“Consumers want all types of personal media and Internet content in their living rooms and the TV remains the most desired device for consuming this digital media, regardless of source,” said Hakan Kutlu, deputy general manager responsible for marketing at Vestel. “BitTorrent certification helps our TV line meet this consumer demand and ensures that Vestel products remain at the forefront of technology innovation and adoption.”
“The world of digital media has become unnecessarily complex and results in an increasingly fragmented consumer experience,” said Shahi Ghanem, chief strategist at BitTorrent. “People want access to their entire content library – personal media, Internet files, and artist approved content – regardless of source, media type, or file format. Vestel understands this consumer demand and will use BitTorrent certification to help ensure that users of their TV products will have access to a powerful, open ecosystem that guarantees consumers can play any content on any Vestel TV that is BitTorrent Certified. We’re exceptionally pleased to be working with Vestel and look forward to a long and beneficial partnership with the company.”
If you would like to take part in this competition please summarise in no more than 500 words the nature of your new solution or product, it's unique value proposition and benefit to the customer, how this will be displayed on the stand to maximise visitor interest, and why you believe your company should be awarded a place to showcase it at next year's Mobile World Congress. Application forms can be downloaded here and completed forms should be sent to firstname.lastname@example.org and arrive no later than 5:00pm on Friday 30th September 2011. Note there are three tabs in the Excel submission sheet.
FilmFlex Movies, the provider of the online movie service used by Film4oD, has added PayWizard as an online payment mechanism. The first deployment of the PayWizard e-wallet is now live on the Film4oD website.
FilmFlex Movies is the sixth customer to deploy the PayWizard platform since the beginning of the year; existing customers include Racing UK (Android/iPhone apps) and Omnimotion (online gaming). A number of as-yet unannounced customer contracts are slated for deployment during Q4 2011.
Film4oD customers simply select the films they want to watch, register for a PayWizard account (if they haven't registered already), top up their PayWizard account balance and pay quickly and easily using the PayWizard e-wallet. The e-wallet holds digital versions of a consumer's credit/debit cards, the current balance, and various personal data. It also facilitates continual card authorisation for true 'one-click' purchases and can handle a range of innovative subscription models.
Hayden Punter, Head of Finance at FilmFlex Movies commented: "PayWizard is ideal for our online movie service, which is used by companies such as Film4, because it makes the payment process painless and fast. We also liked PayWizard's flexibility, security and ease of use. Film4oD customers now have the option to pay for movies quickly and easily using the PayWizard e-wallet."
Jamie Mackinlay, Commercial Director at PayWizard, added: "As the provider of a high quality online movie streaming service to some of the UK's best-known brands, FilmFlex Movies wanted to deliver a new type of payment experience that is fast, easy to use and friction-free. The PayWizard e-wallet fits the bill because it supports true 'single-click' purchases and enables FilmFlex Movies' customers to experiment with a range of different payment models in addition to pay-per-movie."
PayWizard supports transactions made on multiple devices, including online, tablets, smart phones, connected TV's and digital set-top boxes. The complete PayWizard payment solution delivers much more than just an e-wallet: PayWizard features a web-based management dashboard that provides detailed real-time activity reports as well as valuable, actionable marketing information on viewer behaviour. This dashboard provides instant feedback on transactions, campaign effectiveness, consumption patterns and revenues and can be used to drive the development of personalised promotions and informed and creative cross-device marketing opportunities.Add a comment
on, tune in, surf apps! Apps are coming to TVs in a huge way, and Opera
Software now gives TV OEMs and developers the tools they need to make
the Next Big Thing on TV sets.
Introducing the Opera TV Store, a complete HTML5 based store solution for easy implementation into connected TVs by OEMs and easily reached by developers and content providers.
