The Application Store and Snell Win Prestigious Star Superior Technology Award at NAB 2011 in Las Vegas

written by: Richard Kastelein

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The Application Store (TAS) and Snell have won the Superior Technology Award at National Association of Broadcasting (NAB) convention and exhibition, held at the Las Vegas Convention Centre (the largest broadcasting technology show in the world) with TAS's "ScreenToo" multiplatform TV application. The prestigious award was handed over by TV Technology Magazine, a major trade publication reporting on television broadcast technology.
"We are extremely honoured that ScreenToo and Snell were chosen for this award" stated Vincent Parisis, CEO of TAS. "It's been a brilliant effort by our team to build the architecture which will enable broadcasters to control the compelling second screen and all the associated benefits of our interactivity engine 'Tapp' enabling monetisation, data collection, additional branding and true interaction with viewers."


Snell's broadcast automation system called Morpheus (used by hundreds of broadcasters worldwide) will supply the TAS Screentoo app with real-time data essential to maintaining synchronicity between the primary broadcast and second screen devices such as smart phones and tablets, enabling broadcasters and producers to effectively create additional companion material and essential metadata.



A panel of judges consisting of TV Technology editors and columnists reviewed ScreenToo, examined it technically and judged it's overall contribution to the industry, before choosing it as a 'Star' of the show.

"The NAB Show serves as the launching pad for thousands of new products and services for audio and video professionals," said Butts. "Our panel of judges walk the show floor in search of the most innovative technologies. The products and services that we select for the award  make the cut—they demonstrate their ability to help advance the acquisition and distribution of entertainment and information across the media spectrum."

Only a few companies are chosen annually for the magazine's highly regarded award.

Press contact
Carole Gheysen
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Tel: +32 474 63 35 71
 
The Application Store
72, New Bond street
W1S 1RR, London / UK

www.applicationstore.co.uk

http://www.screentoo.com

http://www.tappnow.com

 

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