The X Factor and Verizon announce first-ever voting via twitter for a television series - official voting sponsor verizon gives fans an unprecedented five ways to cast their votes for The X Factor finalists.
Verizon, the show's official voting sponsor, and The X Factor will offer viewers five ways to vote, including:
"I think it's fantastic that Verizon and The X Factor are giving fans so many different ways to vote. Launching touch screen voting on Verizon's The Xtra Factor App and the new voting on Twitter is really exciting, I love that the audience has more and more choice in the way that they can vote," said Simon Cowell.
"Verizon's technology offers our customers multiple options for voting for their X Factor favorites," said John Harrobin, Vice President, Marketing at Verizon Wireless. "We are especially excited to provide Verizon Touch Voting to fans with the App on their Android devices. Smartphone customers can vote by simply touching the image of their favorite finalist within The Xtra Factor App."
"The X Factor has raised the bar for innovative television with its use of Twitter to create a 360-degree experience around the show's judges, finalists and viewers," said Chloe Sladden, Director of Content and Programming at Twitter. "Fans flock to Twitter during live television events and have been voicing their opinions with Tweets for years. We're thrilled to see the creators of The X Factor push the envelope further by being the first television show to formalize this phenomenon through Twitter voting."
Voting Begins After LIVE Performance Show Airing Wednesday, November 2, on FOX.
Tonight, Syco Television, FremantleMedia and FOX announced a partnership with Twitter to allow fans - for the first time in television - to cast votes for their favorite finalists on The X Factor via Twitter; and fans also can vote via mobile App with Verizon Touch Voting on The Xtra Factor App.
All five methods of voting are managed by Telescope, Inc., an independent vote management company.
After the finalists perform LIVE on Wednesday, Nov. 2 (8:00-10:00 PM ET live/PT tape-delayed), voting will open for the first time. The first voting results will be revealed on the LIVE results show Thursday, Nov. 3 (8:00-9:00 PM ET live/PT tape-delayed) on FOX.
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Compared to the average broadband Internet user, 18-34 year-olds spend substantially more time with TV content across all platforms. Incidence of non-traditional TV viewing is higher among young adult broadband Internet users, with three-quarters (74%) of 18-34 year-olds doing so weekly— accounting for 10% of their total viewing time. Broadband users 18-34 who watch on non-traditional platforms also spend more time with traditional TV, reporting an average of 167.7 monthly viewing hours—18+ hours more than average.
Cross-Platform Brand Equity:
On non-traditional platforms, YouTube remains the most popular destination for most video. Study findings suggest, however, that TV brands developing a strong online and mobile presence can translate their success to new platforms. For example, ESPN is the most frequently mentioned destination for sports on the PC/laptop and on mobile devices. CNN (closely followed by YouTube) is the main destination for news, as is HBO/HBO GO for those who view premium TV content.
As business and revenue models for non-traditional platforms evolve, the study suggests an increase in customers' receptivity to online advertising. Among broadband Internet users, self-reported incidence of clicking on banner and pop up ads increased by 127% since last year.
"Our study has tracked the evolution of alternative TV since its inception," notes Adriana Waterston, Horowitz' Vice President of Marketing and Business Development. "While at the very margins non-traditional video platforms may erode traditional TV viewing, it is becoming increasingly clear that there will be a net gain for media brands, advertisers, and consumers. This will come hand in hand with a big shift in consumers' viewing patterns and expectations about accessing, sharing, and otherwise controlling their TV viewing experience, not only on alternative platforms but on the traditional TV platform as well."
Multiplatform Content and Services 2011 is the 9th edition of an annual report based on an online survey of 1,046 broadband Internet users 15+. The report was published October, 2011.Add a comment
Diffusion, in collaboration with YouGov, have just launched their annual Social TV Trends Report 2011 - which finds that the way Brits watch, share, discuss and interact with their TVs is fundamentally changing as a result of social media. More than three quarters (76 per cent) of TV viewers surf the internet, use mobile phones, use iPads or instant message while watching their favourite programmes. Surveying the habits of 2,025 British online consumers with YouGov, the Diffusion report has found that ‘media stacking’ with TV (the act of engaging with two or more forms of media at once) continues to grow in popularity and has now become mainstream.
Among ‘Media Stacking’ activities, Internet browsing is the most popular activity with 62 per cent surfing while watching TV followed by using a mobile phone (46 per cent) and using Facebook (38 per cent). One in five (20 per cent) 18-24 year old TV viewers are on Twitter while watching their favourite TV shows while 28 per cent are using instant messaging such as BlackBerry Messenger (BBM). While 96 per cent of 18-24 year old TV viewers admit to ‘media stacking’, it’s not just an activity for the younger generation as almost two thirds (63 per cent) of TV viewing Brits aged over 55 do it too.