Got an idea for that killer app missing on the TV platform? With the Opera TV Store, developers can reach a large, installed base of compatible TVs and devices, using fast and easy tools to develop all kinds of apps. Movie trailer apps, Video on Demand apps, games, news apps, vodcast and podcast apps are now easy to develop and deliver to customers for developers using the Opera TV Store.
The Opera TV Store extends beyond connected TVs, making it an all-device experience. Running on the TV, set-top box or a Blu-ray player makes no difference for the Opera TV Store. Using the flexibility of the web platform, development and deployment of apps is done in a snap.
“Traditionally, the TV has been pretty static as a device. The era when you had to buy more expensive equipment to get new functions in the TV is over,” said Lars Boilesen, CEO, Opera Software. “New approaches to TV software, such as the Opera TV Store, makes it easier for OEMs to implement smarter functions on connected TVs and content providers to reach a wider audience with their HTML5 apps.”
The app always shines on TV
OEMs can harness the power of a multitude of developers to enrich the consumer TV world with after-market apps. The Opera TV Store can be installed on any device or connected TV and a wide array of content partners reached through the store.
For developers, the Opera TV Store means a quick and easy way to reach millions of users right in their living rooms. If a TV is based on the Opera SDK 3.1, Opera TV Store and its content is just a click away. An HTML5-based solution makes compatibility and app development quick and easy. Cloud-based storage of the users’ apps means no worries about storage, updates and upgrades, the Opera TV Store shines on all levels of connected TVs.
Running on top of the powerful Opera engine, the Opera TV Store supports HTML5, SVG, Canvas, CE-HTML and OIPF based applications which provide both the rich environment seen in desktop browsers, and the TV specific environment developers are used to in the TV markets.
But wait, there’s more!
Content providers have been adding apps for the debut of the Opera TV Store, and several leading web services have already published their apps.
"Vimeo is excited to be developing for such a great platform as Opera TV Store," said Andrew Pile, VP of Product Development, Vimeo. "We're always looking to expand Vimeo everywhere and with the addition of Opera TV Store, we continue to bring high quality content to a wider audience."
As for ease of porting to the Opera TV Store, it’s a snap for anyone with HTML5 app knowledge:
"After developing the DriveCast app for such different platforms as Yahoo! ConnectedTV, Samsung SmartTV and Philips NetTV, porting the app to Opera TV Store was really easy sailing," said Giorgio Bernardi, President and CTO, Inrete. “The development of an app for the Opera TV Store is really an easy task for any developer of web applications."
“Cooperation with Opera has been very smooth. Due to the easy to use and standard based Opera TV Solution, Foreca weather application development has been rapid,” said Marko Moilanen, VP Business Development, Foreca.
“We are overly happy to be part of the Opera TV store,” said Holger G. Weiss, CEO, AUPEO. “The Opera TV Store allows us to offer our free music discovery service on millions of devices worldwide with just one deployment. The technical integration worked well as Opera provided the latest tools and an outstanding support.”
The new Opera TV Store also bodes well for developers of games for the platform:
"We're excited to launch a range of Funspot games on the Opera TV Store," said Michael Lantz, CEO, Accedo. "Casual games are popular applications, and HTML5-based Opera TV solution offers a vast range of new possibilities that are particularly attractive for gaming."
“We are very happy to be included in Opera TV Store,” said Marco Dufour, CEO, DDM Srl and head of the project CineTrailer.tv. “We share the same attention to R&D Opera devotes to its products, and the same vision about the potential of the Smart TV market. Thanks to Opera TV Store and its widespread diffusion, we will have the possibility to reach platforms we presently do not cover, and, both as developers and content providers, this is really important to us.”
Add a comment
As of today, Opera TV Store is available as trial software for OEMs and Content Providers and will be shown at ShowStoppers in IFA (Sept. 1, 6:00pm to 9:00pm Messe-Berlin Fairgrounds - Building 15.2) and IBC in Amsterdam (Sept. 9-13- Booth 5.B47). For more information, contact Pål Unanue-Zahl (email@example.com / mobile: +47 99 73 79 51).
