Philo Social TV and TV Guide Magazine Cut Deal - Facebook?

written by: Richard Kastelein

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The battle between GetGlue, Miso, Tunerfish, and RelayTV continues to heat between the Foursquare clones being using in Social TV in the USA. A number of sources online have noted that Philo and TV Guide in the USA have cut a deal to work together - one which calls for a weekly column in the print version of TV Guide (14 million readers) that lists a set of programs users can use Philo to check in via its platform.

This is rather strange news considering that we reported in September 2010 that TV Guide's mobile and tablet apps would let let users simply click a button (checkin) and post what shows they're watching or plan to watch on social networks using the Facebook API.

And in November, we even reported on how successful the Facebook checkin was for TV Guide: launched TV Check-in Oct. 20, the site has averaged 10,000 check-ins per day. The top checked-in episodes include shows from all of the major networks, including over 7,400 distinct episodes of over 1,800 distinct TV shows on most networks. Top checked-in shows include "House," "Vampire Diaries," the CMA Awards, "Sons of Anarchy," Monday Night Football, "The Office," and "Blue Bloods."

So why the switch last week? Or why would TV Guide print not brand Facebook as the checkin tool as the online versions appear to do? InventorSpot quotes:

"TV Guide Magazine and Philo were both created for and by passionate TV fans, making this the perfect partnership," said David Levy, CEO of Philo. "We are thrilled to join forces with one of the nation's most recognized and trusted entertainment publications to empower TV viewers to engage with a community of like-minded fans and enjoy a new, more immersive real-time television experience."

"We always look for innovative ways to engage and interact with our magazine audience – a passionate group of television enthusiasts," said Debra Birnbaum, Editor-in-Chief, TV Guide Magazine. "We are excited about this promotion with Philo, which will allow readers of the magazine to interact with each other in a brand new way."


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