In a bid to unify its advertising interfaces and improve reporting for YouTube video ads, Google is launching a limited public beta of “AdWords for Video” — which includes four “TrueView” video ad formats, for which advertisers pay when the video is viewed or started by a user. The release integrates video advertising, previously housed at YouTube.com, into the AdWords interface.
The ad formats offered — some of which build on what YouTube already offered — include TrueView in-stream, TrueView in-search, TrueView in-display and TrueView in-slate. TrueView in-stream are ads that appear as a pre- or mid-roll on short or long-form YouTube videos. TrueView in-search ads (formerly branded as Promoted Videos) show up when people search on YouTube or Google video search. TrueView in-display (similar to the old Click-to-Play format) go onto the Google Display network, and TrueView in-slate appears in a “slate” of multiple videos before long-form video on YouTube. In-search and in-display videos that play on YouTube can also have call-to-action overlay elements.
Advertisers will then be able to target, place and bid on inventory via AdWords, and get reports on things like thumbnail views, video views, view rate (how many times people click to play after seeing an impression on display), an average cost-per-view, the total cost, and the number of click-throughs to the advertiser’s Web site. Video views are counted after a user clicks to play an ad, or, on ads where a user isn’t specifically clicking on an ad (on in-slate or in-stream, for example), a view is counted either 30 seconds in or by the end of the ad, whichever comes first. Targeting can be done by demographics, keywords, interest categories, topics, and specific publisher placements.
With the fresh Beta launch, YouTube has rebranded Promoted Videos to TrueView in-search and TrueView in-display, also adding in-slate and in-stream. Advertisers can sign up to be considered on the AdWords for Video landing page and Google is offering a $100 coupon for new accounts created.Add a comment
Keshet Broadcasting, the leading franchisee of Channel 2, Israel's major commercial network, and Applicaster, a technology and solutions provider for Mobile TV, announced today - a pioneering collaboration to deliver much lacking proven profitability business cases to the industry, saving others research time and financial expenditures.
This was based on over 18 months of thorough joint research and field trials that covered ad-based, freemium and paid models of service provisioning. The companies tested and optimized the performance of TV applications in a variety of product compositions, including live, on-demand, social driven and second screen experiences.
Results surpassed expectations for swift ROI and higher engagement and resulted in heightened profitability for Keshet:
The resultant private-label offering being offered by Mako-Applicaster creates a comprehensive service and management platform as a result of the deep insight garnered regarding leading formats, use and viewing habits, and commercial modeling. Broadcasters, cable companies and format owners are able to gain new revenues through a foundation video experience, topped by the tools to instantly create and manage a variety of second screen and synchronized Broadcasters, cable companies and format owners are able to gain new revenues offering an essential and exciting video experience, topped by the tools to instantly create and manage a variety of second screen and synchronized experiences, unique mobile revenue optimization technologies, segmented advertising, brilliant applications, and a wide range of analytics and extensive business intelligence tools. At the core of the service is an elastic cloud array, allowing broadcasters to remain focused on their core business, producing and broadcasting the content.
Applicaster successfully provides solutions for many brands, companies and TV networks worldwide, including FOX International Channels, Vodafone, RTL, TEDx, The Big Brother, The Voice, and many more.
"As mobile and online video viewing increases, new revenues for broadcasters and content owners become a feasible and lucrative option," said Mr. Zohar Alon, Keshet Broadcasing, CTO. "However, video-streaming alone will not revolutionize TV. Extending content and commercial experience to additional viewing devices and offering deep, engaging and complementary experiences is the primary trajectory needed for this industry. We've learned this through our own experience and relationship with Applicaster."
"We are highly pleased with the results achieved so far delivering TV formats to mobile screens in a variety of business models", said Mr. Jonathan Laor, Applicaster's CEO. "This unique collaboration with Keshet Broadcasting and our 'private-label' line of applications opens up exciting revenue opportunities for broadcasters and content owners. We've been able to experiment with the world's best formats on a large scale. I think the accumulated body of knowledge after 18 months of successful field trials is exceptional."