The 2011 Video Music Awards generated more than 5.5 million social media mentions on Sunday. The majority of those mentions were from Twitter, according to Mashable who reports on an infographic by Trendrr. At the peak (Beyonce's performance) people generated a whopping 8,868 tweets per second.
For a larger image go to Mashable.
Interesting figures, for instance the usage of hashtags. According to Trendrr, this “shows the real maturity of hashtags as vehicle to drive connected TV conversations.”Dynamic channels of information that centralize chatter on a particular topic.
More interestingly is the big discrepancy between Twitter and Facebook. Twitter has been used much more to create context. Twitter is perfect for quick updates but still being able to focus on the primary content.
I would be interested in learning what is being said in all those conversations, and if intelligence can be extracted for MTV to align or enhance what is spoken about.Add a comment
IP Vision, the leading provider in the UK’s nascent hybrid DTT/IPTV over-the-top (OTT) TV sector, announces that the FetchTV™ content portal will be available this autumn via an app as a service to consumers on Panasonic’s VIERA Connect compatible TV sets sold in the UK and Ireland. Viewers will be able to access a range of FetchTV’s specialist TV channels as well as thousands of hours of on-demand content that comprise the FetchTV content portal.
The FetchTV app will form part of Panasonic’s VIERA Connect service. Launched earlier in 2011, Panasonic VIERA Connect offers an innovative personalised home entertainment experience, enabling users to access a wide range of applications within seven main categories: videos, music, sports, social networking, news and lifestyle, health and fitness, and games. The new FetchTV app will be demonstrated today by Panasonic at the IFA Consumer Electronics Show in Berlin.
The FetchTV app has been customised for Panasonic VIERA Connect service in order to provide the best possible user experience by simplifying the content discovery process. Viewers can watch trailers, sample services and select and view FetchTV content, all via a single, easy to use application. The FetchTV application will also be made available via Panasonic Blu-ray players at a later date.
Via IP Vision’s agreements with leading content providers, the FetchTV content portal will offer Panasonic VIERA owners on-demand access - on a pay-per-view or mini-subscription basis - to the latest movies and TV shows from Walt Disney, Paramount Pictures, National Geographic, Playboy and others.
David Bloom, IP Vision’s Commercial Director, said:
“Connected TV is the next logical step for IP Vision as a company and FetchTV as a service and represents a new era of convenience for TV viewers. It instantly offers enhanced choice of content for the consumer, enabling viewers to pick and choose the best of broadcast and the best of online, while enjoying it all on state of the art display technology”
“We are extremely delighted to offer the FetchTV content portal on Panasonic’s VIERA Connect TVs as our first partner in this fast growing space and we are committed to ongoing innovation in order to continue to engage new audiences,” he concluded.
Add a comment
Multiple-award-winning FetchTV, the UK’s first commercial hybrid OTT/IPTV service for consumers, is also available on the function-rich, competitively priced SmartBox 8320HD PVR as a fully integrated TV entertainment platform providing access to Freeview HD/SD broadcast television as well as catch-up TV and premium Video on Demand content.
Audible Magic today announced that Trident Microsystems has integrated its SmartID automated content recognition system onto its digital TV (DTV) platform. Based on Audible Magic's patented digital fingerprint content identification technology, the SmartID system will help Trident OEMs and ODMs and their application developers more fully capitalize on new opportunities in the emerging social TV, interactive advertising, and personalization markets.
"Social TV, interactive advertising, and personalization are three enormous market opportunities for Trident, our OEMs and ODMs, and the apps developers who work with them," noted Dirk Wieberneit, Senior VP and General Manager for TV business unit of Trident Microsystems, when making the announcement. "To take full advantage of these opportunities, suppliers and developers must offer excellent content recognition capabilities. And, with the exclusive addition of Audible Magic's SmartID system, we believe that we have the most robust and accurate technology of this kind on the market."
