Transmedia has been a buzz word for a while, but today it's rapidly rising up the radar, with content creators increasingly interested in finding innovative ways to create stories that arc over various platforms, providing consumers with multiple entry points. A new trend report from JWT, the world's best-known marketing communications brand, explores why this trend is bubbling up right now, how it's significant for marketers and where it's going.
Understanding what transmedia means and how to develop relevant experiences that give audiences multiple entry points will be increasingly important for marketers as transmedia transitions into the status quo. The report, "Transmedia Rising," provides an introduction to transmedia fundamentals: It includes a half-dozen case studies, insights from transmedia experts, a guide to finding more information (from events to podcasts to books and video clips) and a timeline charting some of transmedia's milestones, from Disney to The Matrix and beyond.
"This is an era characterized by social media, multiple screens and empowered consumers, and transmedia leverages all of that while using age-old storytelling and marketing techniques," says Ann Mack, director of trendspotting at JWT. "For marketers, transmedia presents new opportunities for capturing consumers' time and attention-with the potential to enhance brand mythology and create more brand evangelists."
In coming weeks, JWTintelligence.com will feature two related Q&As: with the commercial and music video director Mathew Cullen, a co-founder of the new transmedia studio Mirada (spearheaded by director Guillermo del Toro), and with Wired contributing editor Frank Rose, author of the new book The Art of Immersion.Add a comment
Variety is reporting that the hugely delayed UK Connected TV service Youview has hired Lord Alan Sugar by the consortium of backing broadcasters to save ailing internet connected set-top box venture, YouView.
Appmarket.tv recently reported the project was set back six months and is expected to rollout well into 2012. And Youview has had it's detractors, including Sky, Virgin Media, IP Vision, Six TV, United For Local Television and the Open Source Consortium who have all called for Ofcom to shut it down. The delay has also meant that BSkyB and Virgin Media have been able to bow their own connected TV offerings.
In a statement Meek said:
"It has been apparent for some time that the YouView board would benefit from additional expertise in consumer marketing and technology delivery. Lord Sugar clearly supplies this. As the venture progresses toward launch, the change in chairman makes sense. I wish Lord Sugar well."
Speaking on behalf of the initiative's stockholders, Charles Dunstone, chairman of TalkTalk, said:
"Lord Sugar's experience in delivering set-top box technology to the consumer is unrivalled and we are delighted that he will be with us as we introduce a new, enhanced television experience to homes across the UK."
Similar broadcast-backed connected TV initiatives exist on the continent with the French and the Germans have been working on a fully Open Source Solution called HbbTV (Dutch public broadcasters are also using the platform) and NHK, Japan’s national broadcaster, has its own hybrid broadcast broadband called ‘Hybridcast’.Add a comment
For the first time in the UK the world's top content providers have come together to help drive UK innovation in digital media. IC tomorrow now gives you the chance to pitch your digital products and service to world leaders in music, publishing and TV with £200,000 to give away. Click here for more details.
IC tomorrow is supporting up to 20 six-month consumer trials of new digital products and services across creative market sectors including Music, TV/Film, Publishing and a Wildcard option. If successful you will be able to work with leading content providers and will receive up to £10,000 in support of your trial. IC tomorrow, developed by the UK Technology Strategy Board, enables content owners and application developers – any business with a new service, new business model or new way of deploying hardware or software technology – to trial their ideas with UK consumers.
Why should digital application and service providers apply for the £200,000 IC tomorrow contest?
- £10,000 towards trialling your digital innovation.
- Not time-intensive, simple form and two minute video online
- IP is protected and retained.
- Work with leading digital content providers.
- Network with other digital innovators.
"This is the opportunity to talk to these premium rights owners to experiment with them in a way that you know just would not be possible in the full commercial world," said Paul Brindley from IC tomorrow.
Applications close at 12 noon on Friday 11 March 2011 - but you can still apply here - so there's little time left - however - unlike you might think - this is government innovation funding but it's not typical government red tape. A simple, quick online form and two minute video are enough to get you in the contest.
Who is involved?
Faber & Faber, John Wiley & Sons, IPC Media, Haymarket Media Group, British Library, The Bookseller, Contagious Magazine, DN Capital, Lionsgate, Endemol, FremantleMedia, Bridgeman Art LIbrary, Beggars Group, EMI, Universal Music UK, Sony Music UK, Warner Music UK, PRS For Music, Getty Images, The Orchard, Crytek UK, Collections Trust. These content providers and more will be on the final panels evaluating your application and supporting the consumer trials.
