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Javier Lasa has created a brilliant visual starter kit for anyone interested in TV App development on the single screen with his presentation at Slideshare. Castro is R&D Manager digital area for PRISA, the trading name of Promotora de Informaciones, S.A, also known as Grupo PRISA, a Spanish media conglomerate with presence in 22 countries, and 15000 employees. He blogs in Spanish at Blog sobre web TV, video online y multimedia interactiva. This presentation is in English.