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written by: Richard Kastelein

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written by: Richard Kastelein

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shutterstock 72308305Because we are the leading online source for on media convergence particularly topics such as Social TV, Second Screen, Connected TV, Transmedia, TV Metadata, DLNA and more.

Look who reads us.

We feature regular articles and opinion on topics such as:

- DLNA and the future of the connected living room
- analysis on the emerging second screen app marketplace
- Whats new in Social TV?
- etc.

Through delivering cutting edge content from around the web, across different sectors of the marketing industry and from various professionals and commentators, plus news and analysis from our own expert writers, we are able to engage an audience of over  20-30,000 relevant industry professionals monthly.

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Using an original B2B publishing model, TV App Market's expert in-house editorial team partners with leading bloggers and contributors in the industry, to deliver first-rate marketing advice, news and insight into its niche content streams.

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written by: Richard Kastelein


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Contributors

written by: Richard Kastelein

Contributors

Richard Kastelein is the founder of TV Hackfest London and San Francisco and publisher of TV Appmarket. An award winning publisher and futurist, Kastelein has guest lectured at MIT Media Labs and has helped broadcasters such as the BBC, NPO, RTL, Eurosport, NBCU, ITV, and others with media convergence strategies. He sailed around the world in his 20′s spending ten years in the Caribbean working in print media and the boating industry as a professional sailor before returning to Europe where he now lives in The Netherlands and works with various startups via his extensive global network. Hook up with Richard on Linkedin.

Adriana Hamacher is an award winning writer (IPC Feature Writer of the Year) with over 20 years experience at the BBC as a producer and editor who has worked both online and in print. She has also worked with Travel Channel International as a Producer, was a Researcher and Co-Presenter for BBC Radio 5 Schools, Children and Youth Programmes, a Co-Producer/Director at BBC Arts, London, a Producer -  Features & Events for the BBC World Service.

Paul Johnson specialises in media product & operations design and delivery. A n inventor with 15 years delivering innovation and growth to brands such as LOVEFiLM, BSkyB, BBC, ESPN and HiT Entertainment. Passionate about the future of TV, second screen, & consumer engagement, he has shaped unique perspectives on this emerging landscape and the impacts it is having on consumer behaviours. Hook up with Paul on Linkedin.

Mark Sorrell has spent the last decade being 'the games guy' at various production houses and broadcasters, attempting to explain the wonders of games to TV executives. Equal parts creative and commercial minded, Sorrell has been responsible for some tremendously interesting and innovative projects, including asynchronous play-along Facebook TV show Scoreboard, the entirely 2-screen Dutch gameshow Intuitie and online, mass-multiplayer, pay-to-play quizshow Quizmania.tv, along with games for brands such as Scrabble, Ben 10 and Countdown. Currently working as Development Director at @hidingseeking follow him at @sorrell. Hook up with Mark on Linkedin.

John Hill is a writer with Newcastle-based Screach. Screach has developed  a platform that allows you to interact with digital screens around you using your smartphone. It is currently working with UK and US partners in TV, radio, Digital Out Of Home and in venues from pubs and bars to stadiums and shopping centres. http://www.screach.com.  Hook up with John on LinkedIn

Steve Godman is Commercial Director, Brands Media and Agencies, at IMI Mobile. With a 20 year career in sales and for 12 specializing in sales and marketing of digital platforms, media and technology solutions. Held sales, senior sales and senior management positions. Contract negotiation, developing new revenue streams and a track record for delivering business solutions that really work for my customers. Bottom line, 20 years in direct sales, management and business development leadership in startups across digital media, marketing and technology spectrum. Hook up with Steve on Linkedin

Stef van der Ziel is an entrepreneur and inventor. Van der Ziel is a streaming media and CDN veteran and innovator. In 1994 at age 21 he was one of the first pioneers in webcasting. In 1996 he managed to overload the Internet with massive live webcasts. Van der Ziel was one of the first to recognize the power of the Internet and its potential to liberate and revolutionize broadcasting. He also identified scalability and reliability challenges. To solve these, van der Ziel invented advanced streaming media focused content delivery technologies in the mid and late nineties. In 2002 Stef van der Ziel wanted to further design, commercialize and market his technologies and founded Jet-Stream which today is the market leader for CDN intelligence, CDN technology innovation and CDN technologies licensing for mobile operators, broadband access providers, telecom operators, broadcasters, carriers and cable operators.  In 2004 Stef van der Ziel also founded StreamZilla, Europe's leading streaming media CDN that delivers billions premium mobile, web and OTT streams for hundreds of professional content owners including leading brands in sports, broadcasting, enterprises, publishing, video production and studios. Hook up with Stef on Linkedin.