Both Applicaster and Keshet Broadcasting will attend the MIPCOM show held on October 3-6, 2011 in Cannes, France and will share research and commercial deployment results and findings in expert sessions to be held at MIP. To arrange a meeting please contact Idan Maron, firstname.lastname@example.orgAdd a comment
VIMBY (Video in My BackYard) is joining forces with industry innovator Youtoo.com to launch the nation's first social TV network, Youtoo TV, which uses revolutionary technology to change the way Americans engage with TV. For the first time in television history, viewers using the Internet or a mobile device can be on television and participate in the programming with a few simple clicks. VIMBY, in affiliation with legendary producer Mark Burnett ("Survivor," "The Apprentice," "The Voice") becomes the original content provider for Youtoo's revolutionary initial launch.
Mark Burnett explains:
"As a TV producer, I love nothing more than finding the next big thing. When I put Survivor on television, no one, including me, knew how popular reality television would become. Now, Youtoo is paving the way for social TV, which is the next generation of television."
Added Dean Waters, CEO of VIMBY:
"As cultivators of skilled filmmakers from around the country, we are excited to be part of a new venture that takes creative empowerment to the viewers themselves and allows them to become part of the content."
"Since millions of people want to be on TV, we have an app for that," explains Chris Wyatt, CEO of Youtoo. "Think of it as Facebook meets TV, it's the evolution of the social network. In addition to interacting with your friends and followers, you can be on national television and interact with millions of people. Log on to youtoo.com to see what it's all about."
Youtoo developed this revolutionary technology, which allows viewers to record and submit videos that are then filtered for content and broadcast on TV. This automated process enables anyone, from anywhere, with Internet access or a mobile device to be on TV within minutes.
Unlike standard social networking, where you interact with your friends and followers, on Youtoo TV you are in front of a national TV audience of 15 million. Youtoo will start by putting 500 people on TV each day – providing more Americans than ever before with a real shot at their "15 minutes of fame." The videos, aptly called "Fame Spots,"™ can be recorded easily from an Apple or Android smart phone, tablet or computer. In just a few clicks, anyone can upload their "Fame Spot" and be on TV for free. Youtoo will play a key role in democratizing who gets to be on TV.
Mark Burnett through his company VIMBY (Video In My BackYard), is producing 250 short programs that feature hosts Miss USA Shandi Finnessey, American Idol Extra's Host Mikalah Gordon, and actor Brian Kimmet, along with co-host Dean Haglund, best known for his role on The X Files. The programs were shot in a high-tech Youtoo designed set to help establish the Youtoo TV brand identity. Mike Sears; a long term Burnett collaborator and who produced "Dinner and a Movie" which ran for 16 years on TBS, is producing the Youtoo TV content along with VIMBY executive producer David Goffin. Each Youtoo program is wrapped around a popular television or web series, creating interactive content in which the host discusses the episode and invites viewers to be on television.
Youtoo TV launches with a programming line-up that features fan favorites, including The X Files, Batman, and Green Hornet and the television debut of leading web series, including, Howcast, PJTV, Geekbeat.tv, Koldcast, Rooftop Media along with Diggnation and an original Youtoo TV series, The best of Revision3. Youtoo TV will also feature interactive programs including Say Yes & Marry Me, which will offer viewers the opportunity to propose marriage on-air via "Fame Spots"™ in front of a national TV audience.
Youtoo TV is the only television network in the U.S. providing its viewers with the opportunity to voice their opinions, and share personal stories on TV. A unique hybrid, Youtoo is a technology company that owns and operates a TV network. Chris Wyatt, an Internet and TV innovator with more than 20 years of experience, purchased the two television networks in 2009 to have a platform to create and showcase this game-changing television technology.
Chris Wyatt left network TV 16 years ago to be part of the technology team that launched the first social network, Communities.com. He went on to create Godtube.com, the fastest growing website of 2007 on launch, and continued to work to find the intersection of television and the Internet. "Youtoo is the realization of the vision that anyone can be on TV from anywhere. Even the name Youtoo TV literally means you too can be on TV."
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Live Talkback, the social TV company, today announces that the UK public has clapped and booed more than 100 million times through the Tap to Clap dual screen play-along produced for this year's The X Factor. The Tap to Clap app was commissioned by talkbackTHAMES digital, with ITV and Syco, and developed by Live Talkback following the huge success of the social buzzer they ran during the 2011 series of Britain's Got Talent.
