Over a quarter share media across devices in UK homes

written by: Richard Kastelein

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yougovlogoOver a quarter (26%) of adults have shared media and/or content across separate devices via their home WiFi network, new YouGov research reveals.

The “Connected Devices, 2014” report found that just over a third (34%) of adults specifically look for devices they can connect to their existing devices across their home network. YouGov finds that the most popular form of content sharing between devices is viewing photos on the TV set, followed by streaming music from a smartphone, laptop or tablet to a speaker system in the home. 

YouGov’s research shows the scale of ‘media multi-tasking’ – using more than one device at the same time for a related or completely different purpose. The report finds that over half (56%) now watch TV while browsing on the internet and over one in five (21%) start an activity on one screen and continue it on another.

The study points to the sale of social media use with over a quarter (27%) watching TV while using sites such as Facebook or Twitter to comment or share content with others. However, this is very much skewed towards younger people. More than four in ten (42%) 16-24 year-olds use social media while watching TV, compared to 37% of 25-39 year-olds, 28% of 40-54 year-old and 15% of over-55s.

YouGov also explored the barriers to connecting devices. Among those who do not presently connect devices together or share media across devices, half (50%) have no interest in doing so. However, for many a lack of understanding is preventing adoption. Around a third (34%) do not have the knowledge, over a quarter (28%) say it seems too complicated and just under one in five say they didn’t know devices could be connected.

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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