Online digital video distribution now allows consumers to access more content, on more devices, and in more places, than ever before. This increase in access has made content more ubiquitous than ever, but availability is only a part of the story. Equally important is how, and on what devices consumers are accessing this content, and the increasing role of mobile devices for video consumption.
New In-Stat (www.in-stat.com) research, Q2’11 US Multiscreen Video Database, reports
that 50% of tablet owners are viewing not only feature-length movies on
their device, but TV shows as well; an important revelation to both
content producers and providers alike. Tablet and smartphones are not
only becoming vital new screens for video consumption, but are also
functioning as personal interaction devices for video-centric social
networking and applications.
“Tablets, in particular, have become a primary video device, both inside and outside the home,” says Keith Nissen, Research Director. “By 2015, our research projects that 65% of the US population will own a smartphone and/or tablet. As these devices become a center-point for video engagement and consumption, content providers, device manufacturers, and operators need to support a multiscreen usage model that reflects social interaction, screen interaction, personalization, and mobility.”
Additional research findings include:
Frequent mobile video users will more than triple over the next five years
Nearly 50% of 18 to 24 year old smartphone/tablet owners frequently social network about TV programs currently being viewed
86% of smartphone/tablet users will view video on their mobile devices
Nearly 60% of smartphone/tablet owners will also be viewing OTT (over-the-top) video at home
The average Apple household will have four Apple devices, while the average Google Android household will have at least two Android devices
The research is drawn from In-Stat’s new Q2’11 US Multiscreen Video Database (#IN11050139MSV) which examines the impact of mobile devices in the promotion, engagement, and distribution of premium video as an extension of the TV and PC video experience. The Q2’11 US Multiscreen Video Database is updated quarterly in Excel format, including forecasts and quantification of:
Add a comment
Civolution, the leading provider of technology and solutions for identifying, managing and monetizing media content, announces that visitors to its media interaction zone at IBC Hall 2, Stand C30, will be able to see the most exciting synchronized 2nd screen applications developed by some of its partners including Ex Machina, Miso and Vejo Park, based on Civolution’s VideoSync watermarking technology.
"Media interaction is one of the hottest trends in the broadcast industry so it's really exciting to be a key enabler and see such innovative interactive applications on the Civolution stand," said Alex Terpstra, CEO, Civolution. "By synchronizing 2nd screens and connected devices with the TV program in real-time, we're really opening up the broadcast stream for interactivity and triggering. Content owners, broadcasters and advertisers are now able to offer a more immersive event-based viewing experience over which all players have greater control and which offers deeper consumer engagement."
Civolution's VideoSync - 2nd Screen product allows for the automatic identification of the TV channel being watched and the content being played. Upon identification it enables precise time-synchronization between content played on TV and portable devices such as tablets, smart phones and PCs. The real-time interactivity between the devices, enabled by content identification, automatically handles distribution delays and supports time-shifted viewing.
Ex Machina – is a leading pioneer in providing live online interaction with events. It has developed an exciting new platform, PlayToTV, which enables TV shows such as talent contests, sports, game shows and reality to provide real-time and social interaction such as live rating, voting, polling, quizzes, chat & twitter feed aggregation, and much more. Ex Machina has powered interactivity for shows such as The Voice of Holland and Germany's Next Top Model.
"The real-time synchronisation that Civolution's VideoSync technology provides between the TV program and the companion device enables us to offer unique applications for real-time or even time-shift viewing," says Jeroen Elfferich, CEO, Ex Machina. "The combined technology and application brings 2nd screen interactivity to life. And our clients love it, because using the application on a companion device ensures the deeper TV experience that our broadcast clients want and need to deliver. Using audio watermarking to add accurate synchronisation to our platform is a significant enhancement."
Miso – provides pioneering synchronous 2nd screen experiences for consumers by integrating with broadcast, hardware and content partners. Through the integration of Civolution’s VideoSync, Miso is able to understand who's watching what and when they’re watching, to provide interactivity that enhances the viewing experience.
"We’re delighted to be partnering and integrating with Civolution to extend the 2nd screen experience for content owners and viewers," said Somrat Niyogi, Chief Executive Officer of Miso. "With this partnership, content that has been watermarked using Civolution's technology is now available via Miso so that broadcast partners can gain unique insight into viewers' interactive behaviour around their programming and viewers can have an enhanced experience. This is an industry first for both Miso and Civolution that underscores how social TV is transforming the broadcast experience."
Vejo Park – is an incubator of web tech companies, its spin-off HyperTV develops eXperience a multimedia platform to create and publish user experiences spanning all the screens of our life: PCs, Tablets and Smartphones.
Add a comment
"Through the partnership with Civolution we are extending our contents production and publishing ecosystem to Television" says Claudio Vaccarella, founder and CEO of Vejo Park, "HyperTV eXperience is giving Broadcasters, Contents Producers, Ad Agencies the set of out-of-the-box tools to provide their customers with interactive experiences and social network integration."
The EU webinos project and Fraunhofer FOKUS are excited to announce that Present Technologies - a Portuguese innovation company providing world-class services for the Enterprise and Mobile environment – has become the first member of the webinos Affiliates Programme, which was launched earlier this month.
webinos (Secure Web Operating System Application Environment) will deliver an open source platform for web applications across mobile, PC, home media (TV) and in-car devices. webinos has been initiated by a research consortium with the Fraunhofer Institute FOKUS at the helm. The project was funded by the EU who invested €10 Million in the development of this universal App Platform.
More than 20 partners from industry, academia and research centres are represented within the consortium.
The creation of webinos's Affiliates Programme represents the first step in webinos opening up its Open Source development. The Project seeks membership from any company or research organisation interested in contributing to the development of a secure web based platform targeted at PCs, mobiles, tablets, in car (automotive) and home media (TV systems).
Present Technologies believe that joining will create natural synergy and advantage.
"We are committed to the creation of IT solutions, based on new and proven Open Source technologies and webinos is an obvious strategic partner for us. We are delighted to mark the opening of the Affiliates Programme with becoming the inaugural member," said Victor Batista of Present Technologies.
"Present Technologies are the initial external affiliate to join in what we hope will be the first of many like-minded innovative companies. The coming together of the four screens heralds a positive disruptive change in not one but four distinct industries. Our coders are making great strides and by working in a collaborative way we hope to offer real competitive advantage to our external company affiliates," says Stefan Steglich, Project co-ordination of Berlin's Franhoffer, FOKUS.
Nick Allott, Chief Architect of the programme added:
"Open source is about collaboration. We hope Present technologies will be the first of many. We invite all companies who believe in HTML5, DAP and the future of the web as an application platform, to join us and help create these essential technologies collaboratively, for all to share equally."
To join the affiliates programme contact Dr. Stephan Steglich, Head of Department Future Applications and Media (FAME) Fraunhofer FOKUS, Stephan.firstname.lastname@example.org or join here: http://webinos.org/be-part-of-webinos/ For further information contact email@example.comAdd a comment
Emerging from stealth mode and announcing relationships with manufacturers including LG, Samsung, Vizio, Insignia, Sanyo and Western Digital - Flingo, a leading publisher of applications for the Smart or Connected TV, recently launched the first suite of application publishing products to seamlessly integrate the Web with the TV experience. And Flingo has made available a public API (application programming interface), so developers can build mobile and Web apps that use the television's inside knowledge. The TV will also display pop-ups on-screen, offering further Web-retrieved information about a show, or links to apps on the set itself.
This is in addition to Fling, the company’s Open Source project that lets people “fling” videos and music from the Web to a queue of programming on their television screen which allows viewers drag a bookmarklet to the browser bookmarks bar, and then browse a Flingo-supported website such as YouTube or Vimeo from a laptop or tablet. The website automatically searches for and discovers the viewer’s smart TV. People currently fling thousands of videos and music from the Web to their big screen TV every day. Viewers simply drag a bookmarklet to the browser bookmarks bar, and then browse a Flingo-supported website such as YouTube or Vimeo from a laptop or tablet. The website searches for and discovers the viewer's smart TV. Viewers can then click the bookmark to fling the video to the TV or media device. To see a demo of Fling, go to: http://www.flingo.org/.
Flingo's application publishing suite enables an ecosystem where media companies, artists and brand advertisers converge on consumer hardware platforms to give viewers a more engaging and personal TV experience. Viewers enjoy more content on TV than ever before in a highly personalized, interactive experience. Additionally, they can share their favorite moments across popular social networks.
TV manufacturers use Flingo to improve the value proposition of their smart TVs by offering applications that bring streaming video and introduce interactivity on top of live TV. Content providers, studios and musicians can now engage their audience directly on the TV. Flingo partners share in the proceeds from advertising on the Flingo publishing platform.
"TV is essentially the last frontier. Until now, the Web hasn't penetrated the TV viewing experience," said Ashwin Navin, CEO and co-founder of Flingo. "Flingo's goal is to build that bridge between Web and TV so that the TV experience is a better reflection of what the viewer cares about. We have taken careful steps to forge an ecosystem where businesses and viewers alike can participate and benefit from the tremendous potential of Internet-connected television."
In a recent writeup in MIT's Technology Review, the writer notes Flingo as being the backbone of a new type of Internet-connected television, due out before the end of the year, which has built-in software and hardware that send data about what is on-screen to an Internet server that can identify the content. Web pages being viewed using the same Internet connection as the TV set can then tap into that information and the system will be able to identify any content onscreen, whatever the source, whether live TV, DVDs or movie files playing from a computer.
