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Appmarket.tv also reported recently that Google was also in negotiations with the MLB and NBA to broadcast live games on Youtube.
Apple TV 4.3 introduces expanded AirPlay support for use with iOS devices, but also two new tricks that should have sports fans very eager to get their hands on the streaming device: MLB.tv and NBA League Pass access.
And from the FT:
Until now, sports leagues have been judicious about making live content available online, so far preferring to control the digital rights to their live games themselves.
Cable companies have benefited from this strategy, with live sports being among the biggest draws to traditional TV. Last year, eight of the 10 top prime time broadcasts were sports events in the US, according to research group Nielsen.