LG Opens Up 'Second Screen' TV Ecosystem With Open-Source SDK

written by: Richard Kastelein

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lglogoLG Electronics is making Connect SDK, an open source software development kit, available to Google Android™ and iOS® developers to extend their mobile experience across tens of millions of big TV screens around the world.

By unifying device discovery and connectivity across multiple television platforms, Connect SDK is the first to truly address the complexity associated with implementing second screen capabilities while reaching the largest installed base of smart TVs and connected devices. For consumers, this means that LG's new Smart TVs, powered by the webOS platform, as well as other popular TV devices, will be able to connect and interact with more mobile apps – further enhancing their second screen television experience.

Using Connect SDK, application developers can connect their mobile applications with 2014 LG webOS Smart TVs, LG Smart TVs from 2012 and 2013, Roku®, Google Chromecast™, and Amazon Fire TV devices:

  • Mobile applications with photos, videos, and audio can beam media to four TV platforms. Applications with YouTube videos can beam them to all LG Smart TVs dating back to 2012, Roku 3, Google Chromecast, Amazon Fire TV, and most DIAL-enabled devices.
  • Developers can build TV-optimized web applications and media viewers and use them across LG webOS Smart TVs and Google Chromecast.
  • TV application developers can use their mobile apps to promote the existence of their TV app on 2014 LG webOS Smart TVs and 2013 LG Smart TVs, as well as Roku devices.

Samuel Chang, LG Electronics USA vice president and head of the LG Silicon Valley Lab, sees seamless multi-device connectivity as a big opportunity for app developers and consumers alike. "Connect SDK is breaking down barriers to enable apps and devices to work together harmoniously. The screen size, capabilities and social nature of Smart TVs enable experiences that consumers will absolutely love."

"We've already invested in making the best personal media viewing experience on the big screen across multiple platforms," said Scott Olechowski, Chief Product Officer and co-founder of Plex. "With Connect SDK, we were able to quickly extend that Plex experience to LG Smart TVs and we are now exploring ways we can integrate unique webOS capabilities."

"The best way to enjoy your music collection with those around you is musiXmatch," said Massimo Ciociola, CEO and founder of musiXmatch. "TV by nature is a social device, and we've spent a lot of time thinking about the best way to extend a big screen experience to our mobile users. The opportunity that is available with Connect SDK made the decision a very obvious one."

Connect SDK Media Blaster Demo

Connect SDK further demonstrates LG's commitment to the open web, exemplified by the introduction of its webOS Smart TVs representing a new generation of TVs powered by the web. Connect SDK's unique cross-platform solution enables web developers to build multi-device experiences across multiple television platforms for the first time. 

Connect SDK for iOS, Android and Cordova/PhoneGap plugins are available immediately at http://ConnectSDK.com under Apache License 2.0.

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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