Eyeview Brings Personalized Digital Video Ads to Connected TVs

written by: Richard Kastelein

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eyeviewlogoEyeview, a leading provider of personalized online video advertising solutions for brand marketers, has announced it has become the first company to bring personalized digital video ads to connected TVs.

The company's move from digital to television makes it easier for brands to reach addressable audiences at scale. Eyeview's personalized video ad solution is now available on connected TV devices, including Roku and Microsoft's XBox.

By serving ads through leading video ad exchanges compatible with smart TVs, Eyeview can now give brands the similar reach of a TV ad, while delivering custom ad creative that is more relevant for each consumer. This new offering marks the first time that this level of personalized digital video advertising will be available on the big screen.

"Television advertising is a fantastic medium for mass marketing, but can be cost-prohibitive and inefficient when it comes to targeting. The convergence of television and digital video provides brand marketers with new channels to reach addressable audiences at scale," said Oren Harnevo, Co-Founder and CEO of Eyeview. "Connected TVs represent the future for how consumers will watch television and our technology is fundamentally transforming the way ads are created for television by delivering personalized brand messages to the big screen."

While some brands have already begun using video advertising on smart TVs, they are delivering a broad, one-size-fits all message. In contrast, Eyeview's technology combines detailed audience data with sophisticated targeting, programmatic ad buying and an intelligent advertising creative engine that can develop thousands of personalized ads for each campaign. This enables brands to deliver highly customized messages to an addressable audience.

As part of the connected TV solution, Eyeview can also use smart device targeting to serve messages that have been optimized according to the device, location and time of day. A consumer could receive one type of message when researching products on their PC; such as promotional product information, and another one designed for their mobile device when they are near the retailer, such as a coupon to drive them directly in the store.

Eyeview ads will appear across all broadcast and cable networks available via Roku and Xbox devices, including A&E, CBS, FOX, MTV, PBS, Showtime and TED. For more information, visit Eyeviewdigital.com.

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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