Youtube sets Eyes on European IPTV Distribution for Channels

written by: Richard Kastelein

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youtubetvA recent article from Digital TV Europe reporting from World Mobile Congress in Barcelona notes that YouTube is starting to experiment with making its channels available on IPTV operators’ EPG as part of partner-led initiatives to extend the platform and keep viewers engaged.

Speaking at Mobile World Congress in Barcelona, YouTube’s global director of mobile and platform partnerships, Francisco Varela, said that the video site is working with operators in a bid to offer a seamless experience and is giving more priority to playlists.

“On IPTV we started some initiatives where YouTube is part of the EPG guide. If you’re a subscriber to a channel on YouTube, why shouldn’t it just show up as channel 206 on your TV guide? We’re seeing some very exciting initiatives being partner-led, and that’s where I think we’re going to continue to thrive as a platform,” said Varela.

Discussing APIs and curation, he said that adjustments to the site that rolled out last week would help engagement, putting more focus on YouTube Playlists and making it easier for users to edit playlists they’ve created.

“We’re not saying that we’re the be-all and end-all of curation,” said Varela. “We’re giving some priority over playlists to keep folks engaged in curation that is already taking place by some of our users.”

He added that YouTube is also offering these same tools to operator partners: “What’s going to lead a Telenor user is going to be very different than what leads in a Vodafone user in Germany. We’re giving our partners the ability to curate for themselves.”

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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