Access, a global provider of advanced software technologies to the mobile, beyond-PC and digital TV markets, and Vestel Electronics, the largest TV manufacturer in Europe, today announced that Vestel HbbTV ( Hybrid Broadcast Broadband TV ) set-top boxes ( STBs ) and new generation iDTVs ( integrated DTVs ) are now shipping with the Access NetFront Browser DTV Profile HbbTV Edition. This is an important development for Europe's TV landscape, as the devices are the first cost-effective, mass-market solutions enabling TV viewers to access and enjoy HbbTV interactive services. The availability of HbbTV functionality also helps future-proof consumers' current iDTV purchases. The Vestel Group accounts for 16% of the LCD TV market and 25% of the digital set-top-box market in Europe and is comprised of 25 companies operating in the manufacturing, technology development, marketing and distribution fields in the consumer electronics, IT, digital technologies and household appliance markets, with €3.7 billion turnover. Vestel is one of the largest ODM LCD TV manufacturers in Europe.
"It's very exciting to see the acceleration of HbbTV's acceptance throughout Europe, which makes it more and more likely that HbbTV will be the dominant standard in Europe for next-generation TV services, blending broadcast TV with broadband delivered video and services," said Klaus Merkel, Manager of the HbbTV Project, IRT.
Commenting on Access and his own company making HbbTV a mass-market proposition, Hakan Kutlu, Deputy General Manager for Marketing, Vestel Foreign Trade, said:
"We chose the Access solution because it uniquely provides an embedded TV browser that meets the needs of the operator at the same time as providing the exciting new TV user experiences. I look forward to seeing Access and Vestel making HbbTV a hit with operators and consumers throughout Europe."
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Javier Lasa has created a brilliant visual starter kit for anyone interested in TV App development on the single screen with his presentation at Slideshare. Castro is R&D Manager digital area for PRISA, the trading name of Promotora de Informaciones, S.A, also known as Grupo PRISA, a Spanish media conglomerate with presence in 22 countries, and 15000 employees. He blogs in Spanish at Blog sobre web TV, video online y multimedia interactiva. This presentation is in English.
As millions of people hook up their videogame consoles to the Internet for network gaming and Netflix streaming, add new devices to their living rooms like Apple TV or Roku boxes, and as more TVs themselves ship with Internet access and apps, the potential for advertising on these devices is increasing.
So mobile ad companies are apparently starting to tinker:
Key creatives and executives at the forefront of the burgeoning transmedia movement will convene at the 2011 NAB Show to participate in a panel session titled "Transmedia: Telling the Story Through Narrative Content, Games and Real-World Adventures." The 2011 NAB Show takes place April 9-14, in Las Vegas.
Renowned American media scholar and originator of the term "transmedia," Henry Jenkins, will moderate the NAB Show Super Session, which takes place Monday, April 11, from 2:30 to 3:30 pm. Jenkins, provost's professor of communication, journalism, and cinematic arts at USC, and author of the award-winning book Convergence (News – Alert) Culture: Where Old and New Media Collide (2006) has written and edited more than a dozen books on media and popular culture. As one of the first media scholars to chart the changing role of the audience in an environment of increasingly pervasive digital content, Professor Jenkins has been at the forefront of understanding the effects of participatory media on society, politics and culture.
The expert panel features some of the industry's leading voices in transmedia, including Danny Bilson, EVP, Core Games, THQ; Jeff Gomez, transmedia producer CEO, Starlight Runner Entertainment; Gale Anne Hurd, producer ("The Walking Dead," "The Terminator," "Aliens"); Tim Kring, multiplatform storyteller ("Conspiracy for Good," "Heroes") and Kim Moses, executive producer/director/writer, Sander/Moses Productions/Slam ("Ghost Whisperer").
Jeff Gomez is an expert at incubating new entertainment franchises for cross-platform implementation. As CEO of Starlight Runner Entertainment, he leverages intellectual properties into global franchises that successfully navigate an array of media channels. Mr. Gomez has worked on such blockbuster universes as Disney's (News – Alert) "Pirates of the Caribbean," Microsoft's "Halo" and James Cameron's "Avatar." He sits on the board of the Producers Guild of America East, as well as on the PGA New Media Council.Add a comment
BSkyB is said to be able to deliver targeted ads to households based on their subscription package and location, in addition to other factors. Sources close to BSkyB report the AdSmart system is ready, but the company is believed to be wary of launching the service for fear of a potential backlash and privacy concerns.
Jeremy Tester, director of brand strategy and communications at Sky Media, said the hardware systems in the Sky +HD box were not yet ready, and required software updates to ensure the service was seamless. He added:
"There is middleware inside the set-top box that is not yet ready to deliver live targeted ads. We do plan to test systems towards the end of 2012, taking it to market in 2013."
What influences the targeting:
BSkyB is restricted by how specific ads can target specific households by data protection laws. Instead, ads are believed to be matched blind to a panel of similar viewers. The panel is assembled from viewers who subscribe to similar services, are of a similar age, sex or geographical location and other factors.
Data protection laws prohibit it, but think of a future outlook where rich opted-in social data is being used to hypersegment and target people with relevant adverts.
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A new report from Research and Markets focussing on Broadband TV, Connected and Over-The-Top TV, has the current market - though still at an early stage - forecast to receive a significant boost in the next few years, stimulated by the increasing number of installed web-enabled video devices.
