Gala TV to Relaunch as Online Channel, Decision Made Keeping in Mind the Advent of Social TV

written by: Gianluigi Cuccureddu

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Published on Thursday, 31 March 2011 07:19

Gala TV is one of the examples how the industry is changing and adapting to its changing, more ubiquitous and social, environment. The Gala Bingo channel is moving off Sky and exclusively onto the web. Gala Bingo was the first to bring online bingo onto the television screen and has stuck with it for a long time, despite the competition deciding that the format was not worth investing in.

However, Gala Bingo has now decided that the channel Gala TV needed a complete new look and new offers and at the same time have taken the decision to cease broadcasting as a TV channel.

Mark Murphy, managing director of etv media group, said:

"Gala TV has proved a fantastic success, and the move online is a conscious strategic decision made with the advent of social TV and increasing online viewing figures firmly in mind."

Adilla Immambocus, Head of Gala TV said:

“The demand for web-based TV shows has exploded over the past five years and this trend seems set to continue. As our own research and customer feedback mirrored this, it’s crucial that we’re in a position to be ahead of the curve to respond to ensure Gala TV continues to offer our players the best interactive bingo experience. ”