Netflix Sets Eyes on French IPTV Market

written by: Richard Kastelein

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netflixFrench reporter Emmanuel Paquette from L'Express has published an article on Netflix's attempts to woo French Internet access providers to integrate their service into their IPTV networks. France still leads the IPTV market with 11.05 million subscribers, representing over 50% of French broadband lines. According to the article, Orange is the most preferred partner in the current negotiations.

...If Free is still in the race, the ideal candidate remains Orange with its subscriber base - the largest in France. Not only does it have over 10 million customers in fixed broadband Internet in France, but it is also present in Spain (1.59 million) and Poland (2.3 million), and could move forward to future potential markets for the group U.S.

"The negotiations are more advanced with this operator's interest to sign up with Netflix before one of its competitors do not," said a source, who requested anonymity.  

"We met their leaders repeatedly confided already in 2011, Stéphane Richard , CEO of Orange. We seek to understand this model a huge success, to inspire us. "The group attempted to establish its own SVOD service in France but also abroad based on its website Dailymotion . But the acquisition costs from studios rights to movies and TV series were too high and calmed the heat.

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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