Share this Article
FourthWall Media is expanding its MassiveData television viewership footprint - bringing the total number of viewers who provide set top box data to 4.7 million people using three million cable television devices and residing in 1.8 million homes across the United States.
"MassiveData's television viewing panel is the largest independent source of cable viewing data," said Bill Feininger , GM, MassiveData and SVP, Media Measurement for FourthWall. "From this panel, we have access to multiple television viewing datasets from viewers, devices, and households. Armed with these datasets, MassiveData is able to provide new metrics and analytics to advertisers and their agencies, broadcast and cable networks, and cable system operators. The larger panel size we are announcing today will make our product that much more valuable."
The MassiveData cable TV panel was launched last August and already delivers data and analytics from millions of viewers. MassiveData collects census-level second-by-second usage data from traditional cable operators for all of their channels deployed in system and combines it with proprietary data-mining and analytics technologies. The result is highly actionable and targeted data.
"FourthWall has been instrumental in the advancement of television both on the interactive and data fronts," said Tim Peters , FourthWall CEO. "The benefits of Big Data in the television world are just beginning to be understood. Our work in the presidential election last year is a glowing example of harnessing our data and matching it to other databases for a more competitive and actionable result. Beneficiaries were not only the candidate but the participating cable operators who saw their ad inventory become more valuable."
FourthWall Media supplies products and services to the cable industry, and a range of data and analytics to advertisers and media research companies. Our current customer base includes a number of traditional research companies, ad agencies and programmers. FourthWall is also a key supplier of a software called Ad Widgets® that enables interactive single screen advertising in cable systems around the country. Ad Widgets leverages set top box viewing data making TV advertising more targeted and accountable.