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"The social TV space is nascent and is still being defined," said Sean Casey, Founder and CEO of SocialGuide. "This funding will allow us to continue on the path of creating a true social TV platform that goes beyond check-in, to driving tune-in and creating deep social engagement experiences for consumers and networks."
"With more than half of the nearly 300 million Americans who watch TV having a second screen experience, the market is ripe for a social TV product that connects with consumers and networks," said Alex Zubillaga. "SocialGuide is the only product that is built around the existing social TV behavior that is happening with millions of consumers across the most popular social networks. Consumers now have one place to enjoy their favorite programming, and networks have a way to more deeply engage with their audience."