According to the report, 43 per cent of British adults have commented or discussed it with other people not in the same room as them. Women are more likely to be doing so – one in two (50 per cent) compared to 37 per cent of men, while 18-34 year olds are the most prolific commentators (68 per cent).
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Social media continues to revive TV as a truly social experience allowing a deeper, shared viewing experience with one big difference: instead of rushing home with our friends and family to huddle around the box on a Saturday night, we are flocking to our laptops, iPads and mobile phones to share the experience virtually. British consumers are information hungry and it appears that not even the most compelling new TV shows can glue our eyes solely on the box as Brits of all ages are combining their viewing with at least one other digital channel. This trend is good news for TV manufacturers who can integrate social TV capabilities into their products, and an opportunity for broadcasters who can truly still create national TV moments that aren’t just major sporting events and see off the naysayers who predicted that the internet and catch-up TV would be the death knell of linear TV programming.
This past July, Netflix announced changes to their pricing and package structure. This announcement caused a subscriber backlash, with many users threatening to cancel their service. FierceCable recently summarized the company's woes, complete with a timeline, in an article entitled, "Netflix's fall from grace: can it recover?"
This leads to the interesting question, have we seen "peak Netflix"? In other words, has Netflix traffic reached a maximum as a share of total Internet traffic in the United States? With so many Netflix-capable devices, the addressable market for the service is already enormous and will only increase, so it's hard to envision a scenario in which absolute levels of Netflix will decline. However, Netflix is facing increased local competition, and as a result new services might grow at a faster rate. Globally, Netflix will grow – the service is available in almost 50 countries and the company is aggressively pursuing licensing deals with locally-focused content – but in the United States specifically, we might have seen the peak.
Top trends noted and discussed in detail for service providers include: increased Netflix and over-the-top services adoption, the market penetration of revenue-replacement applications, the overall increase in mobile marketplaces, and the impact of Internet-ready consumer electronics devices.
Multiple Screens drive Multiple Streams
Subscribers are watching Real-Time Entertainment on an increasing number of screens. In many households you could very easily find a laptop or desktop computer, a smartphone, a tablet, and a TV with direct (smart TVs) or indirect (via a game console or set-top) Internet connectivity. When subscribers watching online video are free to choose between screens, they generally choose to watch content on the largest screen available to them. A TV offers a better viewing experience than a computer, a tablet is preferred over a smartphone, and a smartphone is superior to nothing at all.
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This is reprinted from The Twitter Developer's Website - Twitter TV. It's a wonderful document that will surely help Social Media practitioners in the TV arena. Unless you are French - where mentioning Twitter or Facebook has been banned by the French TV regulatory agency, Conseil Supérieur de l’Audiovisuel (CSA), similar to Ofcom in the UK and FCC in the US.
Twitter has released of a compendium of best practices for engaging and growing your audience on Twitter using the power of the TV screen - along with some compelling data in the form of graphs and a video. This is a living document that will grow and change over time at Twitter - as shows and networks continue to break new ground with Twitter on air. To kick things off, here's a showcase of Twitter on TV:
Do TV viewers want a synchronous interactive experience? After decades of debate, we can finally answer this question: Yes, they do—and they are creating it for themselves, on Twitter.
The graph below shows Tweets about the ABC Family show Pretty Little Liars. The sharp spikes correspond exactly to the East Coast airings of new episodes. On-demand and online viewing are important options, but the vast majority of the conversation around the show happens during that initial airing, in real-time:
Let's zoom in on one airing. Tweeting around TV follows a fairly predictable pattern: first, anticipatory Tweets appear 15-30 minutes before the show airs on the East Coast; then, the Tweets surge during the episode (with sharp spikes in response to surprises and reveals); finally, there's another 15-30 minutes of post-show buzz and reaction.
All together, it acts as a kind of creative EKG. Look at the 2011 MTV Video Music Awards, and see how the sharp spikes correspond directly to major moments in the show:
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"The tablet is clearly becoming the primary TV companion device for advanced users," says Caroline Park, Senior Analyst and the report's author. "Designers wishing to engage consumers while in the home/TV-watching environment should, therefore, focus on the tablet as the device with the greatest opportunity to provide a relevant, enhanced TV experience."