"Any mobile app or Web page being used in front of your TV can ask our servers what is on right now," says David Harrison, cofounder and CTO of Flingo. "For example, you could go to Google or IMDB and the page would already know what's on the screen. Retailers like Amazon or Walmart might want to show you things to buy related to a show, like DVDs, or what people are wearing in it." Social sites such as Facebook or Twitter can use the service to connect viewers to a TV show's official page or stream. When a user flips channels, or a show ends, the Webpage being viewed knows about it and can instantly update to the new viewing.
All of this occurs with the permission of the television's owner, says Harrison. The first time the TV is switched on, it asks users if they would like to opt in to the data-sharing service. If they say yes, it prompts them to accept a terms-of-service agreement. Individual sites and apps must ask for, and be granted, permission to access the data the TV makes available.
Ashwin Navin, Flingo's CEO and other cofounder, says he expects people to opt in because the service offers an automatic way to do what people are already doing manually. "People are doing the work to search for information to go with their viewing," he says. "We'll have all that information right there."
The data generated by a television with Sync Apps is also valuable to advertisers. Already, online ads can be targeted based on the content of a Web page and the viewer's browsing history. Navin says that his company will enable sites to match ads to a person's TV-viewing history too, at least on sites that have received permission to use the television's data.
Already the largest publisher of smart TV apps, Flingo is available on 5.7 million screens in 117 countries, and most smart TVs sold today are already enabled with Flingo and have strong relationships with television companies including CBS, MTV, and Fox, after spending several years helping them develop apps for Internet-connected televisions.
Add a comment
USA Network today announced a combined on-air and digital campaign two screen advertising campaign with Lincoln for the original series Necessary Roughness.
The Lincoln MKX premium midsize crossover is featured across multiple platforms including in-show integration as Dr. Dani Santino’s (Callie Thorne) personal car and digitally as the presenting sponsor of USA's Character Chatter, which includes two talent-hosted live chats on Wednesday, September 7 and 14.
“We’re excited to be featuring Lincoln across multiple touch points that give our viewers a 2-screen social TV experience accessible on all platforms including smart phones, tablets, computers, and TVs,” said Alexandra Shapiro, senior vice president, brand marketing and digital, USA. “We anticipate that this partnership will highlight the MKX's innovative features in an engaging and entertaining way that resonates with USA viewers.”
As Necessary Roughness nears its finale, Lincoln and USA will bring fans inside the huddle for an up-close and personal interactive social experience through a partnership around USA’s Character Chatter (http://www.characterchhatter.com). During the last two episodes, members of the cast or producers will be “on the clock” and available for real-time hosted conversations. Fans will have the opportunity to log in to Character Chatter through a host of social media portals, ask real-time questions and receive real-time answers.
"It's a great opportunity to introduce Lincoln's latest styling and advanced technologies to fans of Necessary Roughness without taking them out of the moment," said Connie Fontaine, manager of Lincoln Marketing Communications, "The Lincoln MKX is both versatile and intuitive and fits in naturally with the storylines and Dr. Dani Santino's character."
In Necessary Roughness, when Dr. Dani Santino (Callie Thorne) finds her husband cheating, her personal life unravels. Diving fully into her work, she takes on the challenge of rehabbing a bad boy professional football player (Mehcad Brooks) whose off-the-field antics threaten his career and the team franchise.
Underestimated at every turn, she succeeds beyond expectations and soon finds herself as the most sought-after therapist for high-profile clients. Athletes, entertainers, politicians and others living in the spotlight clamor for her unique brand of tough love therapy during their moments of crisis. Although her career is reenergized, it wreaks havoc on her life as a newly minted single mom of two teenagers. Recognizing her ability to change people’s lives, she’s determined to strike a balance between both worlds. The series also stars Marc Blucas and Scott Cohen and is created and executive produced by Liz Kruger & Craig Shapiro. Kevin Dowling directed the pilot and also serves as executive producer. Jeffrey Lieber also serves as executive producer. Inspired by a true story, Necessary Roughness is a Sony Pictures Television and Universal Cable Productions co-production, and shoots in Atlanta, GA.
Lincoln was the exclusive presenting partner for the limited commercial series premiere on Wednesday, June 29 and will be the exclusive category sponsor for the season finale on Wednesday, September 14.Add a comment
“While connected flat panel TVs, set-top boxes and DVRs still represent a small portion of their respective product segments, sixty-eight percent of all CE devices sold this year will be connectable to the Internet.”
“While connected flat panel TVs, set-top boxes and DVRs still represent a small portion of their respective product segments, sixty-eight percent of all CE devices sold this year will be connectable to the Internet.” says Peter King, Director at Strategy Analytics.