For these developers, one key asset of the SmartID system is its ability to support both on-demand and continuous-identification modes. This makes it easy for applications to identify live television shows, movies, music, and advertising TV viewers watch, regardless of the media source: linear television, Blu-ray players, VoD, or over-the-top streamed media from companies such as Netflix or Hulu. As well as being critical to developing new applications for social TV, interactive advertising, and personalization, this capability is also essential to the integration of companion screen devices into the interactive viewing experience.
In addition to automated content recognition, the SmartID system offers developers other valuable features, such as:
Frame-accurate synchronization using Audible Magic's SmartSync capability, making it easy for developers to time events based on specific locations within a video such as polls, contests, and the timing of ads and other related content Local device and cloud-based media recognition services Audible Magic's SongID feature, allowing viewers to immediately identify a song when they hear it on TV using just a click of the remote control Minimal memory and CPU footprint that allows the SmartID system to scale from low- to high-end DTV systems An API for developers that is easy to integrate with their applications.
"Including digital fingerprinting on Trident's DTV platform will do for smart TVs what GPS did for mobile phones," added Jay Friedman, VP Marketing for Audible Magic. "Developers created thousands of geo-location apps never imagined before GPS became a standard feature of mobile phones, and - with the addition of digital fingerprinting - we expect to see a similar story unfold in the DTV environment."
Add a comment
Come visit Audible Magic at IBC 2011, September 9-13, Hall 13 Stand 384. Learn about and see demonstrations of Audible Magic's technology for Smart TVs and Companion Screen devices. Use code 17530 to get free entry to IBC courtesy of Audible Magic.
Online digital video distribution now allows consumers to access more content, on more devices, and in more places, than ever before. This increase in access has made content more ubiquitous than ever, but availability is only a part of the story. Equally important is how, and on what devices consumers are accessing this content, and the increasing role of mobile devices for video consumption.
New In-Stat (www.in-stat.com) research, Q2’11 US Multiscreen Video Database, reports
that 50% of tablet owners are viewing not only feature-length movies on
their device, but TV shows as well; an important revelation to both
content producers and providers alike. Tablet and smartphones are not
only becoming vital new screens for video consumption, but are also
functioning as personal interaction devices for video-centric social
networking and applications.
“Tablets, in particular, have become a primary video device, both inside and outside the home,” says Keith Nissen, Research Director. “By 2015, our research projects that 65% of the US population will own a smartphone and/or tablet. As these devices become a center-point for video engagement and consumption, content providers, device manufacturers, and operators need to support a multiscreen usage model that reflects social interaction, screen interaction, personalization, and mobility.”
Additional research findings include:
Frequent mobile video users will more than triple over the next five years
Nearly 50% of 18 to 24 year old smartphone/tablet owners frequently social network about TV programs currently being viewed
86% of smartphone/tablet users will view video on their mobile devices
Nearly 60% of smartphone/tablet owners will also be viewing OTT (over-the-top) video at home
The average Apple household will have four Apple devices, while the average Google Android household will have at least two Android devices
The research is drawn from In-Stat’s new Q2’11 US Multiscreen Video Database (#IN11050139MSV) which examines the impact of mobile devices in the promotion, engagement, and distribution of premium video as an extension of the TV and PC video experience. The Q2’11 US Multiscreen Video Database is updated quarterly in Excel format, including forecasts and quantification of:
Add a comment
Civolution, the leading provider of technology and solutions for identifying, managing and monetizing media content, announces that visitors to its media interaction zone at IBC Hall 2, Stand C30, will be able to see the most exciting synchronized 2nd screen applications developed by some of its partners including Ex Machina, Miso and Vejo Park, based on Civolution’s VideoSync watermarking technology.
