The 'Social TV' trend is proving hugely popular with young people as it allows them to instantly comment on their favourite shows to friends in different locations via the web or mobile phone.
As appmarket.tv previously reported, a joint Nielsen and Yahoo US study late last year found that the trend is already well established with over 86 per cent of mobile internet users choosing to communicate with each other in real-time during broadcasts. Now 'second screening' or 'media stacking', as it is referred to in the States has become common place in the UK too.
Rather than social networks and television competing for attention it seems that young people are happy to embrace both and use one to enhance their enjoyment of the other.Add a comment
TVGuide.com has rolled out two new sports sections, a special NCAA Tournament section and a new Daily Sports Watchlist, both featuring TV check-in, allowing fans to update their social status with what games they are watching. Users will never miss a game when they personalize the Daily Sports Watchlist, which includes all major events in the NFL, MLB, NBA, NHL, NCAA, auto-racing, golf, tennis and more. Locally televised high school games also will be available for check-in.
“Since we launched check-in last fall, Sunday Night Football and Monday Night Football have been among our most-checked-into weekly TV events”
The NCAA Tournament section makes it easy for users to sort through dozens of games and four networks to plan their basketball viewing. Users can follow the action @NCAAonTVG on Twitter.Add a comment
Engaging television viewers via social media just got much easier - VDS, a leading developer of broadcast automation software, content design and plug-in products, today introduced an automated social media tool for television, called Watercooler.
With Watercooler™ by VDS, - social media posts are synchronized with television content playback and broadcasters can easily engage viewers and create additional revenue opportunities. Watercooler incorporates precise timing information from station automation, enabling synchronized tweets or Facebook posts throughout the broadcast, engaging viewers with program centric information. Watercooler uses the complete program schedule on a per-channel basis, including the true start time, which is much different than the scheduled start time. Segment durations, time code markers and any other associated metadata can be referenced as information.
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“We are extremely excited about Watercooler, because it offers broadcasters and content providers the first tool for synchronizing social media with television”, said Larry Mincer, President of VDS. “Broadcasters will be able to engage their fans like never before. With Watercooler they can easily tie social media to product placement, advertising, sponsored events, and multi-platform messages. Watercooler is a game changing tool for today’s media companies; it empowers them to do more by leveraging their existing infrastructure and operations.”
Those who use alternative platforms for TV spend, on average, 15% of their viewing time on a platform other than traditional TV. This is in addition to time devoted to digital TV platforms such as DVRs and VOD.
Multicultural urban consumers over-index for using alternative platforms for TV compared to their white counterparts, the study reveals. Almost half of Asian urban consumers (41%) watch TV content on alternative platforms at least weekly, as do 37% of Hispanic and 36% of Black urban consumers, versus 25% of White non-Hispanic urban consumers. Through a computer/laptop alone, 35% of Asians report at least weekly TV viewing, compared to 22%, 17%, and 15% among Hispanic, Black, and White consumers, respectively.
Computers and OTT platforms aside, penetration of video-enabled mobile devices such as smartphones/iPhones, iPads, and gaming gadgets increased from 35% in 2010 to 46% in 2011. This, along with the expanded availability of mobile apps providing access to professionally created content from major media companies, is paving the way to an increase in viewership of TV content on mobile platforms: Self-reported weekly viewership of TV content on mobile devices alone has increased from 4% in 2010 to 10% in 2011. Incidence of weekly mobile TV viewing is highest among Black and Hispanic urban consumers: 14%, report at least weekly viewing, compared to 7% among White and 5% among Asian urban consumers.
More findings from this research will be revealed at next week's Multicultural Media Forum on Wednesday March 16th at The Roosevelt Hotel in New York City which runs from 8am-1pm. The event features a roster of research, media, and advertising executives who will address strategies for capturing and retaining audiences in multiplatform, multicultural America, and the important role of culturally relevant in-language content in serving the cross-platform needs of these audiences.
The Forum is presented by Horowitz Associates and is produced by the Schramm Marketing Group. Sponsorship sales are handled by HispanicAd.com. Creative support is provided by Ember Media.
More information about the event is available at http://www.multiculturalmediaforum.com/. Registrations accepted online through Monday, March 14 and also on-site on Wednesday, March 16.
For more information about the State of Cable and Digital Media – Multicultural Edition 2011 study, please visit http://www.horowitzassociates.com/socdmmulti11.html or call 914-834-5999.Add a comment
Appmarket.tv also reported recently that Google was also in negotiations with the MLB and NBA to broadcast live games on Youtube.
