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With Trendrr.tv, social media research firm Wiredset is opening up some of its data to illustrate the effect social media can have on some shows. Trendrr.tv aggregates data from public Facebook posts and Twitter mentions, as well as check-ins from social TV applications like GetGlue and Miso.
But Trendrr can do more, it can also be used to identify trends in viewership, according to Wiredset CEO Mark Ghuneim, who responded to NewTeeVee:
“Past seeing what TV shows have the highest level of engaged two screen activity … you can also see what types of shows are driving conversation"
For instance, live events and reality TV programming frequently draw the highest social interaction on broadcast TV, as you can see in today’s Daily Broadcast Top 10, which ranks the Academy of Country Music Awards and Celebrity Apprentice tops in last night’s rankings. But on cable, new scripted dramas are performing strongly, as AMC’s The Killing and Showtime’s The Borgias ranked number one and number two for Sunday night.
Read this blog on all productfeatures.It's interesting to see the rise of Social TV analytics and bringing together channel data into one system. From a supplier angle, those who get it first will thrive, and those who use it at best will be able to compete at best.