Brightcove Launches Support for HbbTV Internet Video Delivery Standard

written by: Richard Kastelein

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brightcoveBrightcove has launched support for the Hybrid Broadcast Broadband TV (HbbTV) standard, enabling broadcasters to combine over-the-air broadcast and IP delivery to publish personalized video and interactive TV experiences to users on connected TVs and set-top boxes. With today’s announcement, Brightcove is rolling out support in its Video Cloud online video platform for common encryption (CENC) packaging, Microsoft PlayReady and Marlin digital rights management (DRM) license serving, and multi-bitrate MPEG-DASH encoding.

“HbbTV is an enabling progression for us, and for the industry,” said Mat Yelavich, CTO of the Nine Network Australia. “As a broadcaster, it allows us to ‘close the loop’ for the first time, providing the potential to truly personalise whilst also empowering the viewer with a very simple UX. This, coupled with Brightcove’s Video Cloud platform providing support for MPEG-DASH and CENC, will ensure we deliver the viewer the best possible viewing experience.”.

HbbTV is an industry standard, providing an open technology platform that seamlessly combines TV services delivered via broadcast with services delivered via broadband, enabling access to Internet-only services for consumers using connected TVs and set-top boxes.

In the past, interactive television standards have had to rely on slow dial-up connections or expensive broadcast bandwidth to deliver applications and content. Standards like HbbTV take advantage of broad adoption of HD TVs and the wide-scale availability of broadband Internet connections to provide an outstanding user experience. Applications are broadcast with standard linear TV by broadcasters to Internet-connected televisions. Applications then access additional applications, data and non-linear video content from the Internet via the IP connection.

“HbbTV enables service providers to enhance the standard linear broadcast TV experience through personalization, enabling any broadcaster, including free-to-air providers, to deliver rich, interactive experiences to their customers,” said Anil Jain, SVP and GM, Media Group at Brightcove. “The Brightcove Video Cloud HbbTV solution enables the next generation of interactive TV by providing full support for the video workflow for HbbTV, making it easy for broadcasters to extend existing online video workflows to TVs and set-top boxes.”

In support of HbbTV in Video Cloud, Brightcove is now offering support for MPEG-DASH, an adaptive bitrate streaming technique that enables high quality streaming of media content over the Internet delivered from conventional HTTP Web servers. Brightcove is also offering DRM packaging through CENC and license serving for Microsoft PlayReady and Marlin.

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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