Apple TV 4.3 introduces expanded AirPlay support for use with iOS devices, but also two new tricks that should have sports fans very eager to get their hands on the streaming device: MLB.tv and NBA League Pass access.
And from the FT:
Until now, sports leagues have been judicious about making live content available online, so far preferring to control the digital rights to their live games themselves.
Cable companies have benefited from this strategy, with live sports being among the biggest draws to traditional TV. Last year, eight of the 10 top prime time broadcasts were sports events in the US, according to research group Nielsen.
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Gigaom is reporting that Hunch co-founder Chris Dixon has released a new product called Forage Thursday night that utilizes the Hunch API to build personalized YouTube playlists based on the people you follow on Twitter.
So how does it work? Dixon told me via email that Hunch uses preferences from existing users to predict recommendations for users not known to the system. “Basically we have about one million people who have Twitter (or) Facebook connected into Hunch and told us about their music preferences,” he said. “We use this ‘known’ data to make inferences about unknown users based on who they follow, who follows them, and other signals.”
Dixon also emphasized that Forage is exploratory by nature — it won't necessarily list your favorite bands, but rather music you may want to try. And I gotta say, it actually works pretty well for that purpose. Not only does it serve up an interesting selection of videos, users can also link to the resulting playlists. Unfortunately, it struggles with one of the issues many music-focused YouTube mashups are facing: Some major labels aren't allowing third party sites to embed their clips.
Paul Johnson from Appmarket.tv previously covered Hunch in a piece last year:
According to Caterina Fake of Hunch.com, the type of Recommendation Engine used by Netflix and other Connected TV players do not work because they are vertically challenged and they dont know what socks you wear.
Thats right… socks. Eh?!
If you dont know Caterina Fake, she sold Flickr to Yahoo a few years ago, after growing it into one of the most popular photo sharing sites around.
If you don’t know Hunch.com, it is a company we first came across when they launched their beta at the beginning of 2009, and since then, they have been attracting consumers and collecting a huge number of answers to the broadest range of random questions I have come across. They have been building a recommendation tool that gets smarter the more their users use it.
So what relevance does Hunch.com have to the future of Connected TV, could they improve the recommendation engines currently in use by content providers, and does it actually matter?
Hunch.com believes they will be part of the Connected TV future, because of the masses of data they have been capturing on consumers, and what they are now turning into a new set of views on likes and dis likes across a vast range of different products and services...including Film and TV.
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EDITOR'S NOTE: (I first saw NDS's one screen solutions with their proof of concept TV widgets at IBC 2008 and they were perhaps, along with Samsung and Yahoo at the time, providing the greatest innovation around single screen TV apps solutions - noticably, at IBC 2010, they were making a hard shift to multiplatform).
NDS, a leading pioneer of technology solutions for digital pay-TV, today announced the launch of the NDS Service Delivery Platform, a fully scalable platform that enables TV operators to extend their offering to companion devices through third-party applications.
The NDS Service Delivery Platform (SDP) provides an open API that acts as an interface between apps on devices, a service provider’s TV platform and social networks or other internet content. Providing a standard web services interface, the SDP enables the development of a limitless number of applications to complement or control the TV viewing experience.
"Simultaneous TV and internet device usage is a growing phenomenon and presents opportunity for pay-TV operators, studios and app developers to create companion content and services. The potential lies in enhancement of the audience experience, the chance to reach the customer outside of the television viewing period, and in providing new avenues for advertiser engagement.” commented Adrian Drury, Principle Analyst, Ovum Media and Broadcast. “The NDS Service Delivery Platform takes an interesting approach to solving both issues. Ovum looks forward to seeing audience response to the first applications that exploit the web services exposed by SDP."
Enabling a multi-device ecosystem, the SDP places the TV operator at the core of the multi-screen entertainment experience, utilising the untapped creative potential of the app developer community and facilitated by a fully featured developer portal.
“The NDS SDP enables operators to harness the creativity of the thriving app developer community. The key to the platform is the two-way communications model, enabling not only content on devices, but that crucial link between the device and the operator platform – including the set-top box, so that it becomes a companion to the viewing experience.” said Nigel Smith, VP and Chief Marketing Officer, NDS. “The SDP fosters a symbiotic relationship that allows operators to drive service adoption through the apps, whilst enabling developers to generate revenue and providing subscribers with an enriched experience.”
