interact with attendees and contribute to the debate. Speakers will be taking live questions so make sure you tune in. #vnetwebcast
Find out how existing and new entrant video providers can use ‘the cloud’, multi-device delivery and new customer experiences to lead the next era in TV.
Our distinguished panel, moderated by John Moulding, Editor of Videonet, includes:
David Meredith - Head of Consumer Innovation, TalkTalk Group
Stéphane Eymard - Product Line Director, Orange
Simon McGrath - VP and GM Europe, thePlatform
Andrew Brown - VP Business Development & Commercials, Alcatel-Lucent
This live panel discussion will address the following key issues:
Australia's leading online movie rental subscription company Quickflix, announced that it has entered into an agreement with Sony Computer Entertainment to stream its subscription movie service to PlayStation®3 (PS3™) starting later this year.
Announcing the deal, Quickflix Chief Executive Officer Chris Taylor said: "Having entered a streaming agreement for Sony Bravia in July we're very excited to now extend the partnership to PlayStation via its game console platform.
"Over 1.3 million Australian consumers who own an internet connectable PlayStation 3 will have access to Quickflix's on demand movie streaming service. This is a significant moment in the evolution of IPTV delivered entertainment in Australia and a major development for our company," Mr Taylor said.
Globally, PlayStation 3 is the game console platform most consumers connect to their TV screen at home to stream movies. In the US1 and UK, PlayStation 3 is estimated to account for over 30 percent of movie streaming by the leading online movie subscription providers in those countries.
The Quickflix movie streaming service on PlayStation 3 will provide unlimited viewing of movies from a constantly changing catalogue, complementing its online DVD and Blu-Ray rental by mail service which provides unlimited rentals each month from Australia's largest movie and TV series library that features more than 50,000 titles.
According to Quickflix Founder and Executive Chairman Stephen Langsford, connected devices are key to the company's growth strategy. "Combined with our rapidly growing DVD-by-mail business the PlayStation 3 deal strategically positions Quickflix to become the most popular movie streaming service in Australia," Mr Langsford said.
Sony Computer Entertainment Australia & New Zealand Managing Director Michael Ephraim said:
"This exciting agreement with Quickflix will further enhance PS3's already strong entertainment on demand credentials across TV, games, music and now, an even larger range of movie options. If you love games, and your family loves movies, quite simply there is no better choice of device for your home than PlayStation 3, which is also one of the most highly awarded Blu-Ray players."
The Quickflix movie subscription service will feature on the PlayStation 3 Xross media bar (XMB) interface to enable viewers to watch movies instantly. The console also features a DVD Blu-ray player, 3D playback capability and two existing on demand services: PlayStation Network Video Delivery Service (PSN VDS) and MUBI.Add a comment
Sky Bet has launched a new Facebook app for football betting fans, where hundreds of fans can share videos of themselves predicting weekend football results.
Each week, match predictions made by more than 300 football fans are uploaded by the online betting company via their 'Call of the Nation' app, which is hosted on Sky Bet's Facebook fan page.
One key Premier League match is selected every week and fans of both teams are captured on camera at matches making predictions about the clash. Fans are asked to make a call on the scoreline, first goalscorer and man-of-the-match and can also check out the video predictions of Sky Bet's panel of experts, which includes Sky Sports pundit, Jamie Redknapp.
Once their individual prediction video has been uploaded to Facebook, football fans can share it with their friends and check out what fellow fans, or the opposition, are predicting.
Sky Bet's PR Manager, Helen Jacob, said:
"Social media is the best way of interacting with our customers, who love to tell us and their mates how they're calling the weekend's big matches. The video element adds an extra dimension and acts as a kind of visual fan forum, allowing fans to find out their mates' views as well as having a laugh at their dodgy on-camera performances!"
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All the scoreline predictions are collated to give the consensus of the nation and links to the latest football betting odds from Sky Bet are featured.
This week, the featured match is Sunday's Manchester derby and anyone who successfully predicts the scoreline will be entered into a draw to win a VIP matchday experience for two at Old Trafford. 33.6% of fans have predicted a 2-1 victory to Manchester City, who haven't won at Old Trafford since February 2008.
Social TV veteran Miso, has partnered with Halogen TV, a television network that provides socially-conscious and aspirational programming, to enhance the viewing experience for its highly-anticipated original series “JUMP SHIPP.” Miso has been doing a number of B2B deals recently - making a move from a focus on building a consumer product, to enabling businesses including Fox, Showtime, NBC, TNT, AT&T U-Verse, and DirecTV, Starz, QVC, and Comedy Central.
“JUMP SHIPP” is the perfect show for the Miso partnership,” said Halogen’s VP of Marketing, Kyle Chowning. The show’s host, Josh Shipp, constantly encourages people to take a chance on things they’ve never tried before. We’re taking a page out of his book.”
