Transmedia. It's like that word that you know should fit perfectly to describe what you're trying to convey, and you know what letter it starts with, but there's just no way that you can remember it right now. So you let it slide, confident that "it'll come back to you" at some point. Right now, it's come back to at least parts of the transmedia community. This past week, Andrea Phillips has argued that a taxonomy of transmedia forms would be necessary. Instead of transmedia – which still...

Dijit Media, Inc., makers of the popular NextGuide, Miso, and Dijit Remote social TV discovery and control applications, today introduced NextGuide Web. NextGuide Web is a new site that helps people find and explore TV shows and movies and see what their friends recommend and watch. The site lets users discover and watch shows on live TV and popular streaming services including Amazon Prime, Amazon Instant Video, iTunes, Hulu Plus, and Netflix. "Last year we launched the NextGuide iPad app...

A new report from Juniper Research claims that by 2017, 2 billion mobile and tablet users will watch TV and video on their devices. Due to the growing popularity of short and easily shared video clips, and the increased global uptake of connected devices with faster processors and better displays, Jupiter has made this bold claim. Users ‘Cut the Cord’ The Mobile/Tablet TV & Video: Content, Broadcast & OTT Strategies 2013-2017 report examines how mobile is increasingly being used as the...

Say goodbye to the second screen? A bold claim from Simultv. They say the new way to stay socially connected while watching live TV or video on demand is SimulTV, the first service that claim combines live cable television, interactive video, text and voice chat, popular social networks like Facebook and Twitter, and online search on a single screen. What they call the 'social TV Everywhere' experience — now in beta with general release slated for June — can be viewed on any web-enabled device...

ITV, the largest commercial broadcaster in the UK, plans to transform its free ITV Player catch-up and on demand service into a revenue generating operation. As part of its 5-year Transformation Plan, ITV's strategy includes significantly increasing Pay TV revenues to balance against the more traditional advertising revenues. PayWizard is a key partner in this process, supporting ITV in monetizing its Content Everywhere solution. ITV is the largest commercial television network in the UK. It...

Cancer Research UK’s Race for Life together with MediaCom Beyond Advertising and Monterosa are launching two TV spots during Saturday May 18th‘s Britain’s Got Talent show to rally more participants for Race for Life 2013. Part of Race for Life’s “Cancer, We’re Coming To Get You” campaign, the upbeat “Oi Cancer” ads will broadcast viewers’ messages to cancer in real-time, promoting the idea we can all help beat the disease. MediaCom has worked with second screen specialists Monterosa to...

In a recent report from Mediacaster Magazine Online in Canada, Shaw Media will unveil a new technique for advertisers and sponsors to engage viewers, as it runs live on-screen integration as a new part of its commercial breaks. “We have a special opportunity to help Warner Bros get the word out about the new movie, and help build some social chatter around the upcoming release,” Spur said. The special ad content created for the ad opportunity comes from a voice-over narrator, she explained,...

According to a video report from Beet.tv analyst Ian Maude of Enders Analysis told a crowd at a recent London Video Ad Strategy Summit that estimate YouTube will generate about $4 billion in advertising revenue. “Overall TV viewing is growing, but that’s largely being driven by older people,” Maude added. “We’re seeing a divergence between what the under-35s and over-35s are doing.” In comparison, the UK's largest commercial broadcaster ITV expects to do less than a quarter of that in...

In a recent Internet traffic trends report from Sandvine, a leading provider of intelligent broadband network solutions for fixed and mobile operators called "Global Internet Phenomena Report 1H2013", YouTube accounts for over 20% of mobile downstream traffic in North America, Europe and Latin America. Couple that with their reports last year of Netflix sucking up over 30 per cent, it's clear that video is now dominating the internet capacity of the US at least. Based on data from a selection...

New industry research from Parks Associates shows app developers are targeting the smart TV platform as the next significant growth area as nearly 80 per cent of smart-TV owners regularly use apps. App Development and Distribution Models details the app development process and monetization strategies for multiple platforms, including smartphones, tablets, smart TVs, and connected cars. "Smartphones have the highest penetration rate of app platforms at 60 per cent of U.S. broadband...

Netflix, the world’s largest Video on Demand IP-based TV network, is bringing a wide range of great live-action and animated films from The Walt Disney Company to its members in the United Kingdom and Ireland. “We are delighted to be able to offer our members an incredible variety of fantastic family films, from recent hits like Marvel’s Avengers Assemble to beloved classics like Mary Poppins,” said Netflix chief content officer Ted Sarandos. “We aim to make Netflix better all the time and...

Optimedia has just released Content Power Ratings 6.0 today, the agency’s proprietary research report measuring cross-platform audience delivery, social engagement, and advocacy of television programs. “The addition of CPRoi takes the value of CPR one step further, identifying opportunities for our clients to partner with the best content relative to the required financial investment.” First released in 2008, Content Power Ratings is the most comprehensive study of its time, offering...