Arnold Waldstein is a business advisor, marketing consultant, blogger and executive coach living in New York City. Arnold works at the intersection of technology, entertainment and new markets and has been turning great ideas and new technology into global brands, consumer and enterprise products and services for 25 years. By his count, he has two successful IPOs, over a dozen acquisitions, and innumerable fund raisings. He works in the tech, VC and media communities in the Bay Area, Los Angeles, New York and Europe. Arnold consults with clients, blogs and speaks on social media and commerce, Facebook and social platforms for businesses and brands, and the intersection of the real-time web, video and the TV marketplace. He is an avid wine aficionado and blogs on natural wines @ http://arnoldwaldstein.com/wine. Hook up with him at Linkedin.


Gianluigi Cuccureddu SMP is the co-founder of Damarque. Damarque helps organizations boost their performance and results through consulting, training and coaching services aimed at improving the organization's engagement of its key stakeholder groups: employees, customers, suppliers and other key business partners.  Hook up with him at Linkedin.

Nicolas Bry worked for strategic consulting firm Braxton and then joined SFR Cegetel as Broadband Marketing Manager where he launched the first alternative ADSL offering in 2000. Immersed in digital services since its beginnings, he joined Club-Internet, where as Chief Marketing Officer he specifically worked across television on demand and completed the first worldwide deployment of Microsoft’s TV service in 2005, launching the next-generation VOD service in 2008. Nicolas now works at Orange Vallée, a new entity dedicated to rapid innovation and heads various projects in Television and Social Networking. He holds a Masters in Telecommunications from French Grande Ecole Supelec and an Executive Masters from HEC Business School and is a regular speaker on the Hi-tech Marketing Masters Course of the EM Lyon Business School and at IPTV Forum. Hook up with him at Linkedin.

Simon Staffans is a designer for cross- and transmedia projects with more than 20 years of experience in the media industry becoming a format developer in 2005 at MediaCity Finland. His first format, a cross media children's language learning game show in space, called “The Space Trainees“, was nominated for an Emmy in 2010 and won an International E-Learning Award the same year.  He enjoys telling great stories in new ways, together with the audience. Hook up with him at Linkedin.

Tom McDonnall is a former games developer, and now focused on re-inventing the TV business model and monetizing active audiences as Commercial Director for leading Social TV production company, Monterosa in the UK. He also maintains a creative steering role, innovating how the company integrates connected users with 'traditional' content. Tom speaks regularly at conferences in the UK and internationally – recently he spoke at MIPTV, IBC, Edinburgh Interactive and Facebook Garage events. Hook up with him at Linkedin.

Jeroen Elfferich studied Artificial Intelligence and Sociology and, aged 20, co-founded web developer NetlinQ in 1995. As CTO he helped to grow the company to over 200 employees when it was acquired by Framfab (now LBi Group) in 2000. A year later, he co-founded Ex Machina, where he currently serves as CEO. Jeroen has been working on online gaming technology since 1998 and mobile since 2001. His interest is in synchronous, social and interactive entertainment across mobile, web and TV. Ex Machina is headquartered in Amsterdam and has small offices in London and San Francisco. Ex Machina works with media and games companies such as Fremantle, Talpa, RTL, ProSiebenSat.1, Microsoft Xbox, EA, VRT, VPRO, MTV3 and Bonnier. Its platform for large scale, real time and synchronous interaction around TV and events is called PlayToTV. Hook up with him at Linkedin.

Derk de Geus  is a 28-year old guy from The Netherlands, living in The Hague with his girlfriend and cat. He still has to decide whether he is an art & design hippie, a tech junkie or an entrepreneur. By running a game studio he gets to play around and pretend to be all three of them, so he leaves it at that for now. Derk co-founded Paladin Studios, an independent game studio. He currently runs the business and is creative director for Paladin’s games. He is responsible for strategy, marketing, sales, creative direction and product management. In addition he occasionally waters the plants and is the public face of the studio. Hook up with him at Linkedin.

Ben Schwarz created “CTO innovation Consulting” in 2008 bringing his unique expertise to Content owners, Technology companies and network Operators around the world. He gets involved with Strategy & Business Modelling, Deployment and Quality of Experience. At Orange he ran R&D programs and int’l IPTV deployments . He was often spokesman for Orange. Ben was CTO of an Internet music start-up during the bubble. Previously he spent 10 years in IT with Logica-CMG. You can bump into him at conferences where he is often speaker or chairman. Hook up with him in Paris where he lives or on LinkedIn, twitter @nebul2 or by email (bs AT ctoic.net).

