DOOH Leader Akoo Integrates Its Social Television Network with Facebook and Twitter

written by: Richard Kastelein

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Akoo, a social television network delivering entertainment programming to more than 90 million consumers each month in the nation's largest shopping malls and universities, today announced that it has integrated new location-based features on its mobile app with Facebook and Twitter.

"This Facebook and Twitter integration is yet another example of how Akoo social television combines the power of place-based media, mobile, and social in a way that truly engages and connects consumers on the largest scale"

Akoo's free mobile app, available at myakoo.com, currently enables millions of consumers to search and request on-demand content across thousands of big-screen HDTVs that deliver Akoo programming within the largest, most highly trafficked food court seating environments of 181 large malls and universities in 62 top DMAs. Viewers can also interact with the network to receive mobile coupons from participating advertisers and access location-based services.

Akoo's new social media feature allows users to automatically post and share Akoo discovered content and information, as well as their location, on Facebook and Twitter. Additional value-added features bridging Akoo malls and universities with users' extended social networks will also be introduced.

"This Facebook and Twitter integration is yet another example of how Akoo social television combines the power of place-based media, mobile, and social in a way that truly engages and connects consumers on the largest scale," said Akoo CEO Niko Drakoulis. "Extending the Akoo experience to 90 million consumers' social networks increases our network's reach and impact exponentially."

Numerous independently conducted studies have certified that Akoo engages an affluent, tech-savvy demographic, with more than 90 percent of Akoo's registered users in malls between the ages of 18-49. A recent study with a global consumer electronics brand advertiser found that more than 80 percent of those surveyed in Akoo environments owned a smartphone. An additional 32 percent of feature phone owners surveyed reported that they would purchase a smartphone in the next 12 months. Nearly 30 percent of those surveyed owned an Apple iPad.

Powered by its patented interactive platform, Akoo social television delivers programming and advertising across multiple pairs of HDTVs and a professional audio system in each seating environment to provide an immersive audiovisual experience for its viewers. Programming includes exclusive and originally produced entertainment content, as well as licensed music videos from all four major record labels – Universal Music Group, Sony Music Entertainment, Warner Music Group, and EMI.

 

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