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The Infinite Dial 2014 study reveals that 51% of Americans 12+ have a TV that is either directly connected to the Internet, or has that connection through a game console, video streaming appliance or other attached device.
Since 1998, the 21 Infinite Dial surveys have tracked Americans’ use of digital platforms and new media. The Infinite Dial has long been one of the most widely-cited and well-regarded studies on digital media usage, eagerly awaited each year and used by advertisers and content providers. Hundreds of start-ups, advertising agencies, established businesses, financial analysts, and academicians all make extensive use of the study each year.
These and other important insights will be revealed on Wednesday, March 5th at 2PM EST, during The Infinite Dial 2014, a free one-hour webinar from Edison Research and Triton Digital.
This is the 22nd study in The Infinite Dial series, one of the longest-running research series covering consumer use of media, technology and digital platforms. This landmark study offers an unparalleled view of digital media trends since 1998. The webinar will be co-presented by Edison Research VP of Strategy Tom Webster, and Triton Digital COO Mike Agovino. Other trends to be explored in The Infinite Dial 2014 include: