For brands, the onset of App fatigue, as written about by Forbes a year ago
could be seen as a hindrance to communication with mobile audiences, but I think it's a great opportunity, here's why.
Getting people to download apps is difficult, especially as the bigger players like Google adopt a multi-app strategy. People are bored with downloading and updating new apps, they're are focussing on the apps that they need, not the apps you want them to use. Utility is king. Or is it?