Influential Transmedia Leaders to Meet at NAB 2011 in USA

written by: Richard Kastelein

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Key creatives and executives at the forefront of the burgeoning transmedia movement will convene at the 2011 NAB Show to participate in a panel session titled "Transmedia: Telling the Story Through Narrative Content, Games and Real-World Adventures." The 2011 NAB Show takes place April 9-14, in Las Vegas.

Renowned American media scholar and originator of the term "transmedia," Henry Jenkins, will moderate the NAB Show Super Session, which takes place Monday, April 11, from 2:30 to 3:30 pm. Jenkins, provost's professor of communication, journalism, and cinematic arts at USC, and author of the award-winning book Convergence (News – Alert) Culture: Where Old and New Media Collide (2006) has written and edited more than a dozen books on media and popular culture. As one of the first media scholars to chart the changing role of the audience in an environment of increasingly pervasive digital content, Professor Jenkins has been at the forefront of understanding the effects of participatory media on society, politics and culture.

The expert panel features some of the industry's leading voices in transmedia, including Danny Bilson, EVP, Core Games, THQ; Jeff Gomez, transmedia producer CEO, Starlight Runner Entertainment; Gale Anne Hurd, producer ("The Walking Dead," "The Terminator," "Aliens"); Tim Kring, multiplatform storyteller ("Conspiracy for Good," "Heroes") and Kim Moses, executive producer/director/writer, Sander/Moses Productions/Slam ("Ghost Whisperer").

Jeff Gomez is an expert at incubating new entertainment franchises for cross-platform implementation. As CEO of Starlight Runner Entertainment, he leverages intellectual properties into global franchises that successfully navigate an array of media channels. Mr. Gomez has worked on such blockbuster universes as Disney's (News – Alert) "Pirates of the Caribbean," Microsoft's "Halo" and James Cameron's "Avatar." He sits on the board of the Producers Guild of America East, as well as on the PGA New Media Council.

"Transmedia: Telling the Story Through Narrative Content, Games and Real-World Adventures" will explore how to create an immersive and expansive cross-platform entertainment experience. Citing examples from recent and upcoming feature films, TV, ARG, video games and location-based projects, panelists will examine the necessary ingredients of a fertile transmedia property, the impact of video games and multiplayer participation on storytelling and the need for fresh creative skill sets and new forms of collaboration.

Danny Bilson is executive vice president of Core Games at THQ, where he oversees production and marketing across the company's core gaming product portfolio. Under his guidance, THQ is embarking on several cross-platform ventures including the recent release of the "Homefront" game and graphic novel, and a partnership with award-winning director Guillermo del Toro. Before joining THQ, Mr. Bilson provided creative direction for some of the most successful video games in the history of the industry, including "The Sims" (as co-producer), "Medal of Honor," "James Bond" and the Harry Potter franchises.

Gale Anne Hurd is one of the industry's most respected and innovative film and television producers. She developed and executive produced AMC's hit drama, "The Walking Dead," which has become the most watched drama series in basic cable history. She also produced and co-wrote "The Terminator," and quickly followed that success with "Aliens," which received seven nominations and two Academy Awards, and the sequel, "Terminator 2: Judgment Day."

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