Watch and listen to Endemol's UK Commercial Director Alasdair Roberts, Scott Cohen from The Orchard, and Paul Brindley from ICTommorrow Explain.
"We're tremendously excited to be involved in the IC tomorrow program and we're really hopeful that we are going to see some fantastic surprises," stated Alastair Roberts - Commercial Director, Endemol UK
Dr Nick Appleyard, Head of Digital at the Technology Strategy Board, comments:
"IC tomorrow offers an unrivalled opportunity to trial consumer applications and business models and we're now looking for the brightest digital entrepreneurs and organisations to submit their applications. By breaking down the challenges associated with delivering content rich applications to the market, IC tomorrow hopes to ensure the UK continues to be a leader in technology innovation."
"If a company comes to us and has an idea, IC tomorrow is the perfect place to go ahead and test that idea, " notes Scott Cohen - Co-Founder, The Orchard
Finalist pitch their apps at the D-Media event at BAFTA - 30 March 2011Add a comment
Mashable conducted an interview earlier today with Clicker's co-founder and CEO Jim Lanzone - who has also been named the new president of CBS Interactive. In this role, Lanzone will oversee all of CBS Interactive's operations worldwide.
"Jim is a dynamic, creative executive who knows the interactive space and its key players," said Moonves. "Throughout his career, he has proven to be both a leader and an innovator, and now he'll bring both of those skills to help CBS Interactive build on its success. In these last couple of years, we've grown CBS into a top 10 global Internet property. I'm confident that with Jim at the helm, we will continue to expand our digital footprint, and capitalize on our scale in this fast-growing marketplace."
At the same time, CBS Interactive has also entered into an agreement to acquire Clicker Media Inc. Upon closing, Clicker.com will join CBS Interactive's roster of leading Internet properties, including CNET.com, TV.com, CBS.com, CBSSports.com, CBSNews.com and Gamespot.com. Terms of the deal were not disclosed.
"In just over a year, Jim has created one of the leading navigation and discovery tools for video programming on the Internet," added Moonves. "Clicker's products and proprietary technologies add firepower to our existing portfolio of entertainment properties, and if we can help grow Clicker to its full potential in the years ahead, the strategic value could be tremendous."
"This is such an incredible opportunity," said Lanzone. "Leslie and the CBS Interactive team have created an unrivaled arsenal of Internet properties – properties that have unlimited potential for expansion. I look forward to beginning my new role and working with the team to help lead CBS into the future of online information and entertainment."
Lanzone succeeds Neil Ashe, who served as President of CBS Interactive since the Company acquired CNET Networks, Inc. in June 2008. Ashe announced in December 2010 that he'd be leaving the Company upon the naming of a successor.
"Neil oversaw one of the smoothest corporate integrations imaginable," said Moonves. "All of us at CBS wish him the best, and thank him for all he's done to position CBS for continued growth and success."
Launched in November 2009, Clicker is the first comprehensive and structured guide to legal broadcast programming on the Web, indexing more than 1 million online TV shows, movies and videos, from free and paid services alike. Clicker's proprietary recommendation engine, Clicker Predict, and its social integration with Facebook, bring its 2.5 million monthly users an instantly personalized guide to what's worth watching online. Clicker was recently named one of the Top 100 Sites of 2010 by PC Magazine, "Top 10 Companies to Watch" in 2011 by Mashable and the #1 technology development in television for 2010 by the Writer's Guild of America.
Prior to his work at Clicker, Lanzone was the former CEO of Ask.com (formerly Ask Jeeves), a top 10 global Web property acquired by IAC/InterActiveCorp (Nasdaq: IACI) in 2005. From 2001 to 2008, Lanzone held various executive roles at Ask ranging from SVP of Product Management, to General Manager of Ask Jeeves U.S., and finally CEO. He is considered to be one of the executives most responsible for turning around Ask Jeeves prior to its sale to IAC, and establishing Ask as an innovation leader. After leaving Ask, Lanzone joined Redpoint Ventures as an Entrepreneur-in-Residence, and raised $8 million to develop Clicker in October 2008. Jim was recently named one of Forbes Magazine's "Names You Need to Know in 2011." Lanzone holds a B.A. from UCLA and a J.D./M.B.A. from Emory University.Add a comment
Discovery Communications has announced its Discovery Channel App for iPad is now available on the App Store. The interactive app complements Discovery Channel's award-winning programs and offers fully integrated social TV check-in.
