84 per cent of Cord Cutters Happy to Cut Cable

written by: Richard Kastelein

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cordcuttingAccording to new research from nScreenMedia, the leading analyst group covering media's transition to multiscreen consumption, 84% of US broadband consumers that have cut the cord are at least somewhat happy with their decision. 37% say they are so happy they will never go back to the service.

In the new free report nScreen nSights: View My Video – Consumer Digital Media Consumption, nScreenMedia reveals that 17% of US broadband consumers say they had pay-TV, but no longer have it. 10% say they have never subscribed to pay-TV, and 74% say they currently have the service.

"A growing group of broadband consumers are finding that life without pay-TV is not only plausible, but also pleasurable," said Colin Dixon, Founder and Chief Analyst of nScreenMedia. "However, the digital video transition isn't just affecting this select group. With more people watching YouTube than TV, it's touching just about everyone."

This is not good news for pay-TV service providers. Finding a way to appeal to this growing group of defectors will be challenging. While 31% of the cord cutters said they missed TV shows they couldn't find anywhere else, just 9% of survey respondents said they missed sports channels. Sports is often cited as the main reason people stay with pay-TV. Worse still, 30% were adamant that they missed absolutely nothing pay-TV offers.

The report looks at the continuing evolution of media consumption, from the sources to the multitude of screens. The complexities and barriers that consumers associate with digital media are being addressed by companies like Plex, the sponsor of this research. The company's CEO, Keith Valory remarked, "The research shows the consumer media experience is in transition. Traditionally it has been dictated by the screen a viewer happened to be in front of, but increasingly the user is in control of what she wants to watch or listen to, no matter where she may be."

nScreenMedia's research study, View My Video: Consumer Digital Media Consumption, surveyed randomly 1,000 U.S. adults with broadband access. The report covers the consumption of digital video by consumers. It examines the devices and sources broadband consumers use to connect with video. There is a special section contrasting the habits of millennial consumers (18-29 year-olds) against other age groups. The report is available immediately for free from the nScreenMedia website.

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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