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BOKU, a global leader in online mobile payments, today announced a partnership with PlayJam the premier global platform for games on TV. The partnership brings carrier billing to smart televisions and other consumer electronics around the world, including devices from Samsung, Panasonic, LGE, Vizio, Western Digital, Google TV and VESTEL.BOKU carrier-billing (charge to mobile phone bill) provides a secure and easy-to-use payment method by allowing carrier-billing - which enables unbanked consumers who may have a mobile phone, but no credit card or traditional bank account, to make purchases online.
"We're committed to bringing a seamless gaming and payments experience to all of our customers, regardless of market or device, and mobile payments through BOKU will play a critical role in that commitment." said Charles Tigges, Chief Commercial Officer for PlayJam. "In some instances, a customer in the United States might use BOKU to checkout on an LGE TV with one of our game publishers. In Germany, a Samsung TV owner might purchase a new game directly from PlayJam using BOKU. Regardless of device, market or game title, the reduced friction available through carrier billing offers a great experience for the consumer, and that's a benefit to everyone."
This agreement allows more than 90 Million consumers to use their mobile phone number to purchase games, upgrades and other services on PlayJam's global marketplace. PlayJam's network represents over 45% of all games played on Smart TVs in over 100 territories worldwide and serves over 150 TV apps on a wide variety of CE manufacturer devices. Users can checkout simply by entering in their mobile phone number with the charges appearing on their carrier bill.
PlayJam-enabled devices offer customers access to the BOKU mobile payments platform in more than a dozen different markets, including the United States, the United Kingdom, Canada, France, Germany, Russia, Spain, Poland and others. The PlayJam platform SDK offers game developers an easy way to enhance and monetize their games across all Smart TV brands with features like mobile game controller application, pre-roll advertising, in-app payments, pre-paid card, save state, leaderboards, tournaments, social integration, gamer profile and more.
"Mobile payments has grown steadily in the past half decade, moving from online purchase of virtual goods into numerous different vertical markets," said James Patmore, Managing Director EMEA for BOKU. "Through our partnership with PlayJam, BOKU is helping to further advance the mobile payments market, bringing the convenience and security of carrier billing directly to smart TVs in consumers' homes around the world."
BOKU is a global, mobile payments company headquartered in San Francisco, that provides a mobile payments platform and carrier network, enabling consumers to pay using their mobile phone. BOKU launched in 2009 with the acquisition of both Paymo and Mobillcash businesses – two leading providers in the global mobile payments industryhas raised VC to the tune of $75 million backed by the likes of Andreessen Horowitz, Benchmark Capital, DAG Ventures, Index Ventures, Khosla Ventures and NEA. BOKU has established partnerships with hundreds of game publishers and online services and many gaming companies enable BOKU's service, including Electronic Arts, Playfish, Playdom, Cie Studios, GameDuell, Cyberstep Communications, IGG, King.com, NHN USA, Ntreev, Outspark, Perfect World, Aeria Games, Games-Master (Cabal Online), K2Networks/GamersFirst, Meez, Three Rings and WeeWorld, among others.