Apple TV to offer Live Sports

written by: Richard Kastelein

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The Financial Times and Gigaom are both reporting on the news that Apple TV has cut a deal to offer live sports from the Major League Baseball and National Basketball Association games after the tech group signed deals with the sports leagues, in a sign that cable companies will face more online competition. also reported recently that Google was also in negotiations with the MLB and NBA to broadcast live games on Youtube.

Gigaom reports that cord cutters will rejoice in the USA:

Apple TV 4.3 introduces expanded AirPlay support for use with iOS devices, but also two new tricks that should have sports fans very eager to get their hands on the streaming device: and NBA League Pass access.

And from the FT:

Until now, sports leagues have been judicious about making live content available online, so far preferring to control the digital rights to their live games themselves.

Cable companies have benefited from this strategy, with live sports being among the biggest draws to traditional TV. Last year, eight of the 10 top prime time broadcasts were sports events in the US, according to research group Nielsen.



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