According to this report, Connected TVs represent one of the biggest growth opportunities over the next five years as major vendors, such as Samsung, LG and Sony, push their Smart TV initiatives. Global connected TV device revenues will total in excess of $95 billion in 2015, representing more than one-quarter of the overall connected device market.
“Sixty-seven percent of all FPTV units sold in 2015 will be Connected TVs. This represents a 38 percent compound annual growth rate over the next five years,” said Jia Wu, Senior Analyst in the Digital Consumer Practice. “Although growth in the overall TV market will be modest, the market value of connected TVs will more than double during the same period.”
The report, “Global Connected Consumer Electronics (CE) Devices Market Forecast,” contains forecasts of unit sales, market values and installed base of 17 fixed and portable digital home media device segments, including Flat Panel TVs, Blu-ray Disc players, set-top boxes, DVRs, digital media adapters, games consoles, desktop and portable PCs, NAS, portable media players, e-book readers and tablets.Add a comment
SyCo, ITV and Gamesys have commissioned 2-Screen Social TV specialists Monterosa to create and deliver a live online play-along experience that allows the audience to play Red or Black live, in sync with the TV contestants.
Using Monterosa’s award-winning 2-Screen cloud technology, players can put their own luck to the test by guessing Red or Black with each event in the nightly stripped show which runs from the 3rd – 10th September.
Simon Brickle, Monterosa MD said:
“We’re thrilled that ITV and their partners have chosen to incorporate 2-Screen as part of such a major production. Working closely with both online and TV production teams is the only way to make 2-Screen work creatively, and we’re looking forward to weaving the online audience into the fabric of the show.”
Playing from the comfort of their sofa, online players can compete with their Facebook friends and unlock achievement badges that enhance the game. They’ll also be rewarded for talking about the game on social networks.
Players who get through all ten rounds with their winning streak intact are awarded entry into the Red or Black Millionaire’s Club, for those people who would have made a million in the show itself.
Do you feel lucky? Join in from the 3rd September at itv.com/redorblack
Facebook is to stream its first live football match, demonstrating the increasing power of social media in the eyes of brands as reported by Marketingmagazine. They have teamed up with Budweiser to broadcast the opening FA Cup tie live. The game is the opening match of this year’s FA Cup, a preliminary round match between two minnows of the football world, Ascot United and Wembley. Marketingmagazine continues:
The match will be played on Friday (August 19) at 7.45pm. The streaming of the match comes courtesy of a commercial deal between the FA, its lead sponsor Budweiser, and Facebook.
Budweiser anticipates that the match will attract a global audience, although the two clubs are not household names, even in the UK.
Football fans will be able to watch the game at the Budweiser fan page, www.facebook.com/BudweiserUK, on Facebook. The live streaming is available only to people aged 18 and over, claims Budweiser.
“is committed to bringing the world’s most prestigious knockout competition closer to the fans. What better way to demonstrate this than by broadcasting the very first kick to a global audience via Facebook. This is the first time a FA Cup tournament fixture has been broadcast live on the social network, which is great news for football fans and clubs alike.”
The Guardian reports on Mike Harrison, Ascot United chairman:
"To be involved in the first game of the FA Cup this season is an honour in itself, but to be part of a world first and have our match broadcast to a massive global audience is fantastic for our club."
Add a comment
According to figures from the Broadcasters' Audience Research Board (BARB), the average amount of time spent watching linear commercial TV reached a new record in the first six months of 2011, although the increases in total TV viewing appear to be slowing. The figures as reported by CampaignLive:
The average person watched a total of 28 hours, 21 minutes of linear TV every week, equivalent to four hours, three minutes a day.
The average TV viewer watched 18 hours and nine minutes of commercial linear TV every week, or two hours and 35 minutes a day during the first six months of 2011. This is an increase of 48 minutes a week, or seven minutes a day, from the same period in 2010.
Commercial TV accounted for 64% of viewing during the first six months of the year, up from 62% in the same period in 2010, while commercial impacts climbed 4.7% year on year to an average of 147 ads a day in the first half of 2011.
Lindsey Clay, managing director of commercial TV marketing body Thinkbox, said:
"What is clear is that every new technology that joins TV – from connected TV sets to social media – is making it even more enjoyable for viewers and even more effective for advertisers."
"We've been saying for a while that linear TV viewing couldn’t keep breaking records forever and that it had to stabilise at some point. It appears that this is now happening – although, within this, commercial TV is still growing a little, which is great news for advertisers and a testament to the choice and quality it offer."
The relationship between commercial TV going 2% up versus commercial impact of 4,7% up, indicates a more-than-average positive impact on the amount of viewed ads. This is contrasting in what the industry believes people are switching when ads are up. In no way says something about the effectiveness and attention to ads from a viewer point of perspective.
What it does mean, is that the socialization of television is not neccesarily putting a strain on conventional revenue streams, but enhancing them.Add a comment