"Media interaction is one of the hottest trends in the broadcast industry so it's really exciting to be a key enabler and see such innovative interactive applications on the Civolution stand," said Alex Terpstra, CEO, Civolution. "By synchronizing 2nd screens and connected devices with the TV program in real-time, we're really opening up the broadcast stream for interactivity and triggering. Content owners, broadcasters and advertisers are now able to offer a more immersive event-based viewing experience over which all players have greater control and which offers deeper consumer engagement."
Civolution's VideoSync - 2nd Screen product allows for the automatic identification of the TV channel being watched and the content being played. Upon identification it enables precise time-synchronization between content played on TV and portable devices such as tablets, smart phones and PCs. The real-time interactivity between the devices, enabled by content identification, automatically handles distribution delays and supports time-shifted viewing.
Ex Machina – is a leading pioneer in providing live online interaction with events. It has developed an exciting new platform, PlayToTV, which enables TV shows such as talent contests, sports, game shows and reality to provide real-time and social interaction such as live rating, voting, polling, quizzes, chat & twitter feed aggregation, and much more. Ex Machina has powered interactivity for shows such as The Voice of Holland and Germany's Next Top Model.
"The real-time synchronisation that Civolution's VideoSync technology provides between the TV program and the companion device enables us to offer unique applications for real-time or even time-shift viewing," says Jeroen Elfferich, CEO, Ex Machina. "The combined technology and application brings 2nd screen interactivity to life. And our clients love it, because using the application on a companion device ensures the deeper TV experience that our broadcast clients want and need to deliver. Using audio watermarking to add accurate synchronisation to our platform is a significant enhancement."
Miso – provides pioneering synchronous 2nd screen experiences for consumers by integrating with broadcast, hardware and content partners. Through the integration of Civolution’s VideoSync, Miso is able to understand who's watching what and when they’re watching, to provide interactivity that enhances the viewing experience.
"We’re delighted to be partnering and integrating with Civolution to extend the 2nd screen experience for content owners and viewers," said Somrat Niyogi, Chief Executive Officer of Miso. "With this partnership, content that has been watermarked using Civolution's technology is now available via Miso so that broadcast partners can gain unique insight into viewers' interactive behaviour around their programming and viewers can have an enhanced experience. This is an industry first for both Miso and Civolution that underscores how social TV is transforming the broadcast experience."
Vejo Park – is an incubator of web tech companies, its spin-off HyperTV develops eXperience a multimedia platform to create and publish user experiences spanning all the screens of our life: PCs, Tablets and Smartphones.
Add a comment
"Through the partnership with Civolution we are extending our contents production and publishing ecosystem to Television" says Claudio Vaccarella, founder and CEO of Vejo Park, "HyperTV eXperience is giving Broadcasters, Contents Producers, Ad Agencies the set of out-of-the-box tools to provide their customers with interactive experiences and social network integration."
The EU webinos project and Fraunhofer FOKUS are excited to announce that Present Technologies - a Portuguese innovation company providing world-class services for the Enterprise and Mobile environment – has become the first member of the webinos Affiliates Programme, which was launched earlier this month.
webinos (Secure Web Operating System Application Environment) will deliver an open source platform for web applications across mobile, PC, home media (TV) and in-car devices. webinos has been initiated by a research consortium with the Fraunhofer Institute FOKUS at the helm. The project was funded by the EU who invested €10 Million in the development of this universal App Platform.
More than 20 partners from industry, academia and research centres are represented within the consortium.
The creation of webinos's Affiliates Programme represents the first step in webinos opening up its Open Source development. The Project seeks membership from any company or research organisation interested in contributing to the development of a secure web based platform targeted at PCs, mobiles, tablets, in car (automotive) and home media (TV systems).
Present Technologies believe that joining will create natural synergy and advantage.
"We are committed to the creation of IT solutions, based on new and proven Open Source technologies and webinos is an obvious strategic partner for us. We are delighted to mark the opening of the Affiliates Programme with becoming the inaugural member," said Victor Batista of Present Technologies.
