TransGaming Launches GameTree TV Service on Panasonic VIERA Connect Embedded Devices

written by: Richard Kastelein

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gametreeTransGaming has announced the availability of GameTree TV on Panasonic's VIERA TVs with Internet Apps capability.

Smart TV market penetration has been experiencing rapid growth over the past few years and the connected TV has become a mainstream appliance in living rooms all over the world. The smart TV ecosystem offers consumers a variety of entertainment options and gaming has proven to be an important part of this offering. Through partnerships with all the major TV manufacturers, TransGaming's GameTree TV service is ubiquitous on smart TVs and the unquestioned leader in the space. GameTree TV has made gaming on connected TVs a mainstream activity by delivering an entertaining and interactive experience that can be enjoyed by everyone.

"With the addition of another industry titan in Panasonic, GameTree TV has become the industry standard platform for family friendly social games for Smart TVs," said Vikas Gupta, CEO and President of TransGaming. "The proliferation of GameTree TV on Smart TVs shows a validation of a growing market and passionate demand for our service."

Panasonic offers a wide range of 4K and HD TVs with "Life+ Screen". The "Life+ Screen" concept enables owners of VIERA TVs to enjoy a variety of Internet-based video-on-demand content and applications, from news and fitness to social networking, music and online shopping and gaming. The same platform has been expanded for other Panasonic home entertainment products, including Blu-ray Disc players and home theatre systems.


"GameTree TV delivers an incredible option for Panasonic owners to play family friendly social games in their living room," said Jordan Shen, Director, Interactive Content & Services, Panasonic Corporation of North America. "We continue to expand our content and services for Panasonic TVs and GameTree TV brings an added dimension of entertainment through beautifully designed games built from the ground-up for the Smart TV space."

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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