Published on Tuesday, 03 June 2014 12:27
As more people in America shift their viewing habits from cable TV to web-based alternatives such as Netflix and Chromecast, this infographic from Tremor Video looks at the US connected TV universe by demographics and media consumption habits.
- Only 14% of people watching video via connected TV devices are 18-34 men (oft considered the key early tech adopter group)
- 35% of connected TV devices are in the bedroom compared to 55% in the living room
- Larger screens equal longer sessions: smartphones and tablets trail behind desktops/laptops in terms of time spent viewing clips per week.
The average American watches:
- Smartphones = 6 hours of video a week
- Tablets = 7.5 hours
- Laptops = 9.3 hours
- Desktops = 11.8 hours