The Discovery Channel App for iPad brings fans greater access to their favorite programs and real-life characters with a collection of video clips from the network's new hit series including GOLD RUSH: ALASKA, SONS OF GUNS, AUCTION KINGS and FLYING WILD ALASKA, as well as longtime fan-favorite signature series such as AMERICAN CHOPPER, DEADLIEST CATCH, MAN VS. WILD, MYTHBUSTERS and others. Fans can check in via the "I'm Watching" button to let their friends on Facebook and Twitter know what they are watching, all while getting the latest social media updates from Discovery and participating in conversations with fellow fans.
"Discovery is dedicated to satisfying curiosity and this app demonstrates our ongoing commitment to bring fans more opportunities to engage with their favorite shows and characters in the rapidly evolving mobile environment," said Kelly Day, Executive Vice President and General Manager, Digital Media and Commerce, Discovery Communications. "This app will serve as the hub for all of Discovery Channel's fantastic iPad content, offering our unique mix of real-life characters and compelling storylines. It is a perfect complement for TV fans who want to dive deeper with their favorite shows when they are on the go and to interact in real-time with other viewers while watching in primetime."
The Discovery Channel App, created in conjunction with developer Bottle Rocket Apps, features the following:
“Madame Tussaud’s is one of London’s most prestigious venues and provides a fantastic backdrop for the Gala Dinner Awards Ceremony, which will provide a glamorous and fun opportunity for client entertainment and team building.”
The 2011 Awards - which recognise both service providers and solution providers for their innovation, excellence and achievement in the IP&TV industry - have been expanded to reflect both the growing range of service providers implementing IP broadcast and the growing range of IP-based TV services.
This year the shortlist includes an impressive array of service providers including AT&T, Vodafone, Lovefilm, Deutsche Telekom, BesTV (China), Swisscom, Korea Telecom, Saudi Telecom & the BBC, highlighting the diverse global success of IP-based TV deployments.
The full shortlist is:
Best Multiscreen TV Service
Best Multiscreen TV Solution
Best IP Cable, Hybrid Broadcast or Connected TV Service
Best IP Workflow Solution or Implementation for TV
Best Service Delivery Platform for IP TV
Best Quality Improvement Solution for IP, Hybrid of Connected TV
Best On-Demand Solution or Implementation for IP, Hybrid of Connected TV
Best TV Consumer Device or CPE
Best Enabling Silicon, IP or Component Technologies for IP TV
Best Network or Access Network Technology for IP TV
Best IP TV, hybrid or Connected TV Service Growth Achievement
A special new Award for Best TV App, will also be presented at the Gala Evening, with this award to be judged on site at the IP&TV World Forum from the array of TV-based applications to be showcased at the event.
The IP&TV Industry Awards are being judged by a prestigious panel of senior and expert individuals, drawn from cable and telecom operators and independent experts, representing an impressive cross-section of leading service providers from around the world. The winners will then be announced at a Gala Dinner Awards Ceremony, taking place in Madame Tussaud’s on the evening of Wednesday 23rd March – the second day of the IP&TV World Forum 2011 event.
Gavin Whitechurch, director of the IP&TV World Forum, commented: “The IP&TV Industry Awards ensure global recognition for the hard work, dedication and excellence exhibited by those working in the sector.
“Madame Tussaud’s is one of London’s most prestigious venues and provides a fantastic backdrop for the Gala Dinner Awards Ceremony, which will provide a glamorous and fun opportunity for client entertainment and team building.”
The IP&TV World Forum 2011 – renamed this year to highlight that it now covers not only telcos but the increasing number of service providers delivering TV via IP technology, focussing on hybrid, IP and Connected TV – will take place on 22-24 March at London’s Olympia and will feature a comprehensive programme of more than 200 visionary speakers, including over 150 service providers from telcos, IPTV providers, cablecos, broadcasters and content providers.
To view book your tickets for the IP&TV Gala Dinner Awards or to register for the conference, go to the IP&TV World Forum website at www.iptv-forum.com or call +44 (0) 20 7017 4850.
About Informa Telecoms & Media
Informa Telecoms & Media is the leading provider of business intelligence and strategic marketing solutions to global telecoms and media markets. Driven by constant first-hand contact with the industry, our 90 analysts and researchers produce a range of intelligence services including news and analytical products, in depth market reports and datasets focused on technology, strategy and content. Informa Telecoms & Media also organizes 125 global annual events, attended by more than 70,000 executives worldwide.Add a comment
According to Christina Warren at Mashable:
Boxee raised $6 million in August 2009. Since then, the company has nearly tripled in size, released the 1.0 version of Boxee and shipped the Boxee Box. As a longtime Boxee user, I've enjoyed seeing the company evolve from its XBMC and Apple TV hacking roots into its own entity.
