The media landscape has evolved rapidly over the past decade given the myriad options of new media and technology available to consumers. As these emerging platforms proliferate and gain adoption among consumers, marketers are struggling to understand how to effectively leverage this new media. Adding to marketers’ dilemma is the prevailing wisdom, being promulgated by many in Silicon Valley, that consumers are shifting their behaviors away from traditional forms of entertainment and communication. But, is this actually occurring?
Interpret, a leading entertainment, media and technology market research firm, today released its Interpretations report, "The Transmedia Embrace," which found while there is degradation in traditional TV consumption, there is also good news for traditional television.
The report reveals that consumers who watch only on television and not through digital options has decreased by more than 9 million consumers. Better news for programmers and advertisers, the study finds that consumers are using both traditional and digital options in their consumption of video programming. It's not an "either/or" consideration for advertisers, but rather a question of how best to optimize the use of both in concert. According to Interpret's New Media Measure™ study, this "hybrid" consumer is growing -- those who watch both traditional and digital TV has increased from 72.1 million to 75.3 million in the past year.
"Not only are they growing, but those who watch both traditional and digital TV are an extremely attractive group to advertisers – they are younger and have higher incomes, said Michael Dowling, CEO of Interpret. "Interestingly, they are also more active on social network websites compared to others, suggesting another platform for marketers to further strengthen and enhance their messaging."Add a comment
The most common home entertainment devices to include media connectivity are televisions and Blu-ray players. TV and video player connectivity is being strongly driven by streaming services such as Netflix in the United States and LOVEFiLM in the UK. Gaming consoles, although nothing new, still rank strongly in connected home entertainment and will see increased shipment numbers through 2014. Networked and streaming audio are also important segments of this market.
ABI Research’s “Home Networking Market Data” contains market forecasts for a variety of networked devices as well as forecasts related to the installed base of home networking households. Blu-ray players, TVs, mobile media players, game consoles, set-top boxes, media adapters, digital cameras and AV players are all covered, and the forecast also includes network interfaces including shipments for HomePlug, MoCA, Wi-Fi, Ethernet and UWB.This database is included in the firm’s Connected Home Research Service, which also includes other Market Data products, Research Reports, Surveys, ABI Insights, and analyst inquiry support. Add a comment
IntoNow has built a technology platform that can automatically identify live television content and any previously aired U.S.- based television programming in the past five years.
It also offers an application for iPhone and other devices running Apple's iOS operating system, which can help users connect and engage with their friends around the shows they love.
With the application, users can find out what their friends are watching and engage in discussion through their favorite social networks, or discover what shows they have in common with others and which of them are on air right now.
"Relying on social channels as a means for discovering content - - whether it's on a PC, mobile device, or TV -- is rapidly on the rise," Bill Shaughnessy, Yahoo's senior vice president of product management and product marketing, said in a statement.Add a comment
Paidcontent is reporting that TV games maker Two Way Media says it has done a “development and funding deal” from the Ingenious Media investment and advisory firm to fund a foray in to social TV games production.
James Turner, chief executive of Two Way Media, said:
"Focused project funding and development arrangements are critical to the development of top-level, exciting games and helping to drive the market overall."
Two Way has introduced cable, satellite and IPTV platforms game mechanics for the likes of X Factor, Play Your Cards Right and Britain’s Got Talent. But it's expected the deal will push Two Way to push hard into building interactive games via new platforms such as YouView, emerging set top boxes and Smart TV from CES manufacturers.
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Two Way and ingenious say their deal “focuses on Two Way’s social gaming and connected TV projects” and they will “share in the considerable commercial potential” Ingenious already acquired Two Way back in 2007, so it’s not clear what this new deal is but it’s likely a capitalisation of Two Way in order to seek out this new opportunity.
New consumer research from Leichtman Research Group, Inc. (LRG) finds that 30% of all households have at least one television set connected to the Internet via a video game system, a Blu-ray player, and/or the TV set itself -- up from 24% a year ago. Overall, 10% of all adults watch video from the Internet via one of these devices at least weekly, compared to 5% last year. This increased usage is heavily driven by Netflix subscribers, with 30% of Netflix subscribers watching video from the Internet via one of these connected devices weekly, compared to 3% weekly use among all non-Netflix subscribers.
"The use of emerging video services rapidly increased over the past year, with Netflix being the key driver of this growth," said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. "Even with this growth in emerging video services, this isn't creating a significant trend in consumers 'cutting the cord' to multi-channel video services -- including cable, satellite, and Telco video services. Despite a highly saturated market, coupled with slow housing growth, the multi-channel video market in the US still grew by over 500,000 subscribers in 2010. This survey found few 'cord cutters' over the past year, and little difference in the intent to switch or disconnect service from prior years."
These findings are based on a survey of 1,287 households nationwide and are part of a new LRG study, Emerging Video Services V.
Other findings include:
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The communications powerhouse, which serves 3.5 million FiOS TV subscribers over a fiber-optic network, said the improvements include greater personalization and customization, better search capabilities, easier navigation, larger storage options and optimization for 3D technology. Verizon added more than 25 upgrades to FiOS TV's advanced Interactive Media Guide after collecting customer feedback from its product development labs, field trials and social media forums.
Eric Bruno, vice president of product management for Verizon, said:
“Customers are at the center of everything we do, and that includes how we develop our products and services. We've found that FiOS TV isn't about passive video watching – it has evolved into an entertainment and information destination. Our new generation of FiOS TV is all about increased interactivity, ease of use, simplicity of design and high tech made easy.”
Vision2Mobile elaborates on the features:
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Some of the features include the following: 3D content software that automatically detects when a customer turns to a 3D program or channel and instantly changes the settings for watching these programs on a 3D TV; new parental control options that allow parents to block out portions of programming by rating during certain hours of the day; and a feature that allows customers to record and manage DVR settings from any room in the house provided one of the DVRs is a multi-room DVR.