— Developers Behind The X Factor 'Tap To Clap' Resurrect The 'Clap-O-Meter' Of Previous Talent Shows
Tap to Clap, incorporated into the official The X Factor UK 2011 mobile app for Apple iPhone and iPod Touch, the official The X Factor UK website and social media properties, allows the TV audience to express their opinion of each act while the show is broadcast. Latest statistics indicate that the mobile app is enormously popular and highly rated, with more than 581,000 downloads since the show premiered five weeks ago.
Robert Marsh, Head of talkbackTHAMES digital, who are behind the comprehensive interactive proposition for The X Factor, heralded the success of the app:
"This is the first year in which we have commissioned an official The X Factor app and our expectations have been surpassed. People are using the app to play along at home and make sure their voice is heard – whether they agree with the judges or not. Receiving over 100 million claps and boos with Live Talkback is a true milestone."
"The reason Tap to Clap is so compelling lies in its simplicity. When creating new ideas for social TV interaction we never forget that the TV show is the main event with the second screen being enhancing it creating a sense of involvement that viewers want to share," explains Matt Millar, CEO of Live Talkback. "Tap to Clap resurrects the concept of a 'clap-o-meter' but with the real-time reaction of the TV viewing audience aggregated for all to see."
Tom Dolan, Head of Entertainment, ITV Online & On Demand added:
"We've been incredibly impressed with the reaction from audiences to this year's show across all platforms. Fans have a huge appetite to interact with The X Factor experience and Tap to Clap is a fantastically engaging and simple way for them to do so in real time."Add a comment
Screenpop, a FremantleMedia division focused on innovation, will launch a new two-screen TV format named Intuïtie on Monday 26 September on RTL4, the #1 private broadcaster in the Netherlands.
Intuïtie (‘Intuition’ in English) is a daytime gameshow in which the viewers are the contestants. Viewers can play for free using their laptop or smartphone. The show will test viewers’ gut instincts with picture-based questions on people and places. Everyone who takes part in the show wins prize vouchers; the number of vouchers won is determined by the audience’s average score.
Intuïtie has been developed by Screenpop and uses Ex Machina’s PlayToTV platform. It will have a two-week initial run.
Peter Cassidy, MD of Screenpop, said:
“This is the next step in interactive TV – a format that can’t exist without second-screen participation, and that invites viewers to be literally part of the show. We’re delighted to be working with RTL Netherlands and Ex Machina to bring such an innovative concept to Dutch viewers”.
Jeroen Elfferich, CEO of Ex Machina, added:
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"When TV started, producers treated it like radio with pictures. Likewise, second-screen so far has been about adding online features to existing TV shows. Intuition is the first made-for-second-screen format by a major media company; it also includes an innovative business model. We're very proud that we can be part of this bold move by Screenpop and RTL."
The new Free the TV challenge is designed to celebrate the recent release of version 2.5 of Samsung's Software Development Kit (SDK 2.5), create excitement among developers and showcase Samsung's unique ecosystem, which allows developers to create an entirely new category of "Converged Apps" - apps that work across multiple screens, running on both the TV and another device such as a phone, tablet or computer - to create new experiences for consumers.
The winner of last year's Challenge — MOVL's WeDraw — represents a perfect example of Converged Apps. By simply installing the WeDraw app on both a Samsung TV and any iOS or Android phone or tablet, users can use the handheld device to draw pictures that appear in real time on the TV. Other players then race to guess the word by typing their guesses into their phones.
"Samsung Apps has become the most popular TV Apps platform in the industry, with more than 900 apps available worldwide and nearly 10 million downloads to date," said Eric Anderson, VP of Content for Samsung Electronics America. "In addition, our Galaxy mobile phones and tablets have also been incredibly well received. The time is right to bring these devices together with Converged Apps. I'm excited and energized to see what creative ideas our developer community will come up with."
There are three categories of Converged Apps that Samsung is encouraging developers to explore:
To participate, developers can simply visit www.FreeTheTVChallenge.com to enter the competition and find information about downloading SDK 2.5. SDK is available free of charge at the Samsung D Forum site, www.samsungdforum.com , where interested developers can also find guides, tutorials, a Q&A section, and an emulator. The Samsung D Forum site also provides a community for developers to ask questions, discuss ideas and concepts, and otherwise interact.
