Vualla's Social TV App Seeks To Become The Social Center Of Your TV Viewing Experience

written by: Gianluigi Cuccureddu

Details

Published on Wednesday, 09 February 2011 11:35

  Vualla wants to achieve this by "by providing news, details, and social media feeds for every program you watch," according to LaptopMag. In addition to the standard fare it offers for every other show on television, the company has added a bevy of special Super Bowl-oriented content in honor of the event last Sunday.

The following tabs are offered for the Super Bowl are:

    * Game Info: Selected by default, this has buttons that launch an embedded web browser that visits the NFL’s Super Bowl page, a Super Bowl history page, pages for the Packers and Steelers, and an official page for Cowboy Stadium.

    * News: As with other show areas on Vualla, the news tab provides a list of headlines that you can tap to view in an embedded browser.

    * Videos: This section shows an aggregated list fo highlight videos in different categories: Steelers Highlights, Packers Highlights, Top Plays of 2010, Super Bowl 2010 highlights, Best NFL Hits, and Best NFL Celebrations.

    * Super Bowl Commercials: Like the videos tab, the commercials tab has various categories of videos from the best Super Bowl commercials of all-time to banned Super Bowl commercials and leaked Super Bowl commercials from the upcoming game.

    * Halftime: Like the Videos and Commercials tabs, the Half Time tab has video categories which contain embedded YouTube clips, this time of past halftime shows and of the Black Eyed Peas, this year’s half-time performer.

    * Fan Chat: This screen contains comments from other Vulla users.

    * Twitter: The twitter tab contains sub sections for twitter feeds about the Super Bowl, tweets from NFL Experts, and tweets from NFL players.

    * Facebook Fan Pages: This tab contains links to fan pages for the Steelers, the Packers, the Super Bowl XLV itself, and the Black Eyed Peas.

    * Fun Stuff: Contains buttons for entering into a Vualla sweepstakes, a section where you can register your predictions, you can take a poll that asks who will win, and answer trivia questions about Super Bowl History and then see how others answered.

    * Photos: This contains a series of user photos, though it’s unclear where they come from and there’s no mechanism here to submit your pictures.

For screenshots of the app go to LaptopMag.

This Social TV, two-screen companion seems to be more of an aggregator than creating a totaly new experience. Aggrators or contextual enriching solutions are interesting for having the luxury of having all information/content in one app, different point of perspectives, enhancing the TC content, be it a live event or show.