Manifesto

Posted by Richard Kastelein in The Project on May 01, 2010  |  0 Comments More from this author  |    |  Follow Richard Kastelein on: Facebook | LinkedIn | Twitter | YouTube

Appmarket.tv is the Internet’s first portal dedicated to the convergence of players expected to meet in this convergence of media - the web developers, the broadcasters, the consumer electronic manufacturers, the Pay TV crowd, the content creators, Mobile community, VC's, startups, designers, creatives, agencies, and eventually, even consumers will find our site useful.

In terms of the Social TV and Connected TV landscape, we advocate and support open API's, SDK's, WDK's and our own roots lie in Open Source communities. It's our opinion that completely closed, proprietary development in this emerging space will fail and models that are built on more open systems similar to the Iphone App and Facebook Application worlds will do well. Truly open source software like Google's Android and Boxee will likely be the winners.

Revenue sharing between corporate entities and small businesses will abound and a prevalence of freemium models will appear and flourish. And a new word will enter tech lexicon. tCommerce.

Future advertising models on TV will be dependent on interaction and creative ways to bring brands to viewers as future audiences will no longer accept 'broken' TV... or TV with a slew of interruptions. Video On Demand (VOD) and TV in the Cloud, ubiquitous and everywhere, will change that. I expect my daughters, in the future, to think it was novel how they used to have to watch certain programs at certain times when they were young.

The TV industry, like many other's affected by disruptive and game changing technologies, is a mess. There are so many players and so many technologies right now which is both good and bad. Darwinists say the best will survive, but in the meantime... directional decisions we make now can really affect our futures. There are a lot of choices for developers, investors, broadcasters, telecom, IPTV providers, cable, satellite and most of all - consumers. And we want to help sort it out by providing a solid directory, consolidating events worldwide to help us all plan better, and even meet!

We also like to write about the industry - and we welcome others who want to reach players in this targeted niche by contributing to Appmarket.tv with ideas, reviews and new analysis. We can't pay, but we can plug you. This is, essentially, a labour of love. We love new, creative technology and innovation that empowers people and creates a better, more fruitful, active-rather-than-passive TV experience.

If you are already in the industry,  please send press releases or links to your company blog posts on developments in your companies’ products and services, we will cover them in our online publication. You are also welcome to send any hardware products for us to test here in our offices in The Netherlands and we can review your technology, providing our readers with fresh, first-hand, and objective analysis of your wares.

If you want to be in the industry, and have a great idea, we are in touch with investors and venture capitalists who are very interested in looking at innovation and creative solutions in this space. Shoot us a line.

Appmarket.tv is a spinoff of ourl blog and our highly active network of professionals in our Social TV – TV 2.0 Linkedin Group.

For more information on who we are please view

Richard Kastelein – Linkedin
Gianluigi Cuccureddu - Linkedin

Kind Regards

Richard Kastelein
Gianluigi Cuccureddu

AppMarket.TV