MOVL, LLC, the developer of WeDraw, is also making its MOVL Connect(TM) Platform available to developers free of charge during the contest entry period. This service provides both tools and cloud-based infrastructure to developers, freeing them from concerns about bandwidth and servers when creating applications bridging multiple devices. "We are honored that Samsung has included MOVL in the new challenge. Last year we had a blast developing applications as contestants, and this year we are happy to share our technology and help other developers create multi-user, multi-screen TV apps." said Juan Pablo Gnecco, CEO of MOVL. The MOVL Connect(TM) Platform, documentation and examples are available to developers at http://connect.movl.com/samsung .
The esteemed panel of judges for the Free the TV Challenge 2011 includes James McQuivey (VP, Principal Analyst, Forrester), Ross Rubin (Executive Director, Industry Analysis, The NPD Group), Bob Borchers (General Partner, Opus Capital), Eric Anderson (VP of Content for Samsung Electronics America), Peggy Ang (VP of Marketing for Samsung Electronics America) and Greg Dudey (VP of User Experience for Samsung Electronics America).* The competition is powered by ChallengePost, a web platform that enables social problem solving.
Winners will be announced in Las Vegas at the 2012 International CES. The first prize winner will receive $100,000, a 65-inch Samsung LED TV and a Samsung Galaxy Tab. The winning app will also be highlighted in Samsung Apps, the world's first HDTV dedicated apps store.
Full Prize List:
*Final panel of judges subject to changeAdd a comment
Great news for TV App Developers! The Consumer Electronics Association (CEA) will host its first-ever TV Apps Developer University event on September 29, 2011, at the CEA headquarters in Arlington, Va. This hands-on, interactive training event will help developers learn to build TV apps for the more than eight million app-enabled sets CEA projects will ship in 2011. This unique event will feature three sessions conducted by experts from LG Smart TV, Panasonic Viera Connect and Flingo.TV.
"The content, media and entertainment delivery landscape is rapidly evolving as TVs run apps similar to smartphones," said Brian Markwalter, senior vice president of research and standards for CEA. "Apps on TVs will revolutionize the delivery of content to consumers, and CEA is uniquely positioned to inform and train innovators who are building solutions that leverage connected TVs via TV apps."
This event is geared toward third party developers, entrepreneurs, start-ups, software companies, and media and advertising companies looking to design and distribute TV apps for entertainment, communication, lifestyle, gaming and more. To register, visit http://tvapps.CE.org . For more information, contact Deepak Joseph at djoseph@CE.org.
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $190 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES -- The Global Stage for Innovation. All profits from CES are reinvested into CEA's industry services. Find CEA online at www.CE.org , www.Innovation-Movement.com and through social media.
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Viewster on Samsung in TV, Blu-Ray Players, Tablets and Mobiles
The Viewster application - which gives access to Viewster’s on demand catalogue of award-winning movies and TV shows - will be available through Samsung Apps for 2010 and 2011 Smart TVs, as well as on blu-ray players in over 120 countries. Similarly, Viewster will be offered on Smart TVs and blu-ray players within Samsung's ‘Explore 3D’ 3D Video on Demand service and in ‘Your Video’, which delivers recommendations based on a user’s viewing history.
“We are delighted to offer our service to Samsung’s multiple platforms globally,” commented Richard Ganter, SVP Strategic Partnerships at Viewster. “Samsung has superb products in all device classes, and customers around the world will now benefit from Viewster’s video on demand service.”
In the mobile space, Viewster’s Android and Bada 2.0 based mobile applications will be included on key Samsung smartphone models, allowing its state of the art on demand movie service to be experienced across Galaxy smartphones and tablets as well as Wave smartphones.
Seamless viewing first for Samsung and Viewster
Covering most of Samsung’s platforms and device classes, the deal offers Samsung customers a seamless Viewster experience, with the ability to enjoy on demand movies anytime and anywhere.
The Viewster multiplatform Video on Demand application enables viewing across multiple devices using a single sign on. This means a user can begin watching a movie at home on their Samsung Smart TV, then resume viewing on their Galaxy Tab while waiting for a friend in a café with wi-fi.
Samsung customers will be able to choose to watch movies from Viewster either free with ads or as paid rentals. Viewster’s on-demand video application will be carried by Samsung devices on all platforms and in all territories.