CEO Avner Ronen wrote at the Boxee Blog:
New York-based Boxee's software and Boxee Box set-top are now available in more than 30 countries. Add a comment
Our previous round of financing was $6M and at that time we were 12 employees, our software was in alpha and the Boxee Box was a dream. Fast forward 18 months and we are a different company. 34 employees, ver 1.0 of the software and the Boxee Box is available in more than 30 countries.
We are more hungry and driven than ever. Less naive, but dreaming even more ambitious dreams. We are also recruiting, so if you are a Boxee fan and passionate about what we're doing then maybe you can join us in either NY or TLV. Check out our jobs page.
With the new funding in place we will be focusing on 3 main things:
- Product – We are getting lots of love as well as feature requests and bug reports. The new round will enable us to grow our development team, building new functionality while continuing to squash bugs.One of our greatest challenges will be to add more movies, TV shows, and video while at the same time making it easier to discover and watch them. We have ideas on both fronts and are excited to get to work.Many of you would like to see Boxee handle all the video on their TV with no need to switch inputs. We'd like to get there, too.
- More Content – We recently added Netflix and Vudu to the Boxee Box. These are amazing video services. There are many more sources of content on our ToDo list in the US and internationally. We realize that with every new content source we make Boxee more valuable. We will increase the pace.
- More Partners – D-Link is already shipping the Boxee Box, Iomega is working on a Boxee NAS device and ViewSonic is working on a TV based on Boxee. We plan to sign up more device and distribution partners, giving users more options and more ways to get Boxee.
To fulfill consumers' desire for information and content, Rovi Corporation (Nasdaq:ROVI) today launched www.AllRovi.com, creating a unique experience for entertainment enthusiasts. Using proprietary Rovi technology, including advanced search and recommendation functionality, AllRovi brings one of the largest libraries of music and movie information to the Web – making it easy to find details on favorite artists, actors and films, and discover new music and movies based on mood, genre, chronology, favorites and more. Now in open beta, users will find a visually engaging, interactive way to experience entertainment at www.AllRovi.com.
In addition, Rovi announced that it has acquired Sidereel.com, a popular TV website with content on 24,000 shows and 530,000 episodes and the ability to connect consumers to TV content available on the web. With SideReel, Rovi expands its online presence from movies, music, games and books to TV content, rounding out the company's ability to deliver a full entertainment discovery experience for consumers on the web.
"We launched AllRovi to give consumers an immersive entertainment experience – where they can find significant amounts of information, related art, reviews – everything about the films and music they love," said Dave Jordan, vice president of marketing, Rovi. "By adding the SideReel.com website to our online portfolio, we believe Rovi can be the go-to source for finding and enjoying online content."
Janko Roettgers from Gigaom covered with deal and provided some great insight:
"...the acquisition is an interesting move for Rovi, which has been on a buying spree ever since it changed its name from Macrovision. The company acquired the content recommendation specialist Media Unbound about a year ago, and it spent $720 million on Sonic Solutions in December. Rovi’s core business proposition has been its TotalGuide, an EPG for connected devices. Now it’s bringing that programming guide to the web, directly competing for the eyes and clicks of consumers with AllRovi.com.
AllRovi has been designed to offer an original experience based on a rich collection of film and music data that goes back more than 50 years and covers more than three million TV programs, two million album releases, 27 million music tracks and 500,000 movies. By registering for AllRovi, entertainment enthusiasts are able to create a personalized profile. As they explore the site, registered users may receive customized recommendations based on their activity, find favorites, review ratings and make new discoveries based on the entertainment they already enjoy.
Additional features include the ability to:
Today's consumer can find Rovi technology and data on televisions, mobile devices, media players, infotainment centers and the Internet. AllRovi is yet another way that Rovi is connecting consumers to the entertainment content they crave. For more information, visit www.AllRovi.com.
Consumers can continue to access SideReel at www.sidereel.com.
The internet is revolutionising the way that people watch TV, and this year's IP&TV World Forum is set to establish the agenda on how the combination of TV with the internet is constantly evolving, user experiences and the TV business. Appmarket.tv will have a presence at the event in London this year so feel free to contact us and meet at the show!
