Report: IPTV to add 100 million subscribers by 2018

written by: Richard Kastelein

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iptvCovering 97 countries, the number of homes paying for IPTV will rocket to 167 million by end-2018, up from 69 million at end-2012 and from only 13 million at end-2008.

This means that IPTV penetration will exceed 10% of TV households by 2018, more than double the 2012 figure and up from only 1% in 2008. IPTV revenues [from subscriptions and on-demand] will grow to $21.3 billion by 2018, up from $12.0 billion in 2012 and $2.8 billion in 2008.

From the 98 million subscribers to be added between 2012 and 2018, 71 million will be in the Asia Pacific region – or 73% of the new subscribers. Asia Pacific will account for 64% of global pay IPTV subscribers by 2018.

Published in September 2013, this 254-page electronically-delivered report comes in three parts:

  1. A 46-page PDF giving a global Executive Summary and regional and country analysis (Asia Pacific, Eastern Europe, Latin America, Middle East & Africa, North America, Western Europe, summary and comparison forecasts).
  2. A 98-page PDF giving IPTV forecasts from 2008 to 2018 for the 97 countries listed below.
  3. An excel workbook providing forecasts from 2008 to 2018 as comparison tables and for each country.

Report author Simon Murray has authored more than 200 forecast reports. In addition to his frequent contact with clients at the world's key media organizations, Simon is a regular chairman and presenter at leading industry events.

Digital TV Research Limited was established by Simon Murray in January 2011. Simon's extensive international industry knowledge and contacts have been built up since he began covering global media developments in 1988. See more here.

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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