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Eyeview, a leading provider of personalized online video advertising solutions for brand marketers, has announced it has become the first company to bring personalized digital video ads to connected TVs.
The company's move from digital to television makes it easier for brands to reach addressable audiences at scale. Eyeview's personalized video ad solution is now available on connected TV devices, including Roku and Microsoft's XBox.
By serving ads through leading video ad exchanges compatible with smart TVs, Eyeview can now give brands the similar reach of a TV ad, while delivering custom ad creative that is more relevant for each consumer. This new offering marks the first time that this level of personalized digital video advertising will be available on the big screen.
"Television advertising is a fantastic medium for mass marketing, but can be cost-prohibitive and inefficient when it comes to targeting. The convergence of television and digital video provides brand marketers with new channels to reach addressable audiences at scale," said Oren Harnevo, Co-Founder and CEO of Eyeview. "Connected TVs represent the future for how consumers will watch television and our technology is fundamentally transforming the way ads are created for television by delivering personalized brand messages to the big screen."
While some brands have already begun using video advertising on smart TVs, they are delivering a broad, one-size-fits all message. In contrast, Eyeview's technology combines detailed audience data with sophisticated targeting, programmatic ad buying and an intelligent advertising creative engine that can develop thousands of personalized ads for each campaign. This enables brands to deliver highly customized messages to an addressable audience.
As part of the connected TV solution, Eyeview can also use smart device targeting to serve messages that have been optimized according to the device, location and time of day. A consumer could receive one type of message when researching products on their PC; such as promotional product information, and another one designed for their mobile device when they are near the retailer, such as a coupon to drive them directly in the store.
Eyeview ads will appear across all broadcast and cable networks available via Roku and Xbox devices, including A&E, CBS, FOX, MTV, PBS, Showtime and TED. For more information, visit Eyeviewdigital.com.