Chowning further noted:
“Miso has made the second screen experience of watching television unique and interactive. I’ve used Miso myself and I’m impressed with how they’ve developed a platform that gives audiences new and innovative ways to enjoy content. This is an excellent fit for Halogen TV.”
In JUMP SHIPP, motivational speaker and career advice guru Josh Shipp intervenes in the lives of talented young adults who want to transition from their lackluster livelihood into their dream job, but they don’t know where to begin. Josh steps in by hijacking a potential “jumper” and dropping them into a series of dream job-training challenges to prepare them for what could lie ahead. He then presents them with a once-in-a-lifetime opportunity to quit their current job and pursue their dream job. No matter the goal or the hurdle, viewers will be inspired when real people get a shot at their dreams and decide to JUMP SHIPP. Throughout this emotional process, Josh shows that quitting isn’t for losers, as long as you have a plan and a goal. In fact, sometimes it’s the only way to get the life you’ve always wanted.
Miso will provide an application on the iPhone that will allow viewers to enjoy complementary second-screen experiences for all ten episodes of JUMP SHIPP (whether live, on demand, or via DVR) when they air each Friday at 9/8c beginning on October 21st. Those viewers will have the opportunity to discuss the show, answer cool questions, get insider knowledge, take polls, post instant reactions and make predictions about who will take the leap. Miso will further promote JUMP SHIPP through its blog and on Facebook and Twitter.
And in a first for Miso, anyone who “checks in” to any other Halogen shows, will be rewarded a Halogen TV badge.Add a comment
“Our vision is integrating Akoo’s technology in set-top boxes, media servers, game consoles, and TV apps to drive the next generation of in-home on-demand television experiences.”
Akoo’s technology currently powers the Company’s out-of-home television network, which research firm Nielsen recently certified as having the largest audience of any U.S. digital out-of-home network reporting age 12+. Akoo’s television network is available throughout the U.S. in 161 “Akoo Pavilions,” which attract 64 million consumers each month in the most highly trafficked seating environments across premier shopping malls.
In addition to making on-demand content selections using their personal mobile devices, visitors to Akoo Pavilions can access free Wi-Fi services, connect with friends via Facebook and Twitter, and receive mobile coupons and exclusive special offers. Viewers spend an average 20 minutes per visit seated in front of Akoo’s programming, Nielsen research certifies, with an on-demand transaction occurring every four seconds on the network. As a result of this consumer engagement, Akoo drives unmatched marketing effectiveness and ROI for its brand advertisers.
“Akoo’s technology has been proven in the marketplace, successfully integrating TV, mobile, social and local to deliver magnetic and rewarding consumer entertainment experiences in out-of-home environments,” said Akoo CEO Niko Drakoulis. “Our vision is integrating Akoo’s technology in set-top boxes, media servers, game consoles, and TV apps to drive the next generation of in-home on-demand television experiences.”
Akoo’s technology supports plug-ins for on-demand and subscription billing services and includes advanced ad delivery capabilities that drive targeted advertising based on individual profiles, rather than geography, household, or demographic.
A recent study by Altman Vilandrie & Company and Research Now found that nearly half of TV viewers aged 18-34 would prefer their smartphone or tablet over their remote to control their TV.Add a comment
CDS offers artists a full range of creative, social media and distribution solutions to help them identify, develop and maximize opportunities across multiple platforms. CDS produces the original Yahoo! Web series "In the Dressing Room" with Cat Deeley, the host of "So You Think You Can Dance," and the celebrity talk show "Figgle Chat" featuring Lucas Cruikshank AKA Fred. CDS is in the process of rolling out a Fred animated series produced by Kate Boutilier and Eryk Casemiro ("Rugrats" and "Wild Thornberries"), and "Video Game High School," a new feature length original web series from FreddieW creators Freddie Wong and Brandon Laatsch. CDS also distributes Web series and artists including The Annoying Orange, iJustine and Megan & Liz. CDS brands attract hundreds of millions of views a month online and in traditional media.
"Our goal is to ensure that our artists and partners enjoy ubiquitous distribution of their content on as many platforms as possible," said Michael Green, CEO of the Collective. "The deal with Flingo provides an exciting opportunity for millions of consumers to experience and enjoy CDS content directly on their TVs."
Flingo's application publishing suite enables an ecosystem where media creators, brand advertisers and device manufacturers converge to give viewers a more engaging and personal TV experience. Viewers enjoy more content on TV than ever before in a highly personalized, interactive experience. Additionally, they can share their favorite moments across popular social networks. Flingo is currently available on 7.2 million screens, in 117 countries worldwide.
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"The Collective provides its talent roster a great service by seeking new distribution channels, embracing new monetization strategies and connecting directly with fans online," said Ashwin Navin, CEO and co-founder of Flingo. "Our partnership enables artists recognized worldwide to reach millions of people in their living rooms with the convenience of a TV remote control at any hour of the day with a more dynamic, engaging viewing experience than traditional broadcast."