Magine TV launches in Germany

written by: Richard Kastelein

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maginelogoMagine TV (www.magine.com), the cloud-based TV service, has closed its beta platform and launched commercially in Germany. With over 60 national and international channels available, including ARD, ZDF, RTL, RTL II, VOX, ProSieben, Sat.1, Bloomberg TV, Al Jazeera, Nickelodeon, Sport 1 and Eurosport 1,Magine TV offers users a genuine online alternative to traditional free-to-air television, available across all screens including smartphone, tablet, Smart TV and computer.

In addition to these key channels, which are available to watch on Magine TV for free, additional bundles of pay TV channels will be available. From April 2014, a Kids Package can be purchased for 4.99 EUR per month, incorporating channels such as Boomerang, Cartoon Network, Nick JR, YFE and Duck TV, with other channel packages to be made available over the coming weeks and months.  To coincide with the commercial launch in Germany, Magine TV has also announced a joint venture withBILD (www.bild.de), becoming the official partner for BILD FERNSEHEN.As part of this collaboration, users can register and access Magine TV directly via BILD.de and computerbild.de.

Kamal Bherwani, Chairman of Magine TV, commented:

“The full launch of Magine TV in Europe’s largest market represents an important milestone for our international expansion plan and the future of TV. Magine offers an omni-channel TV experience with a tremendous amount of content available for consumers.  The day when a complete TV service with all major broadcasters can be offered over the Internet has arrived.”

Mattias Hjelmstedt, CEO and Founder of Magine TV, added:

“We are delighted that we can now offer users access to the next generation of TV with such a comprehensive selection of major German channels, and look forward to providing the best possible viewing experience for our customers. We also welcome new international content partners such as Viacom, Turner, Bloomberg, Al Jazeera, with many more to come.

By working in partnership with content providers, Magine is able to maximize a broadcaster’s reach by offering viewers new ways to access content, and these relationships also allow us to comply with all existing legal requirements and procedures. This, along with the intuitive and simple user experience of Magine TV, makes us a credible and exciting choice for content-providers and viewers alike.”  

Channels currently available in Germany:

  • Principal Broadcasters (Free): ARD, ARD HD, arte, Comedy Central, DMAX, Einsfestival, Eins Plus, Eurosport, joiz, kabel eins, KiKa, Nickelodeon, n-tv, N24, Phoenix, ProSieben, ProSieben MAXX, RiC, RTL, RTL Nitro, RTL II, SAT.1, SAT.1 Gold, Sport 1, SIXX, Super RTL, VOX, VIVA, tagesschau 24, TLC, ZDF, ZDF HD, ZDF info, ZDF kultur, ZDF neo, 3sat
  • Regional Channels (Free): Bayerisches FS Nord, Bayerisches FS Süd, BR-alpha, hr-fernsehen, MDR S-Anhalt, MDR Sachsen, MDR Thüringen, NDR FS HH, NDR FS MV, NDR FS NDS, NDR FS SH, Radio Bremen TV, rbb Brandenburg, rbb Berlin, SWR Fernsehen BW, SWR Fernsehen RP, SR Fernsehen, WDR Aachen, WDR Bielefeld, WDR Dortmund, WDR Düsseldorf, WDR Essen, WDR Köln, WDR Münster, WDR Siegen
  • International channels (Free): Al Jazeera, BBC World, Bloomberg TV
  • Kids Package (4.99 EUR/ month): Boomerang, Cartoon Network, Nick JR, YFE and Duck TV. Other channels will be added to this package over the coming months.

Magine TV is a secure cloud-based platform that allows broadcasters and content providers to deliver live and time-shifted TV, as well as catch-up and on demand programming, across all devices.

In addition to launching in Germany, where Magine TV now offers more than 60 national and international channels including ARD, ZDF, RTL, ProSieben and Sat.1, the business launched commercially in its native Sweden in March 2013, hosting some of the world’s best known brands and channels, including Disney, Discovery, Fox, CNN International, BBC, Eurosport, National Geographic, Nickelodeon and Cartoon Network, as well as Swedish national broadcasters.

A beta version of Magine TV has also been rolled out in Spain (July 2013), with a commercial launch set to follow.

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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