Akoo Expands to Number of New College Campuses Across the U.S.

written by: Gianluigi Cuccureddu

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Published on Wednesday, 02 February 2011 09:40

MediaPost reports that Akoo "has expanded to a number of new college campuses across the U.S. -- including some of the nation's largest schools." Akoo operates an interactive, digital out-of-home video network reaching college dining halls and mall food courts with social TV.

The social TV network allows viewers to choose from music videos and other entertainment content. Previously we reported that Akoo was awarded with a Chinese patent for bridging mobile devices, Social Television services, and Digital Out-Of-Home network.

Akoo also released the results of a study describing the viewing habits and demographic characteristics of its college audience, based on a sample of 15 schools across the county. It found that students ages 18-34 watch Akoo programming for over 14 minutes on average, when they visit a dining hall or other location with Akoo programming (which also include rec centers and student unions). One in five watched for 21 minutes or more. 89% of on-campus viewers are between the ages of 18 and 24. 

MediaPost earlier reported that it has made the following option available:

In November, Akoo -- a place-based TV network that delivers entertainment content to mall food courts and college dining halls -- unveiled a new ad option, SyncAds, which allows advertisers to deliver calls to action with mobile devices simultaneously with traditional branded ad spots. Overall, Akoo's social TV network covers mall food courts and college dining halls in 62 top U.S. markets -- reaching a total monthly audience of 90 million, including many young adult consumers. 

This new type of serving related to the target audience of the Social TV network could well work out. Two-screen experiences aren't unknown to the younger generations. And with a massive readh of 90 million, the reach is there.