Published on Wednesday, 04 June 2014 14:03
France Télévisions and ClickOn have teamed up and and announced a partnership to build an HbbTV interactive advertising campaign for the Caisse d'Epargne. During the broadcast of interactive spots of the Savings Bank viewers with compatible TVs with the HbbTV standard may, with a simple click from their remote, enjoy the promotional offer Caisse d'Epargne for opening an account. They can then, if they wish, leave their details and select a time slot to be reminded and take advantage of the promotional offer.
Through these interactive spots, France Télévisions Publicité ClickOn the first to create an HbbTV driven advertising experience to help a passive audience shift to an active audience using single screen.
Interactive spots will be marked by a pop-up displayed superimposed and synchronized live, only visible to viewers with connected TV that are embedded with HbbTV. To do this France Télévisions Publicité has chosen ClickOn, a company that offers a complete solution for synchronizing real-time broadcast TV with an interactive method to enrich this commercial using HbbTV technology.
Hybrid Broadcast Broadband TV (HbbTV) is a European standard that allows televisions to offer additional services to create interactivity between the viewer and the connected television program.