Dick Rempt is a serial entrepreneur & company builder with a back ground in New Media and Venture Capital. He loves to discover and develop potential in people and businesses. Dick's specialty is building companies with business models creating competitive advantage. He's thrilled by the potential power of social media for brands to interact with their environment or 'brand community' Dick: 'We are just beginning to understand the potential power of social media for brands and media companies to really engage people long term. Companies and brands unable to master these new media are very likely to face tough times.' Dick is married, has 4 kids and lives in The Netherlands. Beware of his terrible jokes LinkedIn

Ben Hookway has 15 years experience in the US, Europe and Asia in technology companies. He has been CEO of Next Device, a mobile phone UI company, and Vidiactive, a web video systems provider. He is currently working with a variety of tech companies and can be contacted at This email address is being protected from spambots. You need JavaScript enabled to view it. Hook up with him on Linkedin.

Zachary Weiner is the creator and incubator of several marketing consultancies that span the boundaries of the digital ecosystem. Currently his days are spent with CTV Advertising, a digital consultancy and marketing service provider that seeks to exclusively focus on the Connected TV platform as well as second screen methodology. He is also the Co-Founder of the Connected TV Marketing Association and a frequent media resource. Hook up with him at Linkedin.

Natan Edelsburg is the founder of Natan.TV a team of student experts at New York University and UC-Irvine that offer social marketing, design and video services with a focus on entertainment and television. He writes entertainment articles for the blog, NYU Local and is President of the NYU Communications Club. Natan has had marketing experience at several companies including 360i and Bain & Company. Additionally, he has executed several university marketing programs at NYU for JetBlue and P&G's ReadyU brand. Hook up with him at LinkedIn.

Emma Wells is marketing executive and blogger at TV Genius (www.tvgenius.net/blog/), a TV recommendations and search software company. Having worked in the tech industry since 2008, she is new to the TV industry, and enjoying learning the ropes- while taking her blog readers along for the ride.  Hook up with her Linkedin.

Pooky Amsterdam is the founder of Pooky Media and works in Video and product development promoting brand entertainment in the virtual web. She is an originator and visionary on the virtual plane par excellence, a producer, Director, and Writer - and is host of The 1st Question and The Dating Casino in Second Life.  Her company, Pooky Media is a well-recognised Second Life Solution Provider offering branding, sponsorship and advertising opportunities through affiliation with her programming and she uses Machinima to create compelling video which creates persistent advertising for delivering excellent ROI... where edge-of-your-seat marketing happens in an emerging area where the intimate nature of one2one sales, education and edification flourishes. Hook up with her at LinkedIn.

Vijay Kailas is co-founder of Numote, a socially-enabled platform for adding an interactive layer to television content. Vijay's research on the disruption of the television Industry at Havard Graduate School of Design lead to the formation of Numote. At Numote, he has worked with multiple service operators (MSOs), television networks, and television manufactures to re-envision television viewing as a personal and social experience. The Numote platform has won several honors including the Samsung Free the TV Challenge People's Choice Award and Honorable Mention and is used by TV networks in South America and Europe. Hook up with him at Linkedin.

Sarah Louise DeLuca is a 2010 graduate of the S.I. Newhouse School of Communications at Syracuse University. She is a millennial seeking to revolutionize broadcast TV with interactive programming. Sarah Louise recently launched her own website (www.ScreenHarmony.com) where she writes about social TV and the synchronization of content with fragmented devices. She has experience in television production and has worked on the set of a soap opera, assisted in non-fiction series proposals to networks and engaged in psychological research studies to improve narrative resonance for a pre-school animated program. She closely follows interactive services that complement linear TV by promoting discovery, encouraging emotional connections and satisfying curiosity. Hook up with her on Linkedin.

 

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History

written by: Richard Kastelein

TV App Market was originally founded in 2010 by Richard Kastelein in order to create a place online where he could share research and opinion on The future of television and entertainment as an open source repository. However, it's grown now to the point where the best direction is to create a real online publication with substance, style and new partners who can help turn a one man band into an online source that also has commercial value, reach, style and credibility.

I hope you enjoy the new look and content and we look forward to building up with more writers and video in the future. 

Warm Regards

Richard Kastelein
Publisher
TV App Market

 

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