"Present Technologies are the initial external affiliate to join in what we hope will be the first of many like-minded innovative companies. The coming together of the four screens heralds a positive disruptive change in not one but four distinct industries. Our coders are making great strides and by working in a collaborative way we hope to offer real competitive advantage to our external company affiliates," says Stefan Steglich, Project co-ordination of Berlin's Franhoffer, FOKUS.
Nick Allott, Chief Architect of the programme added:
"Open source is about collaboration. We hope Present technologies will be the first of many. We invite all companies who believe in HTML5, DAP and the future of the web as an application platform, to join us and help create these essential technologies collaboratively, for all to share equally."
To join the affiliates programme contact Dr. Stephan Steglich, Head of Department Future Applications and Media (FAME) Fraunhofer FOKUS, Stephan.firstname.lastname@example.org or join here: http://webinos.org/be-part-of-webinos/ For further information contact email@example.comAdd a comment
Emerging from stealth mode and announcing relationships with manufacturers including LG, Samsung, Vizio, Insignia, Sanyo and Western Digital - Flingo, a leading publisher of applications for the Smart or Connected TV, recently launched the first suite of application publishing products to seamlessly integrate the Web with the TV experience. And Flingo has made available a public API (application programming interface), so developers can build mobile and Web apps that use the television's inside knowledge. The TV will also display pop-ups on-screen, offering further Web-retrieved information about a show, or links to apps on the set itself.
This is in addition to Fling, the company’s Open Source project that lets people “fling” videos and music from the Web to a queue of programming on their television screen which allows viewers drag a bookmarklet to the browser bookmarks bar, and then browse a Flingo-supported website such as YouTube or Vimeo from a laptop or tablet. The website automatically searches for and discovers the viewer’s smart TV. People currently fling thousands of videos and music from the Web to their big screen TV every day. Viewers simply drag a bookmarklet to the browser bookmarks bar, and then browse a Flingo-supported website such as YouTube or Vimeo from a laptop or tablet. The website searches for and discovers the viewer's smart TV. Viewers can then click the bookmark to fling the video to the TV or media device. To see a demo of Fling, go to: http://www.flingo.org/.
Flingo's application publishing suite enables an ecosystem where media companies, artists and brand advertisers converge on consumer hardware platforms to give viewers a more engaging and personal TV experience. Viewers enjoy more content on TV than ever before in a highly personalized, interactive experience. Additionally, they can share their favorite moments across popular social networks.
TV manufacturers use Flingo to improve the value proposition of their smart TVs by offering applications that bring streaming video and introduce interactivity on top of live TV. Content providers, studios and musicians can now engage their audience directly on the TV. Flingo partners share in the proceeds from advertising on the Flingo publishing platform.
"TV is essentially the last frontier. Until now, the Web hasn't penetrated the TV viewing experience," said Ashwin Navin, CEO and co-founder of Flingo. "Flingo's goal is to build that bridge between Web and TV so that the TV experience is a better reflection of what the viewer cares about. We have taken careful steps to forge an ecosystem where businesses and viewers alike can participate and benefit from the tremendous potential of Internet-connected television."
In a recent writeup in MIT's Technology Review, the writer notes Flingo as being the backbone of a new type of Internet-connected television, due out before the end of the year, which has built-in software and hardware that send data about what is on-screen to an Internet server that can identify the content. Web pages being viewed using the same Internet connection as the TV set can then tap into that information and the system will be able to identify any content onscreen, whatever the source, whether live TV, DVDs or movie files playing from a computer.
"Any mobile app or Web page being used in front of your TV can ask our servers what is on right now," says David Harrison, cofounder and CTO of Flingo. "For example, you could go to Google or IMDB and the page would already know what's on the screen. Retailers like Amazon or Walmart might want to show you things to buy related to a show, like DVDs, or what people are wearing in it." Social sites such as Facebook or Twitter can use the service to connect viewers to a TV show's official page or stream. When a user flips channels, or a show ends, the Webpage being viewed knows about it and can instantly update to the new viewing.