Technology trends such as internet gaming consoles, smartphones and tablets are fuelling significant and rapid growth and providing greater choice for consumers. The IP&TV World Forum (22-24 March at London's Olympia) will provide the platform for the industry worldwide to discuss the implications of Smart TVs, which allow consumers' to access content and smartphone-like Apps from the internet on the TVs in their living room.
The day two plenary session opens with a keynote discussion on Connected TV: Challenging business models for the TV environment? with expert speakers from Hulu, the connected TV standard HbbTV, and Nokia Siemens Networks.
Gavin Whitechurch, Director of the IP&TV World Series of events, commented:
"The internet has seen greater choice for consumers. In the past we had to wait for our favourite programmes to be shown to us at the time dictated by a broadcaster, but now consumers are able to access, on-demand, the content they want, when they want it.
"This 'democratisation of content' is totally changing TV – not only the way we use it as consumers, but also the way the TV business works. There is no doubt that the industry is changing fundamentally, and the IP&TV World Forum is place where the industry will debate these changes and shake out who will be the winners, who will be the losers."
The IP&TV World Forum 2011 conference programme is divided into four specific tracks focusing on IP Platforms for TV, Network Optimisation, Service Management and The Business of Content.
Featuring a comprehensive programme of more than 250 visionary speakers, including over 140 service providers from online service providers, telcos, cablecos, broadcasters and content providers, the IP&TV World Forum 2011 will start with a keynote plenary session discussing the innovations and services in IP and TV each day.To view the full event programme and register for the conference, visit the IP&TV World Forum 2011 website at www.iptv-forum.com call +44 (0)20 7017 5506. Follow IP&TV World Forum on Twitter at http://twitter.com/iptvworldseries using hashtag #iptvw Add a comment
Shazam, the world’s leading mobile discovery company, today announced that John Sykes, co-founder of MTV Networks, has joined the Shazam Board.
"John's expertise in building global consumer brands founded on media and entertainment is invaluable and fits perfectly with our mission to establish Shazam as the world's leading brand for mobile discovery as Shazam transitions beyond music to enable consumers to interact with television programming content and advertising."
Sykes is a respected and popular industry pioneer who co-founded MTV 25 years ago and served as President of VH1, which he rebranded and lead to record audience ratings and profits, from 1994-2002. After a period as Chairman and CEO of Infinity Broadcasting overseeing 185 radio stations reaching more than 70 million listeners a week, he returned to MTV Networks in 2005 as President Network Development. In 2008 Sykes left Viacom to join former MTV colleagues Bob Pittman and Tom Freston at the Pilot Group.
"John has shaped popular culture for more than 25 years and has been a key influencer in changing the way millions of people consume media around the world" said Andrew Fisher, CEO, Shazam. "John's expertise in building global consumer brands founded on media and entertainment is invaluable and fits perfectly with our mission to establish Shazam as the world's leading brand for mobile discovery as Shazam transitions beyond music to enable consumers to interact with television programming content and advertising."
"Shazam is one of those rare magical brands that changes the way consumers interact with entertainment. With a simple "point and click" action on a mobile device Shazam creates immediate opportunities for its 100 million loyal users to extend their engagement with content on television networks, radio, live events and advertising." said John Sykes. "I can see many parallels with the formative years of MTV and Shazam is uniquely positioned for the convergence of mobile, broadcast media and advertising."
Shazam recently announced that its service had reached the 100 million user milestone and that it identifies more than three million tracks per day.
And the audio recognition space around TV is heating up. Fresh on the coattails of IntoNow's release, The company also announced the launch in January of the first, series-long 'Shazamable TV' initiative for Being Human, in partnership with NBC Universal's Syfy network. The Shazam logo is embedded into the program so that users can tag the show. Viewers simply 'touch to Shazam' and hold their phone up to the TV to tag the specific episode. Shazam recognizes the episode and delivers a customized Tag result to the viewers' mobile device with links to exclusive video and previews of upcoming episodes, access to exclusive playlists from the series, downloads and the chance to enter the 'Being Human Shazam Sweepstakes' at Syfy.com.
Shazam was also recently selected by Old Navy for their new national advertising campaign where users can Shazam Old Navy television adverts as well as spots in retail stores for unique promotions and offers.
Shazam was recognised as the Best Management Team by the Sunday Times in its Tech Track 100 awards 2010 and ranked as the top company in The Guardian's Tech Media Invest Top 100 2010. The company has offices in London, Palo Alto, New York and Seoul.Add a comment