Study participants who own a tablet indicated that this device has now nearly completely replaced the laptop PC as a TV companion device. They only use a laptop for certain tasks, particularly those involving typing. Comfort and convenience were cited as the major drivers of tablet usage, including device weight, heat generation and fast boot times.
The study presents the findings of twelve in-home observations of individuals who actively engage with multiple personal devices within the home setting while watching TV. and were carried out with consumers in the USA and UK in August 2011.Add a comment
Capablue today announced that it has partnered with PayPal for its Connected platform, enabling brands to offer connected device applications and services via a subscription or on a pay per view rental basis.
Users can pay with PayPal within a connected TV for the first time in the UK.
Connected is the platform for the development and deployment of applications to multiple connected devices. Connected delivers a simple managed solution for content owners to provide a fast, immediate service with the best in class, user-centric content discovery and delivery solutions.
This latest announcement is a major development for the growing number of brands using Connected. PayPal's innovative payment transaction functionality has been seamlessly integrated with the Connected platform, enabling them to offer a range of VoD services through a variety of flexible payment methods. Users will be able to access premium rate content from a multitude of devices, paying with PayPal within a connected TV for the first time in the UK.
A PIN protection system will ensure that the process is fully secure with only the primary account holder having access to the payment service.
The Connected platform supports rapid and cost-effective implementation of bespoke applications. Connected has a high quality discovery interface which is easy to use and navigate. Viewers can personalise the service based on their preferences to get quick access to the content they want.
Tom Cape, managing director of Capablue, said:
"We are pleased to offer more choice to the wide range of brands using our platform by introducing PayPal to the Connected VoD service. This is the first time that transactions on Connected devices have been enabled which will mean that users can provide a much wider range of products and services."
Cameron McLean, general manager for merchant services at PayPal UK, said:
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"PayPal on the Connected platform will allow viewers a next generation experience on their connected device. This partnership with Capablue gives the users of multiple connected devices a faster, safer and more cost-effective way to send and receive the smaller payments typically associated with online content."
Sports and music fans will, for the first time, be able to create private messaging networks around live events following the launch of the new fan discovery and group messaging platform from Fanatix. Available as a free iPhone App, Fanatix automatically connects friends around live entertainment, and enables group chat via iMessage, iPhone's new messaging service.
Fanatix seamlessly matches a user’s Facebook friends and their activities with a database of over 200,000 sports events and concerts at more than 16,000 venues in 186 countries, before connecting them via iMessage. The platform makes it easy to discover which friends are watching the same game, or going to the same concert, and start a private group chat with them from anywhere in the world, for free.
Founder and CEO of Fanatix, Will Muirhead said:
"Every football match watched on television results in a flurry of phone calls and text messages sent from friends and family. It’s a hopelessly inefficient way to share the experience. Fanatix is looking to change that and make identifying relevant friends and sharing a conversation with the group as easy as possible."
"72% of the UEFA Champions League television audience watch alone and, although some of the biggest spikes in Twitter activity occur around live sport, most fans are reluctant to share their opinion on public forums, preferring instead to revert to older technologies like SMS and even placing a voice call. By providing an automatic way to connect relevant groups of friends, fans can now easily share in groups without sharing with the rest of the world."
— Fanatix enhances the way friends interact around live sport and music
— Creates real-time private messaging networks for fans to exchange opinion, photos and video securely
— Free SDK available for event owners to integrate fan discovery and messaging platform into existing mobile apps
— Free API available for event owners to add fanatix platform to league and club Facebook Pages
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For live sports fans, Fanatix will find out which friends are at the game or who is watching on TV, and allow users to initiate private group chats; share opinion, photos and video; and send taunts to rival fans. For fans going to a concert, Fanatix will find friends going to the same gig, and enable them to open a group message to arrange tickets, travel and general shenanigans.
PlayJam, the world’s leading TV games platform, has closed a $5 million ‘Series A’ financing round with backing from GameStop Digital Ventures, Adobe Ventures, Endeavour Ventures, London Venture Partners and a number of game industry luminaries.
PlayJam operates a global TV games platform that is distributed via leading connected TV brands including Samsung, LG, Panasonic and Sony, who combined, dominate the sector with more than 50 percent market share. Consumers access PlayJam at the touch of a button on their remote control, gaining instant access to a complete casual and social games experience. The investment will be used to fund further growth into Asian and US markets whilst the connected TV sector continues to experience significant global expansion.
Working with Adobe®, PlayJam will aggregate Adobe® Flash® based 2D and 3D games for TVs from a wide range of game developers for distribution via its global games network. The company has recently announced content partnerships with renowned brands such as Slingo, Puzzler and Relentless, the company behind the hugely successful Buzz™ franchise.
