Access and Vestel To Join and Make HbbTV (Hybrid Broadcast Broadband TV) a European Mass-Market Proposition

written by: Richard Kastelein

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Access, a global provider of advanced software technologies to the mobile, beyond-PC and digital TV markets, and Vestel Electronics, the largest TV manufacturer in Europe, today announced that Vestel HbbTV ( Hybrid Broadcast Broadband TV ) set-top boxes ( STBs ) and new generation iDTVs ( integrated DTVs ) are now shipping with the Access NetFront Browser DTV Profile HbbTV Edition. This is an important development for Europe's TV landscape, as the devices are the first cost-effective, mass-market solutions enabling TV viewers to access and enjoy HbbTV interactive services. The availability of HbbTV functionality also helps future-proof consumers' current iDTV purchases. The Vestel Group accounts for 16% of the LCD TV market and 25% of the digital set-top-box market in Europe and is comprised of 25 companies operating in the manufacturing, technology development, marketing and distribution fields in the consumer electronics, IT, digital technologies and household appliance markets, with €3.7 billion turnover. Vestel is one of the largest ODM LCD TV manufacturers in Europe.

"It's very exciting to see the acceleration of HbbTV's acceptance throughout Europe, which makes it more and more likely that HbbTV will be the dominant standard in Europe for next-generation TV services, blending broadcast TV with broadband delivered video and services," said Klaus Merkel, Manager of the HbbTV Project, IRT.

Commenting on Access and his own company making HbbTV a mass-market proposition, Hakan Kutlu, Deputy General Manager for Marketing, Vestel Foreign Trade, said:

"We chose the Access solution because it uniquely provides an embedded TV browser that meets the needs of the operator at the same time as providing the exciting new TV user experiences. I look forward to seeing Access and Vestel making HbbTV a hit with operators and consumers throughout Europe."

NetFront Browser DTV Profile HbbTV Edition has a small RAM/ROM footprint and low CPU power consumption. This means that operators can offer an exciting range of new services with a deployment of affordable STBs. Supporting almost any mainstream OS and CPU, NetFront Browser can be integrated with other Access connected digital TV software, including the NetFront™ Living Connect home network solution certified by the DLNA ( Digital Living Network Alliance ), and the NetFront Widgets applications platform. Vestel Electronics announced in June this year that it plans to integrate all three Access solutions across its entire range of connected digital TVs and STBs.

 

To date over one billion NetFront™ Software Series products have been shipped around the world in a wide variety of devices including mobile phones, digital TVs, set-top boxes mobile handhelds, game consoles, automobile navigation systems and many other types of products.

"To become a success a new TV technology has to work for the operator and the consumer. But more than that it needs to be widely available at a cost that won't get in the way of mass-market acceptance - and that's what we are helping Vestel to do by integrating our HbbTV software solution in all new Vestel iDTVs and STBs," said Dr. Neale Foster, VP Global Sales IA, Access. "HbbTV is an incredibly exciting concept, I'm delighted that Vestel, which produces 1 in 4 of Europe's TV's, has chosen our solution. And I'm really looking forward to working with Vestel to drive forward the mass-market acceptance of HbbTV throughout Europe."

Access will be demonstrating NetFront Browser DTV Profile HbbTV Edition at this year's IP&TV World Forum in London ( stand #155 ). The company will also be demonstrating NetFront Living Connect 2.0 its next-generation DLNA software solution that allows end users to seamlessly enjoy their digital content anytime and anywhere. Demonstrations will be shown on a variety of devices including digital cameras, digital photo frames, mobile phones and tablets based on iOS.

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