The video content industry is undergoing an enormous transformation due to the explosion of the Internet, which has grown much faster than other media, together with mutations in user behaviour and equipment. The technology which makes video content creation and access possible is also evolving quickly and the video entertainment sector is committed to adapting to its transformation.Add a comment
After close to a year of entering text with my remote on a Samsung Internet@TV (then finding the iPad and iPhone App after six months) - but not everybody has a smartphone or tablets... it's great to see Samsung release a new TV remote that will make Connected TV a whole lot easier in the 2011 line of premium Samsung TVs including LED D9000, D7000 Series, and Plasma D8000 Series. The new remote features a full QWERTY keyboard and connects wirelessly. When one side of the remote is being used, Samsung’s intuitive features automatically disable the keys on the other side so consumers never need to worry about accidentally hitting any buttons.
It can also be bought separately for those of you with the LED series D6300 and up. The QWERTY TV Remote will cost $99.99 and will be available starting next month.Add a comment
During the conference, CNN Digital General Manager KC Estenson showed off high-quality video and multiplatform capabilities that will enable viewers to watch customized video streams wherever they are and on whichever devices they choose.
The main features:
- 16×9 format HD-quality video online, with up to 6 Mbps bit rate encoding.
- Availability on the iPhone, iPad, Google TV-powered connected devices and soon Android mobile phones and tablets.
- The ability to create personal playlists — in a sense, the ability to create and program a CNN channel based on your own interests.
- Access to short-form video clips, entire on-demand episodes and live streaming of the shows that are currently on TV.
- The ability to pause, as well as scrub live video backward and forward.
- Pause and shut down a stream on one device, such as a PC, and resume watching on another device — like an iPad.
To access the stream, users will need a television subscription to Comcast, Xfinity, Dish, Cox, or Verizon FIOS--the new initiative arrives at the same time Time Warner Cable launched its own iPad app, allowing users to watch 32 live channels on the tablet. CNN has promised virtually indistinguishable quality between mobile and TV-streamed content (picture below), and from what Fast Company was shown during a live SXSW demo, the quality will likely satisfy most consumers.
As a commodity business with a number of online sources, news is one vertical where serious value can be created through cool technological tricks like those that Estenson shows off in the demo.To monetize news these additions are creating that justification for a large chunk of people.
Will multiplatform (TV Everywhere) concepts be the new viable way of monetizing news?Add a comment
Samsung has announced the addition of new apps from HBO and MTV to their US applications store which will offer rich music and entertainment options.
“The support for Samsung Apps – from content providers to developer partners and consumers around the world – has been tremendous,” said Eric Anderson, vice president of content and product solutions, Samsung Electronics America, Inc. “As we look ahead, Samsung sees the opportunity to expand not only the breadth and depth of apps, but also how users interact with them, making it easy to discover and enjoy content across multiple devices in the home.”
In the 12 months since its launch, Samsung Apps has enjoyed a phenomenal response from consumers. It took only eight months for Samsung to reach its one millionth TV app download globally and less than half that time to surpass the three millionth app download worldwide. In the U.S., consumers can chose from more than 200 free and premium apps from a litany of industry-leading content and service providers.Add a comment
This is what Deadline Hollywood reported, "in what is probably the biggest gamble in its 14-year history, I hear Netflix has outbid several major cable networks, including HBO and AMC, for Media Rights Capital's drama series House of Cards, executive produced and directed by David Fincher and exec produced by and starring Kevin Spacey." The gamble of Netflix is said to be worth $100M, offering a commitment of two seasons, or 26 episodes.
It would mark a shift toward exclusive original programming, content Netflix CEO Reed Hastings has implied the company would not venture toward.
FastCompany reports on Hastings:
"Generally, I'm a believer in circle of competence," Hastings told investors in January. "When we start taking creative risks--that is, reading a script and guessing who might be good to cast in it--it's not something that, fundamentally as a tech company or a company run by a tech CEO like myself, we're likely to build a distinctive organizational competence in."
If the reports by Deadline Hollywood, Netflix would still be licensing the content--not producing it. However, with licensing deals in the past with content owners like Epix or ABC, much of the content had already been seen either in theaters or on TV. But licensing two seasons of a never-before-seen show? Investing in the talents of David Fincher and Kevin Spacey for an original series? That would arguably be much more of a "creative risk," something Hastings has told investors he's not interested in taking.Add a comment
Developed as a multi-player drawing game, WeDraw players take turns to draw words on their iPhone, iPad, Android or Galaxy devices for others to guess; all sketches and guesses are simultaneously displayed on the Samsung Smart TV screen. Appropriate for all ages and free to download, players win points by correctly guessing words such as spoon, elbow, ping pong, suitcase, triplets and broom faster than their opponents. The drawer is also awarded points for their work of art once the word is guessed correctly by another player, with the highest scoring player awarded WeDraw winner at the end of each round.Add a comment
The Future of Connected TV - Global Connected TV shipments are set to see huge growth over the coming years, according to a recent report from Companies and Markets at a global Compound Annual Growth Rate (CAGR) of 58.3% between 2009-14. The Asia-Pacific region will be the leading market, with CAGR of over 60% and will represent almost half of global shipments by 2014. Although still a small market, the Middle East and Africa will see the fastest growth over the period.
Over the next few years, Connected TV will become a mainstream consumer technology. Its widespread adoption will not only be disruptive to the entertainment industry; it will also heavily impact the global advertising and marketing industries.
The battle to win a big slice of the global connected TV pie has already attracted companies which are not traditionally associated with living room TV. Google TV, Yahoo Connected TV, Apple TV and even Microsoft are now all hotly competing for TV viewers in the era of Connected TV.Add a comment