PlayJam’s open architecture platform provides game developers with an advanced tool-set to enhance, promote, monetize and distribute content via connected TV.
Netflix, the leading American Internet movie subscription service, today announced it will expand to the United Kingdom and Ireland in early 2012, offering unlimited TV shows and movies streaming instantly over the Internet to TVs and computers for one low monthly subscription price. Lovefilm, the leading streaming solution for VOD in the UK, recently bought by Amazon will now face competition on their home turf. With Netflix being available on some 200 SKUs (not devices) Lovefilm will feel the heat to expand on more platforms as quickly as possible.
Upon launch, Netflix members from the UK and Ireland will be able to instantly watch a wide array of TV shows and movies right on their TVs via a range of consumer electronics devices capable of streaming from Netflix, as well as on PCs, Macs and mobile tablets and phones. Further details about the service, including pricing, content and supported devices, will be announced closer to launch.
Netflix has been streaming to U.S. members since 2007, adding Canada in 2010 and 43 countries in Latin America and the Caribbean in September 2011. Netflix has revolutionized entertainment across the Americas by giving its members a huge selection of movies and TV shows to enjoy when and where they want.
People interested in becoming members of Netflix in the UK or Ireland can go to Netflix to sign up to receive an email alert letting them know when Netflix has launched in their country.Add a comment
Watch this live panel discussion and learn how service providers can use multiscreen video to engage their existing subscribers more deeply, differentiate themselves in the market, extend their service reach and potentially increase their revenues.
Last chance to register for the live panel discussion that starts at 11am GMT/12CET Tuesday 25th October. If you cannot watch it live, the entire session will be available on-demand 24 hours later to registered viwers.
For live viewers: Log in with your Twitter and LinkedIn account to interact with attendees and contribute to the debate. Speakers will be taking live questions so make sure you tune in. #vnetwebcast
Find out how existing and new entrant video providers can use ‘the cloud’, multi-device delivery and new customer experiences to lead the next era in TV.
Our distinguished panel, moderated by John Moulding, Editor of Videonet, includes:
David Meredith - Head of Consumer Innovation, TalkTalk Group
Stéphane Eymard - Product Line Director, Orange
Simon McGrath - VP and GM Europe, thePlatform
Andrew Brown - VP Business Development & Commercials, Alcatel-Lucent
This live panel discussion will address the following key issues:
Australia's leading online movie rental subscription company Quickflix, announced that it has entered into an agreement with Sony Computer Entertainment to stream its subscription movie service to PlayStation®3 (PS3™) starting later this year.
Announcing the deal, Quickflix Chief Executive Officer Chris Taylor said: "Having entered a streaming agreement for Sony Bravia in July we're very excited to now extend the partnership to PlayStation via its game console platform.
"Over 1.3 million Australian consumers who own an internet connectable PlayStation 3 will have access to Quickflix's on demand movie streaming service. This is a significant moment in the evolution of IPTV delivered entertainment in Australia and a major development for our company," Mr Taylor said.
Globally, PlayStation 3 is the game console platform most consumers connect to their TV screen at home to stream movies. In the US1 and UK, PlayStation 3 is estimated to account for over 30 percent of movie streaming by the leading online movie subscription providers in those countries.
The Quickflix movie streaming service on PlayStation 3 will provide unlimited viewing of movies from a constantly changing catalogue, complementing its online DVD and Blu-Ray rental by mail service which provides unlimited rentals each month from Australia's largest movie and TV series library that features more than 50,000 titles.
According to Quickflix Founder and Executive Chairman Stephen Langsford, connected devices are key to the company's growth strategy. "Combined with our rapidly growing DVD-by-mail business the PlayStation 3 deal strategically positions Quickflix to become the most popular movie streaming service in Australia," Mr Langsford said.
Sony Computer Entertainment Australia & New Zealand Managing Director Michael Ephraim said:
"This exciting agreement with Quickflix will further enhance PS3's already strong entertainment on demand credentials across TV, games, music and now, an even larger range of movie options. If you love games, and your family loves movies, quite simply there is no better choice of device for your home than PlayStation 3, which is also one of the most highly awarded Blu-Ray players."
The Quickflix movie subscription service will feature on the PlayStation 3 Xross media bar (XMB) interface to enable viewers to watch movies instantly. The console also features a DVD Blu-ray player, 3D playback capability and two existing on demand services: PlayStation Network Video Delivery Service (PSN VDS) and MUBI.Add a comment