Wiztivi, first company to develop and design a HbbTV - T-commerce application in Europe: Teleshopping

written by: Richard Kastelein

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wiztiviWiztivi is proud to announce the design and the development of Teleshopping, the first T-Commerce application in Europe. Wiztivi has been proving its expertise for HbbTV developments for more than 7 years and remains a pioneer in developing and designing HbbTV applications.

A European leader in interactive services development on connected devices, they aRE deploying the first T-Commerce application in Europe for TF1 : Teleshopping. The show is now offering its viewers the ability to buy directly from their television through a HbbTV interface. Using the HbbTV application, they are now able to put any items in their basket according to theirown tastes (color, size,…) and to pay by using the remote control. The integrated payment solution, a European premiere on HbbTV application, makes purchases from television possible.

Jerome Dillard, Managing Director at Téléshopping, said:
"For more than 20 years, Teleshopping has been offering the very best of innovations to its customers. The launching of its TV-Commerce application, one of the first in Europe, is the demonstration of the modernity of our service and of our ability to adapt to our market’s evolutions."
Teleshopping chose to work along Wiztivi to launch its HbbTV application because of its ability to develop and deploy innovations rapidly. From its beginning, the French company has been developing many HbbTV solutions, some of them developed around major sporting events, others for major Telco companies.

Consequently, Wiztivi is now seen as a trustworthy partner when it comes to HbbTV developments. The company is able to deliver immersive and enriched User Experience to any Telco companies, on any connected devices.

Wiztivi has been demonstrating its adaptability to all connected devices developing and creating enriched and immersive UX and its Creative studio is able to deliver smart designs, Wiztivi's R&D anticipates market tendencies and brings innovations. Wiztivi has developee more than 300 apps and 60 operating services worldwide. Wiztivi's expertise includes Catch up, VOD/SVOD, EPG, PVR Services, STB UI,  app store TV channel and HBBTV standards.

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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