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AdRoll Secures $70 Million Growth Equity

written by: Richard Kastelein
AdRoll Secures $70 Million Growth Equity
AdRoll, the world's most widely adopted retargeting platform, announced today that it closed a $70 million funding round led by Foundation Capital. New investors include Institutional Venture Partners (IVP), Northgate Capital, Performance Equity and Glenmede, who join existing investors Merus Capital, Accel Partners andPeter Thiel. In conjunction with the financing, Eric Liaw of IVP will be joining the AdRoll board as a board observer. Prior to this round, the company had raised a total of $19...

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Nielsen and Twitter Metrics Don't Tally with Traditional Ratings

written by: Richard Kastelein
Nielsen and Twitter Metrics Don't Tally with Traditional Ratings
It would appear that the 'new' measurement system from Nielsen and Twitter is not tallying up when it comes to matching traditional ratings according to a recent article in Variety: And one thing is immediately clear: There is practically no overlap between the most-tweeted shows on TV and the highest-rated shows. ...But the divergence between the top shows Americans actually watch on TV and what they talk about on Twitter illustrates that there is not a strong correlation, today, between...

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Microsoft to Use Jinni for Xbox Search and Discovery

written by: Richard Kastelein
Microsoft to Use Jinni for Xbox Search and Discovery
Video content discovery solutions provider Jinni, announced today a multi-year agreement with Microsoft to enhance entertainment discovery on Xbox video game and entertainment systems. Jinni's proprietary Entertainment Genome uses deep knowledge of every show and movie in the Xbox Video catalog to help the Xbox recommendations system intuitively and accurately connect Xbox users to content they'll enjoy. "Creating the most amazing entertainment experience means always putting the customer...

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Digitalsmiths and zeebox Sign Deal for Content Discovery

written by: Richard Kastelein
Digitalsmiths and zeebox Sign Deal for Content Discovery
Digitalsmiths, the leader in personalized video discovery, today announced that zeebox, the innovative personalized TV companion application, has selected Digitalsmiths Seamless Discovery® to power key elements of video discovery across all of zeebox's supported platforms. zeebox users can now enjoy compelling, relevant content recommendations in exciting new ways. Launched this week, the zeebox "Recommended For You" feature delivers personalized recommendations based on individual viewing...

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Jinni Launches TV and Movies Social Recommendations "Watch Together" API

written by: Richard Kastelein
Jinni Launches TV and Movies Social Recommendations "Watch Together" API
Video content discovery solutions provider Jinni, announced today the release of ‘Watch together”, the first effective social discovery feature to recommend content that suits the tastes of more than one viewer. The feature is part of the latest Jinni discovery engine API, and is now available for implementation by the company’s global customers and technology partners “You may have hundreds of friends on social networks, but only a few have similar taste in TV and movies.” said Jinni...

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Digitalsmiths Launches Unified Data Service to Help TV Recommendation and Discovery

written by: Richard Kastelein
Digitalsmiths Launches Unified Data Service to Help TV Recommendation and Discovery
Digitalsmiths, a leading company personalized video discovery technology using metadata, has recently announced the launch of its Unified Data Service. Digitalsmiths’ Unified Data Service creates a single index where multiple video related data sources are ingested, aggregated, reconciled and stored. This capability offers Cable, Satellite, and Multichannel Video Programming Distributors (MVPD) a deep video metadata library that increases the contextual data of each video asset. “We have...

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FourthWall Media Expands TV Data Footprint

written by: Richard Kastelein
FourthWall Media Expands TV Data Footprint
FourthWall Media is expanding its MassiveData television viewership footprint - bringing the total number of viewers who provide set top box data to 4.7 million people using three million cable television devices and residing in 1.8 million homes across the United States. "MassiveData's television viewing panel is the largest independent source of cable viewing data," said Bill Feininger , GM, MassiveData and SVP, Media Measurement for FourthWall. "From this panel, we have access to multiple...

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Boxfish Releases TV Discovery and Search API

written by: Richard Kastelein
Boxfish Releases TV Discovery and Search API
Gigom and ProgammableWebboth recently released articles on Boxfish, a television discovery startup, who are just released an improved TV discovery app. Boxfish captures all closed-captioning information (Something that zeebox also harnesses for it's zeetags), indexes it, then makes that data searchable in a Twitter-style interface. All in real-time. And now there's an API for 3rd Party TV Developers to tap into. Boxfish is a platform that captures every word spoken on television, processing...

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