Monterosa, the recent Bafta Award winning 2Screen specialist has today announced details of the screen innovation which will accompany this summer’s UK hit T4 show ‘New Look Style the Nation’.
The cross platform element of the series will enable viewers at home to interact with the show online, and compete for the top prize of becoming one of its in-house stylists.
Live and throughout the series, viewers can get deeply involved via a pioneering 2-Screen experience. Viewers will be invited to visit channel4.com/style during the show and take a style test, to discover their own fashion persona. They’ll then have the opportunity to create their own look, by choosing clothes from New Look’s range, which they’ll apply to a virtual mannequin to create a complete style and outfit. They can then go on to style their friends and family, sharing their designs via Facebook.
The outfits that users put together online can also be bought, as the Channel 4 site will feature click through to New Look’s website.
‘New Look Style the Nation’ is an innovative creative partnership between Channel 4, New Look, Mother London, Two Four and Monterosa.
The show will be aired on Channel 4’s T4 on Saturday mornings from June 4th 2011 for six weeks.
Show host, fashion-savvy DJ Nick Grimshaw will scour the streets of a different city each week for five weeks looking for contestants to take part in the show. The contestants will represent every take on style, from WAG glamour to Indie chic and will compete each week to become one of two finalists representing their city in a live catwalk showdown, from which one winner will emerge. Each episode is an hour long and features interviews with fashion icons and commentators, fashion tips and hints for the season, plus live performances from bands.Add a comment
In the fifth annual Cisco(R) Visual Networking Index (VNI) Forecast (2010-2015) released yesterday, Cisco is predicting that that the number of network-connected devices will be more than 15 billion, twice the world's population, by 2015 and expect the proliferation of tablets, mobile phones, connected appliances and other smart machines will drive this growth. The company also said the total amount of global Internet traffic will quadruple by 2015 and reach 966 exabytes per year.They expect by 2015, more than one million minutes of video per second will run throught the pipelines, or equal to two years of viewing every second.
The projected increase of Internet traffic between 2014 and 2015 alone is 200 exabytes, which is greater than the total amount of Internet Protocol traffic generated globally in 2010. On the verge of reaching 1 zettabyte, which is equal to a sextillion bytes, or a trillion gigabytes by 2015, global IP traffic growth is driven by four primary factors, according to Cisco. They are:
1. An increasing number of devices – by 2015, there will be nearly 15 billion network connections via devices -- including machine-to-machine -- and more than two connections for each person on earth.
2. More Internet users: By 2015, there will be nearly 3 billion Internet users -- more than 40 percent of the world's projected population.
3. Faster broadband speed: The average fixed broadband speed is expected to increase four-fold, from 7 megabits per second in 2010 to 28 Mbps in 2015. The average broadband speed has already doubled within the past year from 3.5 Mbps to 7 Mbps.
4. More video: By 2015, 1 million video minutes -- the equivalent of 674 days -- will traverse the Internet every second.Add a comment
The other great birthday present? Your views. We’re amazed that over this last weekend, you drove YouTube past the 3 billion views a day mark, a 50% increase over last year. That’s the equivalent of nearly half the world’s population watching a YouTube video each day, or every U.S. resident watching at least nine videos a day.
- You could drive non-stop across the country from our office in San Bruno, Calif. to New York City
- You could undertake a massive movie marathon by watching the entire Back to the Future trilogy eight and a half times (we’d recommend you do that at YouTube Movies)
- An ambitious cheetah (the fastest land animal at an average running speed of 75 mph) starting in South Africa could traverse 3600 miles of the African continent and reach Egypt
The first six years of a person’s life are incredibly important for development. The same could be said for a company. For the last six years we’ve grown and evolved in our quest to push video forward and deliver the best possible experience to you. So when will we reach 72 hours a minute, or 4 billion views a day? That’s up to you. For our part, we'll continue to work at delivering the diversity and quality of content you're asking for, from live streams of music festivals to campaigns around social inspiration and change, rockstars in education to citizen-journalist coverage of global events and YOU showcasing your own talent. You’ve made YouTube successful because it’s a reflection of you and your world. If this is what we’ve accomplished together in six years, we can only imagine where you’ll take us in the next six!
Arqiva, the broadcast transmissions group, appealed for a partner for SeeSaw earlier this year to help carry the cost of the service, but recently revealed that it was unsuccessful and SeeSaw will be shut or sold by Arqiva's financial year-end on 30 June.Arqiva created SeeSaw out of an online video-on-demand venture called Project Kangaroo (pre Project Canvas/Youview), which involved the BBC, ITV and Channel 4 and subsequently was trashed due to regulatory issues.
Anthony Rose, former CTO of Youview and founder of tBone project (in stealth mode) had some choice words in an interview with Appmarket.tv this morning:
SeeSaw was one of a number of attempts that Arqiva made, and no doubt continues to try to make, to set itself up for a future after 2026 when DTT spectrum is up for grabs again – i.e. its current business effectively gets turned off, or it has to bid for its own business again.
SeeSaw was attempt #1, namely to capitalise on the switch to VOD. But it’s very difficult to attract audiences to a new site, and a toxic blend of terrible rights (for example, they can’t compete with 4OD on SEO, as I understand it), user proposition that didn’t go where the audience is, non-sexy content proposition, and more, lead to (my joke) more people going to the bathrooms at Broadcast Centre each day than to the SeeSaw web site.
Attempt #2 was their investment in YouView. But that never made sense to me as being strategically aligned with re-inventing DTT in some new way that would capitalise on Arqiva’s current ownership of that space. Okay, so their goal was – in part – to become a new broadcaster in the VOD age, turning their SeeSaw portal on YouView boxes into a next-gen ‘channel’ aggregation play.
