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According to a recent written judgement, YouView is now facing an injunction after High Court rules it infringed a trademark from Total Limited:
There is no doubt that Total's business is a well-established and legitimate one. It developed plans from early 2007 to use "Your View" as a brand name. It applied to register the trade mark "Your View", with a filing date of 18 June 2009. The registration procedure was completed on 20 November 2009. By September 2009, Total had developed a new, fully operational online platform for its "Your View" service and provided and marketed it to customers from that time. This was all done well before it had any idea that YV might be working on developing a service or technology for which it would wish to use the " youview " mark.
Total provides competitive bespoke telecommunications services to individuals and businesses, focusing mainly on provision to businesses. Whilst providing services to businesses, however, Total interacts with individual employees in those businesses. It currently services about 30,000 users of mobile telephones and other devices and about 7,500 fixed line users with multiple extensions.
A YouView spokesperson told TNW:
“We plan to appeal against the court’s decision, as we maintain there is no confusion between our consumer-facing TV service, YouView, and the business-to-business billing platform, Yourview, provided by Total Ltd.”