Playcast Boosts Cloud Gaming Proliferation with CE and OTT Brands; Enters Agreement with NetRange, the Global Leader of White Labeled Ecosystems for Smart TV, OTT

written by: Richard Kastelein

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playcastlogoPlaycast Media, the leading cloud gaming service, has entered into a partnership with NetRange, the leading white-labeled Smart TV and OTT ecosystem provider behind dozens of global brands including Sharp, TCL, Chang Hong,  JVC, Pioneer and Loewe. Under the terms of this agreement, Playcast?s cloud based, AAA video game streaming service will be made available seamlessly via the NetRange operated Smart TV app market, pre-installed on Smart TVs around the world, and featured on its portal UI.

Playcast cloud gaming service features console quality AAA video games from the world?s major game publishers, offered for an affordable subscription and on demand. First devices are scheduled to go on air globally for the holiday season this year. Using Playcast?s patented game porting technology, all titles can be played using console gamepads that are connected to TVs or Set-Top-Boxes wirelessly or via USB.

“Playcast is set to expand to dozens of devices, which will put us on more platforms that any other cloud gaming solution in the world,” said Guy de Beer, Playcast CEO. “We are looking forward to serve games to the millions of users on the various NetRange platforms.”  

“We are powering the front end and back end for tens of TV brands, and found that what engages users the most is quality content, and with Playcast, an immersive console experience is made available through a wide variety of platforms,” said NetRange CEO, Jan Wendt. “We foresee AAA video games to become as ubiquitous as some of the other apps we support, such as VoD Services, sports and news content. Playcast will be an integral part of our future Smart TV strategy.” 


About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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