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A recent article from Digital TV Europe reporting from World Mobile Congress in Barcelona notes that YouTube is starting to experiment with making its channels available on IPTV operators’ EPG as part of partner-led initiatives to extend the platform and keep viewers engaged.
Speaking at Mobile World Congress in Barcelona, YouTube’s global director of mobile and platform partnerships, Francisco Varela, said that the video site is working with operators in a bid to offer a seamless experience and is giving more priority to playlists.
“On IPTV we started some initiatives where YouTube is part of the EPG guide. If you’re a subscriber to a channel on YouTube, why shouldn’t it just show up as channel 206 on your TV guide? We’re seeing some very exciting initiatives being partner-led, and that’s where I think we’re going to continue to thrive as a platform,” said Varela.
Discussing APIs and curation, he said that adjustments to the site that rolled out last week would help engagement, putting more focus on YouTube Playlists and making it easier for users to edit playlists they’ve created.
“We’re not saying that we’re the be-all and end-all of curation,” said Varela. “We’re giving some priority over playlists to keep folks engaged in curation that is already taking place by some of our users.”
He added that YouTube is also offering these same tools to operator partners: “What’s going to lead a Telenor user is going to be very different than what leads in a Vodafone user in Germany. We’re giving our partners the ability to curate for themselves.”