Jinni Launches TV and Movies Social Recommendations "Watch Together" API

written by: Richard Kastelein

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jinnilogoVideo content discovery solutions provider Jinni, announced today the release of ‘Watch together”, the first effective social discovery feature to recommend content that suits the tastes of more than one viewer. The feature is part of the latest Jinni discovery engine API, and is now available for implementation by the company’s global customers and technology partners

“You may have hundreds of friends on social networks, but only a few have similar taste in TV and movies.” said Jinni Co-founder & CEO, Yosi Glick of the new feature. “TV is a naturally social experience and ‘watch together’ was developed to harness the power of social networks to find the perfect content and friends to watch it with, so people can stop wasting time searching and spend more time enjoying great shows and movies.”

This latest API reflects Jinni’s commitment to effective social TV features that cut through the noise of social networks and provide a superior user experience.

Based on Jinni’s unique semantic taste profiling of each user, the engine is able to recommend something to watch that will suit all the household members who want to watch TV or movies together. The new ‘Watch together’ social discovery feature can also be used to find a group of friends for group watching, either via online social viewing applications or at a movie theater. For example; if you want to go see a particular movie, Jinni ‘watch together’ can scan all your friends on Facebook and recommend those who are also highly likely to enjoy the particular title.

The Jinni gene-based discovery solution has differentiated itself from other engines by taking content analysis and unique user-centric recommendations to the next level – with natural language understanding capabilities, Jinni meets the growing consumer demand for a semantic cross-platform experience.

Jinni is the first and only taste-and-mood based engine powering entertainment discovery. Using content genetics and nuanced understanding of user tastes, the Jinni engine powers a uniquely intuitive and personalized experience that increases content consumption and consumer satisfaction.

The Jinni service is powered by the Entertainment Genome™, containing thousands of genes that are assigned to each title to describe mood, style, plot, setting and more; this is a rich alternative to the usual genre language, which benefits both the quality of the content delivered as well as the intuitive semantic-based user experience. New titles are automatically indexed via analysis of user reviews and synopses, using a proprietary Natural Language Processing solution.

Jinni’s content discovery solution has been voted “Best Product Idea” by CableLabs. Jinni is a Webby Awards honoree, a Red Herring 100 Europe winner, an OnHollywood 100 winner, a SXSW Web Awards nominee, a TechCrunch Europas nominee, a finalist in the 2012 Connected TV Awards for Outstanding Technology Innovation, and was selected as the best movie recommendation engine by CNET and Lifehacker. Jinni provides content discovery and recommendation solutions to European content providers Belgacom and Prisa TV. To see Jinni's award winning engine at work, visit  http://www.jinni.com.

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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