France Télévisions Publicité and ClickOn launch first HbbTV-driven Interactive Advertisement with Caisse d'Epargne

written by: Richard Kastelein

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FTLOGOFrance Télévisions and ClickOn have teamed up and and announced a partnership to build an HbbTV interactive advertising campaign for the Caisse d'Epargne. During the broadcast of interactive spots of the Savings Bank viewers with compatible TVs with the HbbTV standard may, with a simple click from their remote, enjoy the promotional offer Caisse d'Epargne for opening an account. They can then, if they wish, leave their details and select a time slot to be reminded and take advantage of the promotional offer.

Through these interactive spots, France Télévisions Publicité ClickOn the first to create an HbbTV driven advertising experience to help a passive audience shift to an active audience using single screen.

Interactive spots will be marked by a pop-up displayed superimposed and synchronized live, only visible to viewers with connected TV that are embedded with HbbTV. To do this France Télévisions Publicité has chosen ClickOn, a company that offers a complete solution for synchronizing real-time broadcast TV with an interactive method to enrich this commercial using HbbTV technology.

Hybrid Broadcast Broadband TV (HbbTV) is a European standard that allows televisions to offer additional services to create interactivity between the viewer and the connected television program.

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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