All of this occurs with the permission of the television's owner, says Harrison. The first time the TV is switched on, it asks users if they would like to opt in to the data-sharing service. If they say yes, it prompts them to accept a terms-of-service agreement. Individual sites and apps must ask for, and be granted, permission to access the data the TV makes available.
Ashwin Navin, Flingo's CEO and other cofounder, says he expects people to opt in because the service offers an automatic way to do what people are already doing manually. "People are doing the work to search for information to go with their viewing," he says. "We'll have all that information right there."
The data generated by a television with Sync Apps is also valuable to advertisers. Already, online ads can be targeted based on the content of a Web page and the viewer's browsing history. Navin says that his company will enable sites to match ads to a person's TV-viewing history too, at least on sites that have received permission to use the television's data.
Already the largest publisher of smart TV apps, Flingo is available on 5.7 million screens in 117 countries, and most smart TVs sold today are already enabled with Flingo and have strong relationships with television companies including CBS, MTV, and Fox, after spending several years helping them develop apps for Internet-connected televisions.
Add a comment
USA Network today announced a combined on-air and digital campaign two screen advertising campaign with Lincoln for the original series Necessary Roughness.
The Lincoln MKX premium midsize crossover is featured across multiple platforms including in-show integration as Dr. Dani Santino’s (Callie Thorne) personal car and digitally as the presenting sponsor of USA's Character Chatter, which includes two talent-hosted live chats on Wednesday, September 7 and 14.
“We’re excited to be featuring Lincoln across multiple touch points that give our viewers a 2-screen social TV experience accessible on all platforms including smart phones, tablets, computers, and TVs,” said Alexandra Shapiro, senior vice president, brand marketing and digital, USA. “We anticipate that this partnership will highlight the MKX's innovative features in an engaging and entertaining way that resonates with USA viewers.”
As Necessary Roughness nears its finale, Lincoln and USA will bring fans inside the huddle for an up-close and personal interactive social experience through a partnership around USA’s Character Chatter (http://www.characterchhatter.com). During the last two episodes, members of the cast or producers will be “on the clock” and available for real-time hosted conversations. Fans will have the opportunity to log in to Character Chatter through a host of social media portals, ask real-time questions and receive real-time answers.
"It's a great opportunity to introduce Lincoln's latest styling and advanced technologies to fans of Necessary Roughness without taking them out of the moment," said Connie Fontaine, manager of Lincoln Marketing Communications, "The Lincoln MKX is both versatile and intuitive and fits in naturally with the storylines and Dr. Dani Santino's character."
In Necessary Roughness, when Dr. Dani Santino (Callie Thorne) finds her husband cheating, her personal life unravels. Diving fully into her work, she takes on the challenge of rehabbing a bad boy professional football player (Mehcad Brooks) whose off-the-field antics threaten his career and the team franchise.
Underestimated at every turn, she succeeds beyond expectations and soon finds herself as the most sought-after therapist for high-profile clients. Athletes, entertainers, politicians and others living in the spotlight clamor for her unique brand of tough love therapy during their moments of crisis. Although her career is reenergized, it wreaks havoc on her life as a newly minted single mom of two teenagers. Recognizing her ability to change people’s lives, she’s determined to strike a balance between both worlds. The series also stars Marc Blucas and Scott Cohen and is created and executive produced by Liz Kruger & Craig Shapiro. Kevin Dowling directed the pilot and also serves as executive producer. Jeffrey Lieber also serves as executive producer. Inspired by a true story, Necessary Roughness is a Sony Pictures Television and Universal Cable Productions co-production, and shoots in Atlanta, GA.
Lincoln was the exclusive presenting partner for the limited commercial series premiere on Wednesday, June 29 and will be the exclusive category sponsor for the season finale on Wednesday, September 14.Add a comment