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"We are extremely honoured that ScreenToo and Snell were chosen for this award" stated Vincent Parisis, CEO of TAS. "It's been a brilliant effort by our team to build the architecture which will enable broadcasters to control the compelling second screen and all the associated benefits of our interactivity engine 'Tapp' enabling monetisation, data collection, additional branding and true interaction with viewers."
Snell's broadcast automation system called Morpheus (used by hundreds of broadcasters worldwide) will supply the TAS Screentoo app with real-time data essential to maintaining synchronicity between the primary broadcast and second screen devices such as smart phones and tablets, enabling broadcasters and producers to effectively create additional companion material and essential metadata.
A panel of judges consisting of TV Technology editors and columnists reviewed ScreenToo, examined it technically and judged it's overall contribution to the industry, before choosing it as a 'Star' of the show.
"The NAB Show serves as the launching pad for thousands of new products and services for audio and video professionals," said Butts. "Our panel of judges walk the show floor in search of the most innovative technologies. The products and services that we select for the award make the cut—they demonstrate their ability to help advance the acquisition and distribution of entertainment and information across the media spectrum."
Only a few companies are chosen annually for the magazine's highly regarded award.
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