That was a stretch plan, but now that they’ve exited SeeSaw I’m not sure what’s left for them in YouView, and with that investment costing them (estimate) £10-£20M, an astute new CEO would be looking at that seriously.
If Arqiva exit YouView then it would take the BBC’s cost input above the 20% overrun window allowed by the BBC Trust, which means the BBC would then need to exit, and then YouView would be dead. Will be interesting to see how this plays out.
An Arqiva spokesman told the press:
"SeeSaw was never a core business, it was more of a toe in the water. The industry has changed since we bought it, becoming more dynamic and competitive."
And here's the news right from the horse's mouth:
We're sad to announce that next month will be the end of the road for SeeSaw. Launched in February last year, SeeSaw has become a great place to watch TV for millions of UK viewers. However, as part of an ongoing strategic review of its business activities Arqiva, our parent company, is no longer able to support the service.
As it will soon be ‘goodbye’ from SeeSaw, we’d like to take this opportunity to say a big ‘thanks’ for all your support, custom and loyalty over the last 16 months. We’re a small team but we hope we’ve made a big difference and that you’ve had fun watching TV with us.
If you have any further questions, please check out the Frequently Asked Questions in our Help section. Alternatively, you can contact our Customer Support team.
Ryan Lawler at Gigom made some interesting points:
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Unlike Hulu in the U.S., SeeSaw struggled to compete with online services launched by its own content partners. As Robert Andrews at paidContent:UK notes, those partners were more focused on their own brand initiatives than in helping SeeSaw succeed. The site also struggled to differentiate itself from online video behemoth YouTube, which had much of the same content licenses.
Miso has been active in the Social TV space as of late - branching out from simple checkins by rolling out new features on its iPhone app that let people express more opinions about what they watch TV. For example they've added the ability to rate everything you watch, and launched a feature called pick em where users can answer fun questions.... and they are launching that feature in partnership with FOX for two summer shows including So You Think You Can Dance.
They also ran their first developer contest with a public API and received over 20 fantastic apps submissions built on the Miso platform. To showcase these apps they launched an app gallery at http://apps.gomiso.com. Miso also has more in the pipeline with new features for their iPhone app that they will be announcing in the next few weeks, including an experience built especially for sports.
More from their blog:
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Get ready, because Miso and FOX are teaming up to bring you Season 8 of So You Think You Can Dance! Dancers from across the country with styles ranging from Krump to Contemporary will compete to earn the title of America’s Favorite Dancer. Host Cat Deeley will guide you on the adventure to discover even more amazing talent than ever before. Additionally, we welcome the return of beloved judge, Mary Murphy!
Move to the beat with this 2-hour season premiere on Thursday, May 26th at 8/7c on FOX. Additionally, check out Miso for iPhone for fun new Pick ‘Em questions for every episode such as “Who had the most ridiculous audition?” or “Who is your favorite judge?” Join the conversation by sharing your opinion every week, and check-in to earn this explosive badge!
The Swedish premium maker of hand built televisions, People of Lava, have just launched version 2.0 of their TV Application Market for their Android-TV “Scandinavia” TV. The Application Market is hosted and run by SlideMe – one of the world’s largest Android Application Marketplaces.
People of Lava created quite a stir worldwide one year ago when they launched Scandinavia - the world’s first Android-TV – for the first time enabling users to surf the internet freely, use great Apps like Facebook, Youtube, and Google Maps – and download additional Apps from the first Application Market – all from within the TV.
Scandinavia is now available in Sweden and around the world through the People of Lava authorized distribution network, from Hong Kong to Italy, Norway to Russia and many other countries. The Scandinavia is hand built in sizes 42”, 47” and 55” and consumer prices start at €2500. Add a comment
“The future of TV-applications is here, and we’re making it fast, open and available – for both users and developers” says Mathias Adolfsson, CTO of People of Lava, and continues, “Who knows what the next killer-app will be? Our platform enables any developer with a great App to reach a whole new TV-market, and monetize on it too.” Developers who wish to create Apps for the new TV platform are welcome to visit http://www.developer.
“Communication and entertainment is a three-window scenario” says Mathias Adolfsson, “People will view their portable device while out and about, and maybe a mid-sized device as they move about the house. But the real screen will always be the television – that’s where we meet to see show and share.”
There is so much guff and hype about mobile that it is hard to see the important stuff but the one day Money in Mobile Forum on June 14th promises to help see the wood from the trees.
Organisers want to see how companies are making money from mobile today and think those that take mobile mainstream will be among some of the most successful businesses of the decade. Putting some of the people that are making this happen together in a room and helping them share ideas, meet partners, investors and customers seemed like a sensible thing to do. Throw in some press for good measure and they say they have the ingredients for an exceptional day of discussion, business development, networking and mobile brain food.
"If you are making things happen in mobile – either as an entrepreneur or adopter of technology – you will fit right in. Pontificators, hangers-on and wannabes – not so much, " said the organisers. "Focused, punchy sessions will use case studies and open discussion to show how some of the most innovative businesses are using mobile to find and attract new users and customers, drive them to purchase decisions, retain, engage, up-sell and recruit brand advocates. You will also see how a key lesson from ecommerce is that a great customer experience is crucial to increasing sales and customer retention. Have we forgotten this also applies to mobile?"
The format is simple, but productive:
BLN events are for CEOs, founders of entrepreneurial businesses, venture capital and private equity investors, senior decision makers in corporates and they pride ourselves in the value that they bring to the innovation ecosystem by bringing high value people together.Add a comment