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The first independent event focusing purely on the TV application opportunity has been announced at this month's IP&TV World Forum.
The TVAppHub, launched to help stimulate the TV Application market, is a free-to-attend conference for developers, which will feature training, panel discussions, presentations and demonstrations. It includes speakers from Deutsche Telekom, BBC, Betfair TV, Samsung Electronics and Sky News.
Taking place on Day one of the IP&TV World Forum (22 March), the event programme comprises of sessions such as Apps, Broadband & TV – a perfect convergence opportunity and Developing successful apps for TV with the aim to promote TV as an application platform, and bring scale to the TV App market.
Gavin Whitechurch, Director of the IP&TV World Series of events, commented: "The new generation of SmartTVs, which combine traditional TV with a broadband connection, open a world of possibilities for Apps which will revolutionise the media experience and make TV the personalised, interactive experience you always thought it should be.
"The TVAppHub will bring together application developers, tool providers, CE manufacturers, platform providers, and IP service providers to network, collaborate and transform ideas into action."
The TV application market has also been reflected in this year's IP&TV Industry Awards with the inclusion of a Best TV App Award, being presented at Madame Tussauds in London on the evening of 23rd March.
The IP&TV World Forum 2011 has been renamed and repositioned this year to be fully inclusive of the increasing number of service providers delivering TV via IP technology, focussing on hybrid, IP and Connected TV.
The comprehensive programme of more than 250 visionary speakers, including over 150 service providers from telcos, cablecos, broadcasters and content providers, is divided across four work tracks focusing on IP Platforms for TV, Network Optimisation, Service Management and The Business of Content.
To view the full event programme and register for the conference, visit the IP&TV World Forum 2011 website at www.iptv-forum.com call +44 (0)20 7017 5506. Follow IP&TV World Forum on Twitter at http://twitter.com/