UK Government Contest - Innovation Funds - £200,000 Available And EMI, Endemol, Sony, Fremantle and Others Involved

written by: Richard Kastelein

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For the first time in the UK the world's top content providers have come together to help drive UK innovation in digital media. IC tomorrow now gives you the chance to pitch your digital products and service to world leaders in music, publishing and TV with £200,000 to give away. Click here for more details.

IC tomorrow is supporting up to 20 six-month consumer trials of new digital products and services across creative market sectors including Music, TV/Film, Publishing and a Wildcard option. If successful you will be able to work with leading content providers and will receive up to £10,000 in support of your trial. IC tomorrow, developed by the UK Technology Strategy Board, enables content owners and application developers – any business with a new service, new business model or new way of deploying hardware or software technology – to trial their ideas with UK consumers. 

Why should digital application and service providers apply for the £200,000 IC tomorrow contest?

  • £10,000 towards trialling your digital innovation.
  • Not time-intensive, simple form and two minute video online
  • IP is protected and retained.
  • Work with leading digital content providers.
  • Network with other digital innovators.

"This is the opportunity to talk to these premium rights owners to experiment with them in a way that you know just would not be possible in the full commercial world," said Paul Brindley from IC tomorrow.

Applications close at 12 noon on Friday 11 March 2011 - but you can still apply here - so there's little time left - however - unlike you might think - this is government innovation funding but it's not typical government red tape. A simple, quick online form and two minute video are enough to get you in the contest.

Who is involved?

Faber & Faber, John Wiley & Sons, IPC Media, Haymarket Media Group, British Library, The Bookseller, Contagious Magazine, DN Capital, Lionsgate, Endemol, FremantleMedia, Bridgeman Art LIbrary, Beggars Group, EMI, Universal Music UK, Sony Music UK, Warner Music UK, PRS For Music, Getty Images, The Orchard, Crytek UK, Collections Trust. These content providers and more will be on the final panels evaluating your application and supporting the consumer trials.

Watch and listen to Endemol's UK Commercial Director Alasdair Roberts, Scott Cohen from The Orchard, and Paul Brindley from ICTommorrow Explain.

"We're tremendously excited to be involved in the IC tomorrow program and we're really hopeful that we are going to see some fantastic surprises," stated Alastair Roberts - Commercial Director, Endemol UK

Dr Nick Appleyard, Head of Digital at the Technology Strategy Board, comments:

"IC tomorrow offers an unrivalled opportunity to trial consumer applications and business models and we're now looking for the brightest digital entrepreneurs and organisations to submit their applications. By breaking down the challenges associated with delivering content rich applications to the market, IC tomorrow hopes to ensure the UK continues to be a leader in technology innovation."

"If a company comes to us and has an idea, IC tomorrow is the perfect place to go ahead and test that idea, " notes Scott Cohen - Co-Founder, The Orchard

Finalist pitch their apps at the D-Media event at BAFTA - 30 March 2011


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