Philip DeBevoise has established a London office to grow the network in the UK.
“We are part of the third revolution of video programming, a next generation TV network that is not on the broadcast or cable and satellite platforms, but on the internet. That gives us infinite shelf space and instant global reach,” he said.
DeBevoise wants to bolster the company’s animation, comedy, live action, sci-fi and games-related programming, and has begun talks with UK broadcasters, indies and film-makers to commission and co-finance content.
“We want ideas that fit our core demographic of 13-35 year-old males who love biting comedies, sci-fi , action and horror. We want programming with that kind of edge,” DeBevoise said. “Our model is to produce pilots of 8-15 minutes, drive an audience to it and then see what the reaction is.”
Today, May 16th 2013, Machinima's youtube channel had a total of 7,646 Network Channels, 1,777,012 Network Videos, 38,898,832,206 Network Video Views and 208,083,677 Network Subscribers.
DeBevoise goes on to note in the article that Machinima is also looking for formats and ideas - adding that with their scale, they are as big as an MTV or CNN - and advertisers are starting to understand their realm and it's reach.
Ideas will be considered for global potential with Hollywood head of premium content Ian Moffit, a former BBC Worldwide USA exec, together with UK-based programming manager Ken Burton and head of commercial partnership development Darren Devitt.
Earlier in May, Machinima secured a €30+ million investment from Google.