New web-based enabler for HbbTV editors and application developers

written by: Richard Kastelein

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hbbtvThe EU-funded project FIContent2 has created a web-based enabler for HbbTV editors and application developers. The HbbTV Application Toolkit (HAT, for short) allows users without programming skills to create HbbTV-compliant apps.

The HbbTV standard provides for the creation of programme-related interactive TV applications. However, few applications available today address the full potential of HbbTV; existing applications are often static TV-tailored websites, such as video-on-demand portals or news/weather apps. While these kinds of applications offer a useful and popular service, they don’t address the possibilities offered by HbbTV of engaging the viewer in broadcast programming.

The main reason for this is that developing HbbTV applications is still fairly demanding, due to a lack of suitable tools for both content creators and developers; creating an HbbTV application for a single show is simply too expensive.
HbbTV application toolkit

HAT offers the user, whether experienced editor or newbie content producer, a simple yet effective way of producing a ready-to-use professional quality HbbTV app. The toolkit includes a collection of templates, colour themes and modules, allowing control of all elements including broadcast source, video source, images, text, picture gallery, social feed/s, popups and overall layout.

All the details are available on the HbbTV Application Toolkit SE page.

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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