Dutch Public Broadcasters Ramp up on HbbTV

written by: Richard Kastelein

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downloadRobert Briel from Broadband TV writes that the Dutch public broadcasters are stepping up their efforts to launch new HbbTV services, despite the fact that major cablers Ziggo and UPC, as well as KPN IPTV, do not distribute the service.

At the moment, the three national Dutch channels are offering the catch-up TV service Uitzending Gemist looking back seven days, the EPG and live streams of the national radio stations. They are now adding a HbbTV app for the NOS newscasts, which offers additional videos on-demand.

For the upcoming FIFA World Cup in Brazil, NOS will launch a special sports app, offering video replays of highlights and goals, statistics, and more information.

This summer, the broadcasters, under the NPO umbrella, will also offer the new premium VOD service NPO Plus using the HbbTV standard. The broadcaster also plan to launch virtual sign language for the hard of hearing

The article notes that HbbTV signals are carried by DTT platform Digitenne, DTH platform Canal Digital, Glashart Media and a number of smaller cable operators including Caiway and SKO Veendam. The NPO said it is still trying to convince major operators Ziggo and UPC to start distributing the HbbTV services to their subscribers.

However, this will not be an easy task, as Ziggo is using the red button for its Cloud TV services, while UPC’s Horizon service only has a red button hidden on the back of its remote control. On the old UPC set-tops, using OpenTV, the red button is reserved for the cabler’s own interactive services. Also, KPN’s IPTV service Interactieve Televisie does not support HbbTV.

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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