Broadband News had some excellent coverage of the shift from single screen widgets to multiplatform delivery.
Beavon showed Broadband TV News an application that worked in tandem with an IP-enabled set-top box, bringing up additional information relevant to the on-screen programme, and changing channel if required.
NDS has also launched the Infinite TV Exchange, designed as a global business-to-business content marketplace, feeding special interest channels through over-the-top delivery. Explaining the concept Yoni Hashkes said the exchange would allow everyone from Jamie Oliver to Rolling Stone magazine to build their content into a TV channel. “Big brands such as National Geographic would be able to use this to create ancillary channels.” NDS is providing a hosted service that ingests, builds and schedules the content, adding in commercials, and collecting any subscription fee. “We will pre-integrate our technology making it very easy for the customer to just flick the switch and turn it on,” said Hashkes.
To provide a multi-faceted companion device experience, the SDP facilitates the contextual delivery of additional content, information and social networking features from online sources. The platform uses intelligent mechanisms to ensure that content and metadata are retrieved from the most appropriate source, whether the operator platform or web-services such as movie databases or catch-up TV sites. Devices and individual subscriptions are recognised by the SDP, allowing the delivery of appropriately formatted content, to device specification and in keeping with the user’s pay-TV subscription.
The NDS SDP is compatible with existing TV platforms and STBs. Utilising device SDKs and app stores, it negates the need for per-device and per-service integration, enabling the operator to present their brand, new services and content on a rapidly expanding number of connected devices.Add a comment
The Adult Film Company, FyreTV has announced that it's going Over The Top (OTT) into a hybrid cable/IPTV system, with Polish partner Toya, guaranteeing viewers popular content 24 hours a day, rather than being restricted by Polish law, which forbids traditional broadcast television services from offering adult content before 11:00 PM.
The result of the alliance between FyreTV and Toya is a highly robust PPV (pay per view) and VOD (video on demand) system which offers thousands of movies on demand, far exceeding any current adult content options on the market for Polish consumers.
"We are honored to have been chosen by Toya to provide the highest quality adult entertainment for their IPTV platform," said Josh Stevens, Director of Marketing, FyreTV. "FyreTV will provide their subscribers with an adult video experience like no other, and we're looking forward to expanding overseas to offer such impeccable adult video content."
"Toya is proud to announce the launch of FyreTV availability to our customers," said Jacek Kobierzycki, CEO, Toya BR. "We always strive to be at the forefront of technology and offer our subscribers the widest variety of content choices on the market."
FyreTV will be available to a limited number of Toya's subscribers for testing purposes this March with full availability to begin in April.Add a comment
The first independent event focusing purely on the TV application opportunity has been announced at this month's IP&TV World Forum.
The TVAppHub, launched to help stimulate the TV Application market, is a free-to-attend conference for developers, which will feature training, panel discussions, presentations and demonstrations. It includes speakers from Deutsche Telekom, BBC, Betfair TV, Samsung Electronics and Sky News.
Taking place on Day one of the IP&TV World Forum (22 March), the event programme comprises of sessions such as Apps, Broadband & TV – a perfect convergence opportunity and Developing successful apps for TV with the aim to promote TV as an application platform, and bring scale to the TV App market.
Gavin Whitechurch, Director of the IP&TV World Series of events, commented: "The new generation of SmartTVs, which combine traditional TV with a broadband connection, open a world of possibilities for Apps which will revolutionise the media experience and make TV the personalised, interactive experience you always thought it should be.
"The TVAppHub will bring together application developers, tool providers, CE manufacturers, platform providers, and IP service providers to network, collaborate and transform ideas into action."
The TV application market has also been reflected in this year's IP&TV Industry Awards with the inclusion of a Best TV App Award, being presented at Madame Tussauds in London on the evening of 23rd March.
The IP&TV World Forum 2011 has been renamed and repositioned this year to be fully inclusive of the increasing number of service providers delivering TV via IP technology, focussing on hybrid, IP and Connected TV.
The comprehensive programme of more than 250 visionary speakers, including over 150 service providers from telcos, cablecos, broadcasters and content providers, is divided across four work tracks focusing on IP Platforms for TV, Network Optimisation, Service Management and The Business of Content.
To view the full event programme and register for the conference, visit the IP&TV World Forum 2011 website at www.iptv-forum.com call +44 (0)20 7017 5506. Follow IP&TV World Forum on Twitter at http://twitter.com/
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MIPTV and Connected Creativity, 4-7 April 2001, Cannes, France.Add a comment